| Title | THE DOORBELL |
| Brand | AUTOSPHÈRE |
| Product/Service | AUTOSPHERE.FR |
| Category |
A05. Cars & Automotive Products & Services |
|
Entrant
|
HAVAS Paris, FRANCE
|
|
Idea Creation
|
HAVAS Paris, FRANCE
|
|
Production
|
CARNIBIRD Paris, FRANCE
|
Credits
| Christophe Coffre |
Havas Paris |
Chief Creative Officer |
| Alban Pénicaut |
Havas Paris |
Creative Director |
| Antoine Palle |
Havas Paris |
Copywriter |
| Alfred Pelamatti |
Havas Paris |
Art Director |
| David Gray |
Carnibird |
Director |
Brief Explanation
Two men are on a sofa. One of them looks at his tablet, he’s on Autosphere.fr. He orders a new car.
He looks at his friend and says: “See my new car?! Serviced, guaranteed, I only have to order it and it’ll be delivered at home!”
The other looks impressed.
When he clicks to order, the doorbell rings. The two men look surprised.
When they click again, the doorbell rings again. They then click several times. The 2 friends have a big laugh as the doorbell rings every time, at their rhythm.
The first one goes to the front door. He opens it and discovers a delivery man with his finger on the doorbell and a forced smile: he’s used to this situation. Behind him: a truck with the car.
The main character continues to play with the delivery man (and the doorbell) who keeps ringing and smiling.