Title	COULD BE WORSE WITH A BLOCKED NOSE
Brand	PENNY
Product/Service	NASAL SPRAY "OMNIVIT"
Category	A02. OTC Applications
Entrant	SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation	SERVICEPLAN GERMANY Munich, GERMANY
Media Placement	MEDIAPLUS München, GERMANY
Production	IT'S US MEDIA Berlin, GERMANY

Name	Company	Position
Alexander Schill	SERVICEPLAN GROUP	Global Chief Creative Officer
Alexander Nagel	SERVICEPLAN GERMANY	Executive Creative Director
Christoph Everke	SERVICEPLAN GERMANY	Executive Creative Director
Daniele del Nero	SERVICEPLAN GERMANY	Art Director
Linda Moers	SERVICEPLAN GERMANY	Copywriter
Marko Savic	SERVICEPLAN GERMANY	Senior Art Director
Tobias Schult	Tobias Schult Photography	Photographer
Moritz Dornig	SERVICEPLAN GERMANY	Creative Director Copy
Nathalie Droege	SERVICEPLAN GERMANY	Accountant
Djawid Hakimyar	It's US	Regisseur
Katharina Neumann	Neverest	Junior Producer
Maik Schmidt	Neverest	Executive Producer
Hakan Cirak	It's us Media	Head of Production
Matthias Harbeck	SERVICEPLAN GERMANY	Executive Creative Director

Brief Explanation

A man is captivated on a chair inside of a dark cellar. His hands are tied up behind his back. A black ball gag is fixed in his mouth. He’s obviously caught in a torture chamber. Suddenly, we hear the sound of a clattering chainsaw. The frightened man starts breathing rapidly and heavily through his nose. The words “Could be worse” appear in the picture. Then, we see the packshot of the omnivit nasal spray.