| Title | MADE BY DIABETICS |
| Brand | ROCHE DIABETES CARE RUS |
| Product/Service | ACCU-CHEK |
| Category |
A03. OTC Products/Devices |
|
Entrant
|
VOSKHOD Ekaterinburg, RUSSIA
|
|
Idea Creation
|
VOSKHOD Ekaterinburg, RUSSIA
|
|
Media Placement
|
VOSKHOD Ekaterinburg, RUSSIA
|
|
PR
|
VOSKHOD Ekaterinburg, RUSSIA
|
|
Production
|
SKBD.SH Moscow, RUSSIA
|
Credits
| Andrey Gubaydullin |
Voskhod |
Executive Creative Director |
| Daria Ovechkina |
Voskhod |
Copywriter |
| Anton Rozhin |
Voskhod |
Copywriter |
| Vladislav Derevyannikh |
Voskhod |
Design Director |
| Ilya Linetsky |
Voskhod |
Post Production |
| Jeff Labbe |
- |
Director |
| Roman Bukh |
Voskhod |
Strategic Planner |
Brief Explanation
We put together a production crew and cast solely consisting of people living with the disease to create a real-world film encouraging them to continue the fight.
Director, cast, crew and even extras - more than 80 diabetics and caregivers made an inspirational film with the message:
Don’t suffer from diabetes, live with it.