Title	ONE BREATH
Brand	J & J
Product/Service	NICORETTE
Category	B01. Brand-led Education & Awareness
Entrant	AMVBBDO London, UNITED KINGDOM
Idea Creation	AMVBBDO London, UNITED KINGDOM
Production	RSA FILMS London, UNITED KINGDOM

Name	Company	Position
Paul Brazier	AMVBBDO	Chief Creative Officer
Adrian Rossi	AMVBBDO	Executive Creative Director
Alex Grieve	AMVBBDO	Executive Creative Director
Phil Martin	AMVBBDO	Creative Director
Colin Jones	AMVBBDO	Creative Director
Zac Ellis	AMVBBDO	Art Director
Rich Littler	AMVBBDO	Copywriter
Selina Dey	AMVBBDO	Agency Producer
Toby Dye	RSA FILMS	Director
Ben Porter	RSA FILMS	Production Company Producer
Julian Eguiguren	n/a	Editor
Ben Leaves	Grand Central	Sound Engineer
Tomek Zietkiewicz	MPC	Post Production

Brief Explanation

Over a stunning vista of the sea we watch a free diver prepare for his dive. We hear the voiceover of Daan Verhoeven, a smoker we learn has quit smoking, discovered a free-diving passion, and never looked back. As the film progresses we hear Daan describe the extra lung capacity he found, his personal story, the struggle of quitting and the beauty of free-diving. Once past Daan’s national free-diving records and other achievements, Nicorette branding appears with the encouragement to ‘Do something incredible’. An additional endframe urges Youtube viewers to click and explore the accompanying 360 interactive film - to ‘dive’ with Daan, or view further content on Nicorette’s most successful quit products.