BECAUSE YOU NEVER KNOW

TitleBECAUSE YOU NEVER KNOW
BrandDR. GIORGINI
Product/ServiceBRAIN BOOSTER - FOSFORUS COMPOSITUM
Category A04. Nutraceuticals
Entrant FILMGOOD Serravalle, SAN MARINO
Idea Creation DLV BBDO Milan, ITALY
Production FILMGOOD Serravalle, SAN MARINO
Credits
Name Company Position
Pierangelo Spina Filmgood S.r.l. Chief Executive Officer
Michele Pasini Filmgood S.r.l. Producer
Federico Pepe DLV BBDO Executive Creative Director
Stefania Siani DLV BBDO Executive Creative Director
Andrea Jaccarino DLV BBDO Creative Director
Alessandro Dore DLV BBDO Art Director
Veronica Dal Cortivo DLV BBDO Copywriter
Igor Borghi Filmgood S.r.l. Director
Luigi Martinucci Filmgood S.r.l. DOP Lighting Cameraman
Enzo Casucci Filmgood S.r.l. Music Artist
Lorenzo Colugnati Edit Machine Editor
Sample Sample Sound Design Arrangement

Brief Explanation

It’s morning. A woman gives his husband a simple task: get their little son ready for school. But that day, the kid has a masquerade party, and the man needs to get him dressed in a complex costume. Meanwhile, the man burns the breakfast, the fire alarm starts spraying water and the two end up wet. In some way, the father succeeds in bringing his son to the school bus in time. Then the man gets in his car, and an old lady runs into his car. When he arrives at work, we understand he is the boss. As he walks angrily into his office, another man is coming out of the bathroom: he’s going to ask the boss for a pay rise. As the unaware guy knocks at the boss’ door, a super tells us: Dr. Giorgini natural brain booster. Because you never know when you will need it.