Title	OPTREX SCREEN EYES
Brand	RECKITT BENCKISER
Product/Service	OPTREX ACTIMIST SPRAY
Category	A02. OTC Applications
Entrant	HAVAS LONDON, UNITED KINGDOM
Idea Creation	HAVAS LONDON, UNITED KINGDOM
Media Placement	ZENITH London, UNITED KINGDOM
Production	OUTSIDER London, UNITED KINGDOM
Production 2	FINAL CUT London, UNITED KINGDOM
Production 3	ABSOLUTE POST London, UNITED KINGDOM

Name	Company	Position
Ben Mooge	Havas London	Executive Creative Director
Elliot Harris	Havas London	Creative Director
Jade Andrews	Havas London	Creative
Masha Shukkore	Havas London	Creative
Ainhoa Wadsworth	Havas London	Business Director
Charlotte Lawrence	Havas London	Agency Producer
Anya Williams	Havas London	Agency Producer
Mary Musasa	Havas London	Agency Producer
Maggie Roberts	Havas London	Project Manager
Owen Harris	Outsider	Director
Joesph Taussig	Outsider	Producer
Sy Turnball	Outsider	Director Of Photography
Amanda Jones	Final Cut	Editor
Owen Saward	Absolute	Special Effects Computer Graphics
Belinda Grew	Absolute	Post Production

Brief Explanation

This film seeks to change behaviour by establishing 'screen eyes' a 'condition' that occurs when you stare at screens for a prolonged period of time. This is because you blink 60% less when looking at screens which results in a dry feeling in your eyes.  Optrex’s ActiMist 2in1 Dry + Irritated Eye Spray is positioned as the solution to this sensation. To convey this message, the people featured in our spot who are  going about their everyday lives in this ‘screen eyes world’,  have developed eyes in the shape of screens. These screens disappear upon using Optrex Actimist; Which 're-sets your screen eyes' by restoring your eyes natural balance, so you can carry on as you were. It was important to Optrex not to ask consumers to cease screen use as this felt counter-intuitive, instead Optrex seeks to equip consumers for this very modern issue.