Title Brand Product / Service Entrant Company Country Award
A01 OTC Oral Medicines
ONE BREATH
J & J / NICORETTE
AMVBBDO London UNITED KINGDOM
SHIT AD
TEVA / MEDICIN
HAVAS LEMZ Amsterdam THE NETHERLANDS
Short List
A02 OTC Applications
COULD BE WORSE WITH A BLOCKED NOSE
PENNY / NASAL SPRAY "OMNIVIT"
SERVICEPLAN GERMANY Munich GERMANY
OPTREX SCREEN EYES
RECKITT BENCKISER / OPTREX ACTIMIST SPRAY
HAVAS LONDON UNITED KINGDOM
HURT THE PAIN
RECKITT BENCKISER / REFLEX
HAVAS MEDIA Madrid SPAIN
MOMETAHEXAL – A WORLD WITHOUT HAY FEVER
HEXAL AG, NOVARTIS COMPANY / MOMETAHEXAL
SERVICEPLAN HEALTH & LIFE München GERMANY
OPTREX SCREEN EYES
RECKITT BENCKISER / OPTREX ACTIMIST SPRAY
HAVAS LONDON UNITED KINGDOM
MOMETAHEXAL – A WORLD WITHOUT HAY FEVER
HEXAL AG, NOVARTIS COMPANY / MOMETAHEXAL
SERVICEPLAN HEALTH & LIFE München GERMANY
HURT THE PAIN
RECKITT BENCKISER / REFLEX
HAVAS MEDIA Madrid SPAIN
A03 OTC Products/Devices
F*CK LIKE A FINN
RFSU / SULTAN CONDOMS
MILTTON Helsinki FINLAND
DISCLAIMER
BEIERSDORF / HARMONY
FCB LISBON PORTUGAL
HEARTS
HANSAPLAST GLOBAL / KIDS BANDAGES
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
Short List
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM
F*CK LIKE A FINN
RFSU / SULTAN CONDOMS
MILTTON Helsinki FINLAND
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM
MADE BY DIABETICS
ROCHE DIABETES CARE RUS / ACCU-CHEK
VOSKHOD Ekaterinburg RUSSIA
MADE BY DIABETICS
ROCHE DIABETES CARE RUS / ACCU-CHEK
VOSKHOD Ekaterinburg RUSSIA
DISCLAIMER
BEIERSDORF / HARMONY
FCB LISBON PORTUGAL
Short List
BOYS REACT TO TAMPONS
NETT / HYGIENE
ISOBAR Courbevoie FRANCE
A04 Nutraceuticals
BECAUSE YOU NEVER KNOW
DR. GIORGINI / BRAIN BOOSTER - FOSFORUS COMPOSITUM
FILMGOOD Serravalle SAN MARINO
A05 Health & Wellness Tech
HAPPY PLACE
APOTEK HJÄRTAT / PAIN KILLERS
WENDERFALCK Stockholm SWEDEN
HAPPY PLACE
APOTEK HJÄRTAT / PAIN KILLERS
WENDERFALCK Stockholm SWEDEN
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
Gold
DYTECTIVE
SAMSUNG / DYTECTIVE FOR SAMSUNG
CHEIL WORLDWIDE Madrid SPAIN
HAPPY PLACE
APOTEK HJÄRTAT / PAIN KILLERS
WENDERFALCK Stockholm SWEDEN
B01 Brand-led Education & Awareness
THE MELANOMA CAMPAIGN
GERMAN CANCER ASOCIATION / AWARENESS
HEIMAT Berlin GERMANY
Silver
ONE BREATH
J & J / NICORETTE
AMVBBDO London UNITED KINGDOM
Short List
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK
Bronze
BILLY GIRL
MAPA GMBH / BILLY GIRL - INTERNATIONAL WOMEN'S DAY EDITION
PLAN.NET Munich GERMANY
REMEMBRA FROM THE BONPRIX PINK COLLECTION.
BONPRIX HANDELSGESELLSCHAFT MBH / REMEMBRA
JUNG VON MATT Hamburg GERMANY
IN MY SHOES(IMS)
BIOGEN / MS AWARENESS
GULLERS GRUPP Stockholm SWEDEN
PORCELAIN BONES
OSTEOPOROSIS / OSTEOPOROSIS
HUMANSEVEN Paris FRANCE
CONTRÔLE DE LA POITRINE
OM / CONTRÔLE DE LA POITRINE
McCANN PARIS FRANCE
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK
Silver
REMEMBRA FROM THE BONPRIX PINK COLLECTION.
BONPRIX HANDELSGESELLSCHAFT MBH / REMEMBRA
JUNG VON MATT Hamburg GERMANY
CONTRÔLE DE LA POITRINE
OM / CONTRÔLE DE LA POITRINE
McCANN PARIS FRANCE
PORCELAIN BONES
OSTEOPOROSIS / OSTEOPOROSIS
HUMANSEVEN Paris FRANCE
Silver
GIVE A BREAK FOR YOURSELF
GLAXOSMITHKLINE / DISEASE AWARENESS IN TURKEY: HIV+
MAGNET20 Istanbul TURKEY
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
Grand Prix
FITTLE
RAVENSBURGER / FITTLE BRAILLE PUZZLE
SERVICEPLAN GERMANY Munich GERMANY
Bronze
THIS GIRL CAN - PHENOMENAL WOMEN
SPORT ENGLAND / THIS GIRL CAN
FCB INFERNO London UNITED KINGDOM
FACE
BUENDNIS GEGEN DEPRESSION / DEPRESSION AWARENESS
HAVAS LIFE BIRD & SCHULTE Freiburg GERMANY
GIVE A BREAK FOR YOURSELF
GLAXOSMITHKLINE / DISEASE AWARENESS IN TURKEY: HIV+
MAGNET20 Istanbul TURKEY
ALCOHOLISM
BLUE CROSS / BLUE CROSS
SERVICEPLAN GERMANY Munich GERMANY
COMPULSIVE GAMBLING
BLUE CROSS / BLUE CROSS
SERVICEPLAN GERMANY Munich GERMANY
DRUG DEPENDENCY
BLUE CROSS / BLUE CROSS
SERVICEPLAN GERMANY Munich GERMANY
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK
GIVE A BREAK FOR YOURSELF
GLAXOSMITHKLINE / DISEASE AWARENESS IN TURKEY: HIV+
MAGNET20 Istanbul TURKEY
THROMBOSIS: EDUCATION, ENGAGEMENT AND PERCEPTION CHANGE
BAYER AG / N/A
FLEISHMANHILLARD FISHBURN London UNITED KINGDOM
BOYS REACT TO TAMPONS
NETT / HYGIENE
ISOBAR Courbevoie FRANCE