Title Brand Product / Service Medium Entrant Company Location Idea Creation Company Location Award
B01 Brand-led Education & Awareness
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
Silver
B02 Pro-Bono led Education & Awareness
OPEN YOUR EYES - MAI
TERRE DES FEMMES - MENSCHENRECHTE FÜR DIE FRAU E. V. / WOMEN'S RIGHTS
GREY GERMANY Düsseldorf GERMANY GREY GERMANY
Düsseldorf
GERMANY
OPEN YOUR EYES - FATOU
TERRE DES FEMMES - MENSCHENRECHTE FÜR DIE FRAU E. V. / WOMEN'S RIGHTS
GREY GERMANY Düsseldorf GERMANY GREY GERMANY
Düsseldorf
GERMANY
OPEN YOUR EYES - BINTA
TERRE DES FEMMES - MENSCHENRECHTE FÜR DIE FRAU E. V. / WOMEN'S RIGHTS
GREY GERMANY Düsseldorf GERMANY GREY GERMANY
Düsseldorf
GERMANY
LIFESAVER VR
RESUSCITATION COUNCIL (U.K.) / Livesaver app (VR experience)
UNIT9 London UNITED KINGDOM UNIT9
London
RESUSCITATION COUNCIL UK
London
UNITED KINGDOM
THE BEAUTY OF THE WORLD
DOCTORS OF TE WORLD / DOCTORS OF TE WORLD
DDB PARIS FRANCE DDB PARIS
Paris
DOCTORS OF THE WORLD
FRANCE
FAIL
NORWEGIAN RED CROSS / FIRST AID
TRY Oslo NORWAY TRY
Oslo
NORWAY
Bronze
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Bronze
YOUR AD ON MY PROSTHESIS
CAP48 / CAP48
AIR PARTNER OF McCANN Brussels BELGIUM AIR PARTNER OF McCANN
Brussels
BELGIUM
LAKDOORTIJN
STICHTING SEMMY / CHARITY
XXS AMSTERDAM THE NETHERLANDS XXS AMSTERDAM
THE NETHERLANDS
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Gold
INVISIBLE AIR POLLUTION MADE VISIBLE ON MOBILE PHONES
LUNG FOUNDATION / NON PROFIT
HAVAS LEMZ Amsterdam THE NETHERLANDS HAVAS LEMZ
Amsterdam
THE NETHERLANDS
THE BEAUTY OF THE WORLD
DOCTORS OF TE WORLD / DOCTORS OF TE WORLD
DDB PARIS FRANCE DDB PARIS
Paris
DOCTORS OF THE WORLD
FRANCE
THE BEAUTY OF THE WORLD
DOCTORS OF TE WORLD / DOCTORS OF TE WORLD
DDB PARIS FRANCE DDB PARIS
Paris
DOCTORS OF THE WORLD
FRANCE
B03 Fundraising & Advocacy
HALLOWEEN
BURNS & SMILES / BURNED VICTIMS ORGANIZATION
TBWA\PARIS FRANCE TBWA\PARIS
FRANCE
DÉJÀ-VU 2
AGENCE DE LA BIOMÉDECINE / ORGAN DONATION
DDB PARIS FRANCE DDB PARIS
Paris
AGENCE DE LA BIOMéDECINE
FRANCE
SOUNDS OF TRAUMA
DAVID LYNCH FOUNDATION / DAVID LYNCH FOUNDATION
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
LAKDOORTIJN
STICHTING SEMMY / CHARITY
XXS AMSTERDAM THE NETHERLANDS XXS AMSTERDAM
THE NETHERLANDS
Short List
THE TRUTH UNVEILED
IPRAS WOMENFORWOMEN / SUPPORT FOR ACID VICTIMS
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN HEALTH & LIFE
München
SERVICEPLAN INDIA
Gurgaon
GERMANY
INDIA
SOUNDS OF TRAUMA
DAVID LYNCH FOUNDATION / DAVID LYNCH FOUNDATION
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Short List
OPEN YOUR EYES - MAI
TERRE DES FEMMES - MENSCHENRECHTE FÜR DIE FRAU E. V. / WOMEN'S RIGHTS
GREY GERMANY Düsseldorf GERMANY GREY GERMANY
Düsseldorf
GERMANY
Short List
OPEN YOUR EYES - FATOU
TERRE DES FEMMES - MENSCHENRECHTE FÜR DIE FRAU E. V. / WOMEN'S RIGHTS
GREY GERMANY Düsseldorf GERMANY GREY GERMANY
Düsseldorf
GERMANY
Short List
OPEN YOUR EYES - BINTA
TERRE DES FEMMES - MENSCHENRECHTE FÜR DIE FRAU E. V. / WOMEN'S RIGHTS
GREY GERMANY Düsseldorf GERMANY GREY GERMANY
Düsseldorf
GERMANY
Short List
MY VOICE
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NEMO / MY VOICE APP
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP
Milan
ITALY
Short List
C01 Corporate Image & Communication
THE MELANOMA CAMPAIGN
GERMAN CANCER ASOCIATION / AWARENESS
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
C02 Health Services & Facilities
SOUNDS OF TRAUMA
DAVID LYNCH FOUNDATION / DAVID LYNCH FOUNDATION
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
EROTIC SHORT PODS
KRONANS APOTEK / EROTIC SHORT PODS
PERFECT FOOLS Stockholm SWEDEN PERFECT FOOLS
Stockholm
SWEDEN
SOUNDS OF TRAUMA
DAVID LYNCH FOUNDATION / DAVID LYNCH FOUNDATION
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Short List
C03 Insurance
SMART BELL
AXA POLSKA / SMART BIKE INSURANCE
FCBBRIDGE2FUN Warsaw POLAND FCBBRIDGE2FUN
Warsaw
POLAND
Short List
D01 Animal Health
FURMACY
ROYAL CANIN & CÃO VIVER ASSOCIATION / ANIMAL ADOPTION
FCB LISBON PORTUGAL FCB LISBON
PORTUGAL
EVERYONE NEEDS A LITTLE HELP SOMETIMES
ANIMALIFE / ANIMALIFE
HAVAS PORTUGAL Lisbon PORTUGAL HAVAS PORTUGAL
Lisbon
PORTUGAL
THE 8 MONTH WALK
SERESTO / FLEA AND TICK PROTECTION FOR PETS
CLM BBDO Boulogne-Billancourt FRANCE CLM BBDO
Boulogne-Billancourt
FRANCE
E01 Prescriptions - Branded Communication
GAME OF PAIN
RECORDATI PHARMA GMBH / ORTOTON®
PINK CARROTS COMMUNICATIONS Frankfurt GERMANY PINK CARROTS COMMUNICATIONS
Frankfurt
GERMANY
WELCOME TO MAVENCLAD
MERCK / MAVENCLAD
McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
WELCOME TO MAVENCLAD
MERCK / MAVENCLAD
McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
WELCOME TO MAVENCLAD
MERCK / MAVENCLAD
McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
WELCOME TO MAVENCLAD
MERCK / MAVENCLAD
McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
BELKYRA BRAND CAMPAIGN
ALLERGAN / BELKYRA
DDB REMEDY London UNITED KINGDOM DDB REMEDY
London
UNITED KINGDOM
WELCOME TO MAVENCLAD
MERCK / MAVENCLAD
McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
WELCOME TO MAVENCLAD
MERCK / MAVENCLAD
McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
BELKYRA BRAND CAMPAIGN
ALLERGAN / BELKYRA
DDB REMEDY London UNITED KINGDOM DDB REMEDY
London
UNITED KINGDOM
WELCOME TO MAVENCLAD
MERCK / MAVENCLAD
McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
F02 Devices & Diagnostics
THE 8 MONTH WALK
SERESTO / FLEA AND TICK PROTECTION FOR PETS
CLM BBDO Boulogne-Billancourt FRANCE CLM BBDO
Boulogne-Billancourt
FRANCE
F03 Patient Education & Adherence
THE MELANOMA CAMPAIGN
GERMAN CANCER ASOCIATION / AWARENESS
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
PLEASE TOUCH – TOGETHER ACTIVE AGAINST PSORIASIS
BERUFSVERBAND DER DEUTSCHEN DERMATOLOGEN E.V. (BVDD) [GERMAN ASSOCIATION OF DERM / AWARENESS AND ACTIVATION CAMPAIGN FOR PSORIASIS
EDELMAN Munich GERMANY EDELMAN
Munich
GERMANY
G01 Patient Engagement Utilities
MS: NO FILTER
NOVARTIS PHARMA AG / MULTIPLE SCLEROSIS PATIENT COMMUNICATIONS
CREATION London UNITED KINGDOM CREATION
London
UNITED KINGDOM
MY VOICE
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NEMO / MY VOICE APP
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP
Milan
ITALY
Silver
THROMBOSIS: EDUCATION, ENGAGEMENT AND PERCEPTION CHANGE
BAYER AG / N/A
FLEISHMANHILLARD FISHBURN London UNITED KINGDOM FLEISHMANHILLARD FISHBURN
London
UNITED KINGDOM
G02 HCP Devices & Diagnostics
FITTLE
RAVENSBURGER / FITTLE BRAILLE PUZZLE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN HEALTH & LIFE
München
GERMANY
H01 Veterinary
THE 8 MONTH WALK
SERESTO / FLEA AND TICK PROTECTION FOR PETS
CLM BBDO Boulogne-Billancourt FRANCE CLM BBDO
Boulogne-Billancourt
FRANCE
Bronze