Title	GLASSVIEW: VIDEO ADVERTISING ON WEARABLES AND IOT
Product/Service	VIDEO ADVERTISING ON WEARABLES AND IOT
Category	A01. Innovative Technology
Entrant	GLASSVIEW New York, USA
Idea Creation	GLASSVIEW New York, USA
Media Placement	GLASSVIEW New York, USA
PR	GLASSVIEW New York, USA
Production	GLASSVIEW New York, USA

Name	Company	Position
James G. Brooks, Jr.	GlassView	Founder & CEO

The Campaign

Video advertisements have already proven their effectiveness in reaching marketers’ goals in creating engaging content. Statistics show that video advertisements lead to more clicks, calls to action, and brand awareness than any other type of advertisement found online. However, since video advertising is still a small, but growing sector of digital advertising, not every advertising technology company has adopted the format. And if they have, many miss the objective by placing video advertisements in rarely seen, and often questionable properties, which can have detrimental effects to a brand. GlassView is different in that we are a video-first and video-only platform that knows contextually relevant placements on premium sites is the incomparably engaging and cost-efficient solution. We have continued that mindset into delivery of video ads across not only desktop and mobile screens, but also wearable devices and Internet of Things devices with screens like Smart TVs, Smart Refrigerators, and Car-displays.

Creative Execution

GlassView’s delivery of video advertisements to Internet of Things devices and wearable devices works the same as our delivery to desktop and mobile screens. GlassView operates on a managed-service level, where our account management and operations teams work with the media strategists and marketing teams of our clients to plan an optimized video delivery strategy. Using our targeting methods, including demographic, behavioral, geographic, contextual, and even psychographic targeting, we are able to engage even the most niche audiences. GlassView has recently launched high-frequency trading and real-time emotional optimization abilities into our software platform, the GlassView Advertising Exchange (GVX). Included in our exchange are premium properties on apps and sites reaching Internet of Things devices. Very few other advertising technology companies have the same presence on IoT and wearable devices as GlassView, and we continue to expand our property offerings as new devices are invented and more premium apps and sites adopt these emerging devices. GlassView ensures that only the most favorable formats of video properties are traded on the GVX, since video advertising is only most effective when it is delivered in a non-interruptive and contextually relevant way. This service has already launched and is being used by our clients.

GlassView has already seen great success from introducing video advertisement delivery to Internet of Things and wearable devices. One healthcare company saw increased engagement from important target viewers when a video of theirs was delivered to smartwatches and fitness devices via top health and wellness sites/apps during peak morning exercise and commute times. It is this level of specificity that GlassView champions: delivering a video advertisement exactly when a viewer is most receptive. GlassView continues to increase the scale of these types of video ads as more clients look to diversify their video-delivery options and more of these devices are sold. With each new type of device with a screen and an internet connection introduced, GlassView is already working on a way to incorporate the most effective medium of advertising in an ideal time and place for the best results.

The Internet of Things and wearable devices is a burgeoning medium for advertisers. As more devices with screens and internet connections are introduced into a user's daily life, there is more opportunity to deliver branded video content. Video advertising has beyond proven its worth, but it's still not the most adapted advertising format. At GlassView, we think it should be, so we introduced Internet of Things devices and wearable devices to our growing properties. We are committed to innovation with these devices by providing a platform through which branded content can reach hyper-targeted viewers in a non-intrusive and non-interruptive way.