FITTLE

Short List
ClientRAVENSBURGER
Category A02. Applied Innovation
TitleFITTLE
Product/ServiceFITTLE BRAILLE PUZZLE
Entrant SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation 2 SERVICEPLAN HEALTH & LIFE München, GERMANY
Production ORANGE SOUND Munich, GERMANY
Credits
Name Company Position
Alexander Schill SERVICEPLAN GROUP Global Chief Creative Officer
Tanja Jain Tanja Jain Designer
Matthias Harbeck SERVICEPLAN GERMANY Executive Creative Director
Christoph Bohlender SERVICEPLAN HEALTH & LIFE GERMANY Creative Director
J Jackson SERVICEPLAN HEALTH & LIFE GERMANY Copywriter
Franz Roeppischer SERVICEPLAN GROUP Creative Innovation Director
Lorenz Langgartner SERVICEPLAN GROUP Creative Innovation Director
Sven Hartmann SERVICEPLAN HEALTH & LIFE GERMANY Senior Art Director
Saurabh Kakade SERVICEPLAN GROUP Art Director
Pedro Nogueira Gropo SERVICEPLAN GROUP Junior Art Director
Mike Rogers SERVICEPLAN HEALTH & LIFE GERMANY Creative Partner
Dennis Fritz SERVICEPLAN GROUP Senior Motion Designer
Dr. Anton Vipin Das LV Prasad Eye Institute Head, Dr PRK Prasad Centre for Rehabilitation of Blind and Visually Impaired & Meera and L B Deshpan
Moni Pichlmayer ARRI Media - Creative Solutions Senior Producer
Markus Baburske ARRI Media - Creative Solutions Colorist

The Campaign

Fittle is an innovative toy that helps children to learn Braille words and also discover the world around them through the shapes that the words represent in a playful and rewarding manner. An expanding range of puzzles, covering the whole alphabet and designed by experienced Ravensburger puzzle experts, are available online for free and can be 3D-printed anywhere at only material costs (around $0.5 per model). With donations sourced from the worldwide puzzle-community, Ravensburger is providing 3D-printers to as many of the LVP eye network’s 176 eye care centers across India as possible, to ensure the puzzles reached the hands that need them the most.

Creative Execution

Fittle combines a simple principle with the possibilities of modern technology. Each puzzle consists of pieces equal to the amount of letters of a word, with a Braille letter embossed on every piece. Assembled correctly, a word is formed and the puzzle takes the shape of the object the word represents. The puzzles were specially designed with guide-lines and differing connectors to prevent incorrect assembly. The continuously expanding collection of puzzles covers the whole alphabet and all puzzles are available for free online to be easily 3D-printed anywhere. At the same time, the puzzles are designed to use as less plastic material as possible, for minimum production cost and maximum accessibility. Allowing the Fittle puzzles to be 3D-printed directly tackles the challenge of affordable and accessible braille learning materials in the 3rd world. With 3D-printers provided by Ravensburger, children across India, regardless of financial situation, for the first time have access to an effective method of learning braille words, that embodies the “learning through play” philosophy. Due to the flexibility concept and versatility of 3D-printing, Fittle is a project with endless possibilities. The range of puzzles is constantly updated with new models and upgrades based on studies and user-feedback.

Feedback of eye care centers has been outstanding. The concept effectively boosts the child's creativity and motivates them to want to learn more. 3D printers have been provided to the strategically most relevant locations to produce up to 50 models per day, with more donations coming in and 3D printers being delivered continuously. Over 30,000 patients are participating in LVPEI rehabilitation programs where Fittle is primarily being used, reaching potentiall 2.5 million people overall. Due to the versatility of 3D-printing, Fittle has endless possibilities. The range of puzzles is constantly updated with new models and upgrades based on studies and user-feedback. Ravensburger, selling millions of toys every year, in-packaging promotion of Fittle is reaching millions of people to raise support for the project. Through this crowd sourcing technique, Ravensburger expects the project to expand into further regions. To date, Fittle has been printed in every continent excluding Antarctica.

Fittle is the first 3D-printed Braille puzzle. Through its innovative combination of education, design and 3D printing, Fittle gives millions of blind and visually impaired people in 3rd world countries the opportunity to learn Braille – which is the key to employment and social life. Fittle doesn’t just teach Braille characters and words, but also let’s you discover the world through the objects the words represent.Through low-costing 3D-printing techniques, a free, constantly expanding model range and funding of 3D printers through the worldwide puzzle community, Fittle will change the lives of millions of blind and visually impaired people for better.