Title	PAY-AS-YOU-FLY DRONE INSURANCE
Brand	FLOCK
Product/Service	FLOCK
Category	A01. Innovative Technology
Entrant	R/GA LONDON, UNITED KINGDOM
Idea Creation	R/GA LONDON, UNITED KINGDOM
Idea Creation 2	FLOCK London, UNITED KINGDOM

Name	Company	Position
Robert Northam	R/GA London	Creative Director, Visual Design
Jen Heazlewood	R/GA London	Creative Director, Experience Design
Lachlan Williams	R/GA London	Strategy Director
Tomas Freriksen	R/GA London	Senior Visual Designer
Rachel Jones	R/GA London	Experience Designer
Philip Mueller	R/GA London	Senior Copywriter
Leen Verburgh	R/GA London	Senior Producer
James Temple	R/GA London	EVP Chief Creative Officer EMEA
Rick Williams	R/GA London	Executive Director Business Transformation
Nicolas Olivieri	R/GA Ventures	Senior Director of Programs R/GA Ventures
Matt Webb	R/GA London	Managing Director IoT UK Accelerator
Lisa Ritchie	R/GA Ventures	Program Director R/GA Ventures
Chloe Cronyn	R/GA London	Content Producer
Ed Steadman	R/GA London	Junior Video Editor

The Campaign

The commercial drone industry is growing incredibly quickly, with use cases ranging from industry inspection to agriculture and photography. Until now, it’s been impossible to identify and quantify risks – air hazards, ground hazards, collisions with people – in real time. Commercial drone operators want to drive safely, but they don’t have the tools. This has led to airport disruption and even the first drone-related death. Which has led to a problem for the insurance industry: if insurers can’t quantify risk, it’s hard to sell premiums. The Flock app offers drone pilots safe flying guidance and accurate, competitive single-flight insurance quotes on the spot.

Creative Execution

We collect a lot of data. We know if the operator is human or software. What kinds of flights, how many, how safe they are. We collect data about the drone itself – weight, speed, operating height. What happens if it lands on someone. Details about your environment. Are you flying near a school, airport or prison? What are the hyper-local weather conditions? Will they change in the next few minutes? Our proprietary algorithm can then analyse your flight plan and quantify the operator’s risk. That’s our unique output – we are able to interpret the data and synthesise it into a single risk metric, a scale to measure the risk of any single drone flight, anywhere in the world. We have partnered with Allianz – one of the leading aviation insurers – to offer instant drone insurance anytime, anywhere, through our new app, launched in April 2017.

We have secured a partnership with one of the leading aviation insurers – Allianz – to bring instant drone insurance anytime, anywhere. The benefits are wide-ranging: 1. As we can identify high- and low-risk flights, we will offer the most price-competitive insurance for drones, globally. 2. As we insure per flight not per year, we can provide completely customised policies. 3. With our risk intelligence service, we allow pilots to fly safer, therefore reducing claims. We are solving problems for the drone industry, but we are just getting started. Our vision is to apply our data analytics techniques and fundamental technologies to the automotive world, pioneering data-driven risk insurance for the autonomous future. On this journey so far, our company has raised £500,000 from a range of investors this year and won three technology grants from Innovate UK alongside a grant from the Ordnance Survey, the UK’s leading mapping service.

We’re pioneering big data-driven risk intelligence for drones. Using big data and proprietary algorithmic analysis, we have launched our first consumer product for drone pilots. We have partnered with Allianz – one of the leading aviation insurers – to bring enhanced flying experiences to pilots and sell instant drone insurance anytime, anywhere. What makes our work different is that we use our analysis to produce a unique, innovative and creative output – a single risk metric that represents the risk of any single drone flight, anywhere in the world.