Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Integrated Campaign
BUSTER THE BOXER
JOHN LEWIS / JOHN LEWIS
adam&eveDDB London UNITED KINGDOM adam&eveDDB
London
UNITED KINGDOM
Gold
NETTO - EASTER SUPRISE
NETTO / SUPERMARKET
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
THE MILL
London
GERMANY
UNITED KINGDOM
Silver
THE HUMANIUM METAL INITIATIVE
IM / HUMANIUM METAL
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
GREAT WORKS
Stockholm
SWEDEN
Bronze
THE RIGHT VEGETABLES
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE ROMANCE
Paris
INTERMARCHE
Paris
FRANCE
Bronze
RESPONSIBLY THE BEER
UBREW / BEER
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP
Milan
ITALY
Short List
GENOCIDE IN BURUNDI - #STOPTHISMOVIE
FIDH / FIDH
WE ARE SOCIAL Paris FRANCE WE ARE SOCIAL
Paris
FRANCE
Short List
THE CARD WITH MEANING
TATRA BANKA / CREDIT CARD
MADE BY VACULIK Bratislava SLOVAK REPUBLIC MADE BY VACULIK
Bratislava
SLOVAK REPUBLIC
LAWSON'S CUP
WILLIAM LAWSON'S / WILLIAM LAWSON'S
LOUDER Moscow RUSSIA LOUDER
Moscow
RUSSIA
MATERNITY WEAR FOR A 12-YEAR-OLD
PLAN INTERNATIONAL FINLAND / PLAN INTERNATIONAL FINLAND
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS
Helsinki
PLAN INTERNATIONAL FINLAND
Helsinki
FINLAND
Short List
TELE2 SUPER SUPER SUPER SELFIE
TELE 2 / DATA
CODE D'AZUR Amsterdam THE NETHERLANDS CODE D'AZUR
Amsterdam
INDIE
Amsterdam
THE NETHERLANDS
DARK DIARIES
FREE DEMOCRATIC PARTY / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
TAKE OUT
MARS / TEMPTATIONS
adam&eveDDB London UNITED KINGDOM adam&eveDDB
London
UNITED KINGDOM
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED
Hamburg
GERMANY
PARKING IS NOT AN ART
NISSAN EUROPE / AROUND VIEW MONITOR
TBWA\G1 Paris FRANCE TBWA\G1
Paris
FRANCE
#MAKETHEFUTURE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND SHELL BRANDS INTERNATIONAL
Baar
EDELMAN
London
IMAGINATION
London
J. WALTER THOMPSON
London
PICNIC
Madrid
SWITZERLAND
UNITED KINGDOM
SPAIN
MYSTERY BURGER
BURGER KING / MYSTERY BURGER
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
JUST LIKE THE MOVIES
NORWEGIAN AIR / FLIGHTS FROM EUROPE TO THE US
TRY Oslo NORWAY TRY
Oslo
NORWAY
BMW M “WHERE TOO MUCH IS JUST RIGHT.”
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
NATIONAL GEOGRAPHIC - MARS CAMPAIGN
FOX NETWORKS GROUP GERMANY / MARS SEASON 1
FOX INTERNATIONAL CHANNELS GERMANY Munich GERMANY FOX INTERNATIONAL CHANNELS GERMANY
Munich
GERMANY
A02 Integrated Local Campaign (single market)
EVERT_45
KPN / TELCO
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS
Grand Prix
BEYOND MONEY
SANTANDER BANK / 1|2|3 SMART ACCOUNT
MRM//McCANN SPAIN Madrid SPAIN MRM//McCANN SPAIN
Madrid
SPAIN
Gold
ONE BOOK FOR PEACE
INTER-RELIGIOUS COUNCIL IN BOSNIA AND HERZEGOVINA / PUBLIC SERVICES
NEW MOMENT NEW IDEAS COMPANY Belgrade SERBIA NEW MOMENT NEW IDEAS COMPANY
Belgrade
SERBIA
Short List
WE'LL DO IT FOR YOU
EKSPRESS MEEDIA / EESTI EKSPRESS
OPTIMIST GROUP Tallinn ESTONIA OPTIMIST GROUP
Tallinn
ESTONIA
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
FRANCE
GERMANY
LAND OF EMOJIS
SAMSUNG / SAMSUNG GALAXY
CHEIL WORLDWIDE Frankfurt GERMANY CHEIL WORLDWIDE
Frankfurt
GERMANY
2H04
SNCF / TGV
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
THE ELBPHILHARMONIE TURNAROUND
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
VOLKSWAGEN ROBOBOY
PON'S AUTOMOBIELHANDEL B.V. / VOLKSWAGEN GOLF
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS ACHTUNG!mcgarrybowen
Amsterdam
THE NETHERLANDS
MARATHON MOTIVATOR
DUNKIN' DONUTS / DONUTS
THE MARTIN AGENCY London UNITED KINGDOM THE MARTIN AGENCY
London
UNITED KINGDOM
F*CK LIKE A FINN
RFSU / SULTAN CONDOMS
MILTTON Helsinki FINLAND MILTTON
Helsinki
COCOA MEDIAPRODUCTIONS
Helsinki
FINLAND
SERVE YOUR COUNTRY - DO DONKEN
MCDONALD'S / EMPLOYER BRANDING
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
PRIME WEBER SHANDWICK
Stockholm
SWEDEN
SWEDEN'S PROUDEST AMBASSADOR
P&G / HEAD & SHOULDERS
JUNG RELATIONS Stockholm SWEDEN FLX
Stockholm
JUNG RELATIONS
Stockholm
SWEDEN
LIDL – LIVE LIKE IT'S THE LAST DAY OF SUMMER
LIDL / LIDL
FOLK FINLAND Helsinki FINLAND FOLK FINLAND
Helsinki
FINLAND
BABYLON BERLIN - WELCOME TO DIVERCITY!
SKY DEUTSCHLAND FERNSEHEN GMBH & CO. KG / MEDIENALLEE 26 /85774 UNTERFÖHRING / TV SERIES CAMPAIGN
SKY CREATIVE SERVICES Unterföhring GERMANY SKY CREATIVE SERVICES
Unterföhring
GERMANY
ZZ TOURS
ZELTA ZIVTINA / ZZ POSTPAID TARIFF PLAN
NOT PERFECT | Y&R RIGA LATVIA NOT PERFECT | Y&R RIGA
LATVIA
Short List
ZOMBIE CHRISTMAS: THE REAL-WORLD TRAILER
MICROSOFT / XBOX / DEAD RISING 4
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
A03 Integrated European campaign (multi-market)
MAGENTA UNLEASHED
DEUTSCHE TELEKOM / DEUTSCHE TELEKOM
SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI
London
UNITED KINGDOM
Bronze
#SANTACLARA CHRISTMASFILM
LIDL STIFTUNG & CO. KG, STIFTSBERGSTRAßE 1, 74167 NECKARSULM / RETAILER / SUPERMARKET
ÜBERGROUND Hamburg GERMANY ÜBERGROUND
Hamburg
GERMANY
PROBABLY TEDX
CARLSBERG GROUP / BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM
A04 Integrated Long-Term Campaign
TIM DANCE
TIM / TIM CORPORATE
HAVAS MILAN ITALY HAVAS MILAN
Rome
TIM
ITALY
SORGENIA "QUELLO CHE CONTA"
SORGENIA S.P.A. / ENERGY COMPANY
RED ROBIGLIO & DEMATTEIS Milan ITALY RED ROBIGLIO & DEMATTEIS
Milan
ITALY