Title Brand Product / Service Entrant Company Location Idea Creation Company Location Production Company Location Award
A02 Durable Consumer Goods
WEBER GENESIS II
WEBER / WEBER
MEDIAMONKS Amsterdam THE NETHERLANDS WEBER
Palatine Illinois
UNCLE GREY
Copenhagen
USA
DENMARK
MEDIAMONKS Amsterdam THE NETHERLANDS
THE SCAVENGER HUNT HACK
SONY MOBILE / SONY XPERIA XZS
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS Stockholm SWEDEN
A03 Cars & Automotive Products & Services
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM
SWEDEN B-REEL Stockholm SWEDEN
Short List
EVEREST
TOYOTA / TOYOTA LAND CRUISER SUVS
YANDEX Moscow RUSSIA YANDEX
Moscow
RUSSIA YANDEX Moscow / JETSTYLE Ekaterinburg RUSSIA
THE MUSIC VIDEO
CITRÖEN NORGE / CITROËN C3
McCANN OSLO NORWAY McCANN OSLO
NORWAY FUS Oslo NORWAY
BMW M “WHERE TOO MUCH IS JUST RIGHT.”
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY JUNG VON MATT Hamburg / BIGFISH FILMPRODUKTION Berlin GERMANY
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN AKESTAM HOLST NOA Stockholm SWEDEN
Silver
MADE OF STOCKHOLM
IKEA / SUSTAINABILITY
SMFB Oslo NORWAY SMFB
Oslo
NORWAY SMFB Oslo NORWAY
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY E+P FILMS Munich GERMANY
A05 Travel, Transport & Leisure
ACTIONS SPEAK LOUDER
SHERATON / HOTELS & RESORTS
IGNIS London UNITED KINGDOM IGNIS
London
UNITED KINGDOM
THE MARATHON SCOUTS
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE BETC
Paris
FRANCE RITA FILMS Paris FRANCE
A06 Media & Publications
#1917LIVE: WHAT IF TWITTER EXISTED 100 YEARS AGO?
RT / HISTORY RE-ENACTMENT SOCIAL MEDIA PROJECT
RT Moscow RUSSIA RT
Moscow
RUSSIA RT Moscow RUSSIA
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE DDB PARIS
Paris
UBISOFT
FRANCE MAKE ME PULSE Paris FRANCE
ASSISTANT
ALMA TALENT / KAUPPALEHTI
BOB THE ROBOT Helsinki FINLAND BOB THE ROBOT
Helsinki
FINLAND
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
ADOBE - HOVERING ART DIRECTOR
ADOBE / ADOBE STOCK
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS ACHTUNG!mcgarrybowen
Amsterdam
THE NETHERLANDS HOBBY FILM Amsterdam / JELMAR HOEKSTRA Amsterdam THE NETHERLANDS
THE ORIGINAL BRUSHES OF EDVARD MUNCH
ADOBE / PHOTOSHOP/CREATIVE CLOUD
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN ABBY PRIEST Stockholm SWEDEN
SBERBANK NEIGHBORHOODS
SBERBANK / LOANS FOR SMALL BUSINESSES
SBERBANK OF RUSSIA Moscow RUSSIA GOOD
Moscow
RUSSIA HYPE PRODUCTION Moscow RUSSIA
1 MB CAMPAIGN
SKYLINK / HIGH SPEED INTERNET ACCESS FOR REMOTE AREAS
MARVELOUS Moscow RUSSIA MARVELOUS
Moscow
RUSSIA MARVELOUS Moscow RUSSIA
THE MAGICAL ADVENT CALENDER
TELEKOM DEUTSCHLAND GMBH / BRAND
DDB GERMANY HAMBURG GERMANY DDB GERMANY HAMBURG
London
adam&eveDDB
GERMANY
UNITED KINGDOM
UNIT9 London / TONY PETERSEN FILM Hamburg UNITED KINGDOM / GERMANY
DEBT COLLECTOR FOR HIRE - AN INNOVATIVE ONLINE CAMPAIGN FOR THE INNOVATIVE FEATU
DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. / KWITT
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY MARKENFILM Berlin / CHIMNEY DEUTSCHLAND Berlin GERMANY
A08 Corporate Image
BEST DAY OF MY LIFE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND SHELL BRANDS INTERNATIONAL
Baar
EKO
New York
PARTICLE 3
Brooklyn
CORD WORLDWIDE
London
SWITZERLAND
USA
UNITED KINGDOM
SHELL BRANDS INTERNATIONAL Baar / EKO New York SWITZERLAND / USA
A09 Corporate Social Responsibility
SEARCHING FOR SYRIA
GOOGLE / GOOGLE
R/GA LONDON UNITED KINGDOM R/GA LONDON
UNITED KINGDOM
Short List
THE LITTLE CHICKEN NAMED PONG-PONG
PEARSON / PROJECT LITERACY
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
FCB INFERNO
London
UNITED KINGDOM FCB INFERNO London UNITED KINGDOM
WORLDS APART
HEINEKEN / BEER
HEINEKEN UK London UNITED KINGDOM PUBLICIS LONDON
UNITED KINGDOM RSA FILMS London UNITED KINGDOM
DYTECTIVE
SAMSUNG / DYTECTIVE FOR SAMSUNG
CHEIL WORLDWIDE Madrid SPAIN CHEIL WORLDWIDE
Madrid
SPAIN CHEIL WORLDWIDE Madrid SPAIN
THE CONSCIOUS CHOICE
NEARMEDIC PLUS / KAGOCEL
MEDIA STARS DIGITAL GROUP Moscow RUSSIA MEDIA STARS DIGITAL GROUP
Moscow
RUSSIA MEDIA STARS DIGITAL GROUP Moscow RUSSIA
A10 Public Sector
THE GLOBAL COALITION AGAINST DAESH
THE GLOBAL COALITION AGAINST DAESH / THE GLOBAL COALITION AGAINST DAESH
GLOBAL INFLUENCE London UNITED KINGDOM GLOBAL INFLUENCE
London
UNITED KINGDOM GLOBAL INFLUENCE London UNITED KINGDOM
FACE TOMORROW LIKE A SWEDE
TCO / THE SWEDISH PART MODEL
ANR BBDO Stockholm SWEDEN ANR BBDO
Stockholm
SWEDEN
DARK DIARIES
FREE DEMOCRATIC PARTY / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY HEIMAT Berlin / PX1 BERLIN GERMANY
A11 Charities & Non-profit
SEARCHING FOR SYRIA
GOOGLE / GOOGLE
R/GA LONDON UNITED KINGDOM R/GA LONDON
UNITED KINGDOM
Short List
DE REGENBOOG GROEP
DE REGENBOOG GROEP / CHARITY- PLATFORM
CODE D'AZUR Amsterdam THE NETHERLANDS CODE D'AZUR
Amsterdam
THE NETHERLANDS
RETURN TO SENDER
PUBLIC EYE / ENVIRONMENT
FREUNDLICHE GRÜSSE Zürich SWITZERLAND FREUNDLICHE GRÜSSE
Zürich
SWITZERLAND FREUNDLICHE GRÜSSE Zürich / MEIER PRODUCTION Zurich SWITZERLAND
IT’S NOT A COUB
CHARITY FUND GALCHONOK / CHARITY FUND GALCHONOK
MORE Moscow RUSSIA MORE
Moscow
RUSSIA MORE Moscow RUSSIA
VULNERABILITY INDEX
CHARITABLE SOCIAL NON-GOVERNMENT ORGANIZATION “NOCHLEZHKA” / ONLINE QUIZ - VULNERABILITY INDEX
ACTION Moscow RUSSIA ACTION
Moscow
RUSSIA ACTION Moscow RUSSIA
BREAKING POINT
CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’ / CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’
E:MG Moscow RUSSIA E:MG
Moscow
RUSSIA E:MG Moscow RUSSIA
WALK FOR ME
FRI - THE ASSOCIATION FOR GENDER AND SEXUAL DIVERSITY / NORWEGIAN PRIDE PARADES
PER HøJ Oslo NORWAY PER HøJ
Oslo
NORWAY TANGRYSTAN Oslo / PER HøJ Oslo NORWAY
FORGETTING AUSCHWITZ, REMEMBERING AUSCHWITZ.
CDEC AND SONS OF SHOAH / HOLOCAUST REMEMBRANCE DAY
HAVAS MILAN ITALY HAVAS MILAN
ITALY
#STOPOVERFISHING
OCEANA EUROPE / OCEANA EUROPE
DEMODERN Cologne GERMANY DEMODERN
Cologne
PANTHALASSA
Hamburg
GERMANY DEMODERN Cologne / PANTHALASSA Hamburg GERMANY
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE FRANCINE FRAMBOISE Paris / GUM Paris FRANCE
Gold
DON'T TELL MARTTI
CRISIS MANAGEMENT INITIATIVE (CMI) / PEACE BROKERING
MILTTON Helsinki FINLAND MILTTON
Helsinki
FINLAND COCOA MEDIAPRODUCTIONS Helsinki FINLAND
Short List
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM BBDO BELGIUM Brussels BELGIUM
B01 Website
SEARCHING FOR SYRIA
GOOGLE / GOOGLE
R/GA LONDON UNITED KINGDOM R/GA LONDON
UNITED KINGDOM
BMW M “WHERE TOO MUCH IS JUST RIGHT.”
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY JUNG VON MATT Hamburg / BIGFISH FILMPRODUKTION Berlin GERMANY
PREDICTIVE WORLD
UBISOFT / VIDEO GAMES
SID LEE Paris FRANCE SID LEE
Paris
FRANCE STINK STUDIOS Paris FRANCE
Short List
SCARS
UBISOFT / FOR HONOR
DDB PARIS FRANCE DDB PARIS
Paris
UBISOFT
FRANCE MAKE ME PULSE Paris FRANCE
B02 Microsite
EVERT_45
KPN / TELCO
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS N=5 Amsterdam / SUPERHERO CHEESECAKE Amsterdam THE NETHERLANDS
Short List
WEBER GENESIS II
WEBER / WEBER
MEDIAMONKS Amsterdam THE NETHERLANDS WEBER
Palatine Illinois
UNCLE GREY
Copenhagen
USA
DENMARK
MEDIAMONKS Amsterdam THE NETHERLANDS
ACURA NSX ORIGINALS
MCGARRYBOWEN LONDON / NSX ORIGINALS
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
mcgarrybowen
London
ACURA
Tokyo
THE NETHERLANDS
UNITED KINGDOM
JAPAN
MEDIAMONKS Amsterdam THE NETHERLANDS
WHERE TO?
UBER / UBER WHERE TO?
MEDIAMONKS Amsterdam THE NETHERLANDS UBER
Los Angeles
USA MEDIAMONKS Amsterdam THE NETHERLANDS
BEYOND CONSTRUCTION
NCC / BLOG - WE THINK BEYOND CONSTRUCTION
NCC Solna SWEDEN NCC
Solna
SWEDEN