Title Brand Product / Service Entrant Company Location Production Location Award
A03 Cars & Automotive Products & Services
THE MUSIC VIDEO
CITRÖEN NORGE / CITROËN C3
McCANN OSLO NORWAY FUS Oslo NORWAY
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY E+P FILMS Munich GERMANY
A05 Travel, Transport & Leisure
THE MARATHON SCOUTS
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE RITA FILMS Paris FRANCE
A06 Media & Publications
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE MAKE ME PULSE Paris FRANCE
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE MAGICAL ADVENT CALENDER
TELEKOM DEUTSCHLAND GMBH / BRAND
DDB GERMANY HAMBURG GERMANY UNIT9 London / TONY PETERSEN FILM Hamburg UNITED KINGDOM / GERMANY
1 MB CAMPAIGN
SKYLINK / HIGH SPEED INTERNET ACCESS FOR REMOTE AREAS
MARVELOUS Moscow RUSSIA MARVELOUS Moscow RUSSIA
A08 Corporate Image
BEST DAY OF MY LIFE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND SHELL BRANDS INTERNATIONAL Baar / EKO New York SWITZERLAND / USA
A10 Public Sector
FACE TOMORROW LIKE A SWEDE
TCO / THE SWEDISH PART MODEL
ANR BBDO Stockholm SWEDEN
A11 Charities & Non-profit
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM Brussels BELGIUM
FORGETTING AUSCHWITZ, REMEMBERING AUSCHWITZ.
CDEC AND SONS OF SHOAH / HOLOCAUST REMEMBRANCE DAY
HAVAS MILAN ITALY
B01 Website
SCARS
UBISOFT / FOR HONOR
DDB PARIS FRANCE MAKE ME PULSE Paris FRANCE
B02 Microsite
THE MARATHON SCOUTS
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE RITA FILMS Paris FRANCE
CURIOSITY HUB
MERCK / #CATCHCURIOUS INITIATIVE
FORK UNSTABLE MEDIA Hamburg GERMANY
THE HISTORY OF THE MAUSOLEUM OF AUGUSTUS
FONDAZIONE TIM / THE RESTORATION PROJECT OF THE MAUSOLEUM OF AUGUSTUS
HAVAS MILAN ITALY UPRISING Milan ITALY
1 MB CAMPAIGN
SKYLINK / HIGH SPEED INTERNET ACCESS FOR REMOTE AREAS
MARVELOUS Moscow RUSSIA MARVELOUS Moscow RUSSIA
BEYOND CONSTRUCTION
NCC / BLOG - WE THINK BEYOND CONSTRUCTION
NCC Solna SWEDEN
C02 Innovative Online Ad Solution
1 MB CAMPAIGN
SKYLINK / HIGH SPEED INTERNET ACCESS FOR REMOTE AREAS
MARVELOUS Moscow RUSSIA MARVELOUS Moscow RUSSIA
C03 Native Advertising
SAMSUNG YOUTUBE TV
SAMSUNG MOBILE / SAMSUNG GALAXY S7 & S7 EDGE SERIES PRODUCTS
JAMI Moscow RUSSIA JAMI Moscow RUSSIA
D01 Social Video
MAN TRUCK & BUS „BAD SANTA“
MAN / MAN TRUCK & BUS
APERTO Berlin GERMANY
DO IT FOREVER
SPIES / HOLIDAYS
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK GOBSMACK PRODUCTIONS Copenhagen / MOLAMIL Copenhagen DENMARK
BEST DAY OF MY LIFE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND SHELL BRANDS INTERNATIONAL Baar / EKO New York SWITZERLAND / USA
D02 Interactive Video
BEST DAY OF MY LIFE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND SHELL BRANDS INTERNATIONAL Baar / EKO New York SWITZERLAND / USA
UNSKIPABLE AD
BARCLAYS CORPORATE / BARCLAYS
THE MARTIN AGENCY London UNITED KINGDOM 1STAVEMACHINE London / WAVE STUDIOS London UNITED KINGDOM
D04 Brand / Product Video
THE SECOND SPEECH
VOLKSWAGEN UK / VOLKSWAGEN UK SUV
adam&eveDDB London UNITED KINGDOM OUTSIDER London / 750MPH London UNITED KINGDOM
THE MUSIC VIDEO
CITRÖEN NORGE / CITROËN C3
McCANN OSLO NORWAY FUS Oslo NORWAY
E01 Social Business & Commerce
SOCIAL TOOLS
STANLEY BLACK & DECKER DEUTSCHLAND GMBH / LANDING PAGE
DENKWERK Cologne GERMANY DENKWERK Cologne GERMANY
E02 Social Purpose
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM Brussels BELGIUM
THE MOST FRIGHTENING JOB IN THE WORLD
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS SWITZERLAND
KSP KRIEG SCHLUPP PARTNER Zürich SWITZERLAND KSP KRIEG SCHLUPP PARTNER Zürich SWITZERLAND
E03 Real-Time Response
EMOJI RESCUE
UNILEVER / WALL'S
adam&eveDDB London UNITED KINGDOM CAIN & ABEL London UNITED KINGDOM
E04 Co-Creation & User Generated Content
HERO FLIGHT
S7 / AIRLINES
MARVELOUS Moscow RUSSIA
E05 Influencer / Talent
SHARES FOR SHARES
HOMEYZ / PEER-TO-PEER BUSINESS APPLICATION
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM BLISS INTERACTIVE Saigon VIETNAM
E06 Innovative Use of Social or Community
MORNING MOODS
PG TIPS, UNILEVER / TEA BAGS
ANALOGFOLK London UNITED KINGDOM
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM Brussels BELGIUM
NARCOS "MANHUNT"
NETFLIX INTERNATIONAL B.V. / NETFLIX NARCOS SEASON 2
KOLLE REBBE Hamburg GERMANY ACNE Berlin GERMANY
THE MOST FRIGHTENING JOB IN THE WORLD
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS SWITZERLAND
KSP KRIEG SCHLUPP PARTNER Zürich SWITZERLAND KSP KRIEG SCHLUPP PARTNER Zürich SWITZERLAND
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY UTOPIA Milan ITALY
THE FAST NEWS
MCDONALD'S DENMARK / MCDONALD'S
NORD DDB Copenhagen DENMARK NORD DDB Copenhagen DENMARK
BETTER CALL JOKO UND KLAAS
ECKES-GRANINI DEUTSCHLAND / DIE LIMO
THJNK München GERMANY SOUP FILMPRODUKTION Berlin GERMANY
E07 Content Placement
HERO FLIGHT
S7 / AIRLINES
MARVELOUS Moscow RUSSIA
THE FAST NEWS
MCDONALD'S DENMARK / MCDONALD'S
NORD DDB Copenhagen DENMARK NORD DDB Copenhagen DENMARK
E08 Community Building / Management
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY UTOPIA Milan ITALY
E09 Use of Social Data & Insight
EMOJI RESCUE
UNILEVER / WALL'S
adam&eveDDB London UNITED KINGDOM CAIN & ABEL London UNITED KINGDOM
HERO FLIGHT
S7 / AIRLINES
MARVELOUS Moscow RUSSIA
LIKE WHAT YOU HATE
VICE MEDIA SCANDINAVIAN / BRANDING OF VICE.COM
VIRTUE SCANDINAVIA Copenhagen DENMARK VIRTUE SCANDINAVIA Copenhagen / KOALITION New York DENMARK / USA
F01 Branded Games
EGGGGGS -THE PLATFORM PUKER
NORDISK FILM DISTRIBUSJON / CINEMA MOVIE
HYPER INTERACTIVE Oslo NORWAY HYPER GAMES Oslo / BROSMIND Barcelona NORWAY / SPAIN
NARCOS "MANHUNT"
NETFLIX INTERNATIONAL B.V. / NETFLIX NARCOS SEASON 2
KOLLE REBBE Hamburg GERMANY ACNE Berlin GERMANY
G01 Branded Tech Online
SOCIAL TOOLS
STANLEY BLACK & DECKER DEUTSCHLAND GMBH / LANDING PAGE
DENKWERK Cologne GERMANY DENKWERK Cologne GERMANY
G02 Branded Tech Offline
HORIZON - NORGES BANK EDUCATION CENTRE
NORGES BANK, THE CENTRAL BANK OF NORWAY / HORIZON
HYPER INTERACTIVE Oslo NORWAY HYPER INTERACTIVE Oslo / SIXSIDES Oslo NORWAY
MERCEDES-BENZ AMG VRACE
MERCEDES-BENZ SPAIN / A45 AMG
PIXEL AND PIXEL Las Rozas SPAIN PIXEL AND PIXEL Las Rozas SPAIN
H01 Integrated Multi-Platform Campaign (Online & Offline)
BEST DAY OF MY LIFE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND SHELL BRANDS INTERNATIONAL Baar / EKO New York SWITZERLAND / USA