Category A11. Charities & Non-profit
Product/ServiceOCEANA EUROPE
Idea Creation DEMODERN Cologne, GERMANY
Idea Creation 2 PANTHALASSA Hamburg, GERMANY
Production DEMODERN Cologne, GERMANY
Production 2 PANTHALASSA Hamburg, GERMANY
Additional Company GERMAN WAHNSINN Hamburg, GERMANY
Name Company Position
Vivien Schulze Demodern Digital Agency Art Director
Giulia Pignataro Demodern Digital Agency UX Designer
Eduardo Marzionna Demodern Digital Agency Art Director
Patrick Heintzmann Demodern Digital Agency Creative Technologist
David Nemes Demodern Digital Agency Developer
Fernanda Sabaudo Demodern Digital Agency Art Director
Steffen Brüning Demodern Digital Agency Digital Producer
Emile Harmel Demodern Digital Agency Creative Technologist
Philpp Feit German Wahnsinn Sound Design
Kristian Kerkhoff Demodern Digital Agency Creative Director

The Campaign

Based on the idea of replenishing the ocean through responsible fishing, and the urgency of creating and spreading awareness of depleting fish stocks, we aimed at an engaging stop-overfishing web experience that sends a message, pushing the mass into taking action and educating the population about the endangered status of overfishing. The web special is an immersive ocean experience, highlighting the beauty of the underwater world with its fish on the one hand, and educating the users about the danger of overfishing on the other hand. In contrast to the serious tones most campaigns are based on, we took a playful approach into the web-experience; prompting users to create and introduce individual fish in the ocean through the interface and influencing the experience by talking about it on Twitter. All this in parallel to learning about Overfishing through the experience itself.

Creative Execution

We wanted to achieve a recognisable behaviour of fish within a swarm. Additionally, we wanted the swarm to be reactive through user-input like a mouse movement. Therefore, we used a mix of basic boid and flocking algorithms in JavaScript to handle the three common dependencies in a swarm behaviour like alignment, cohesion and separation which are also influenced by mouse interaction. We decided to go with WebGL/Three.js. We spent some time to find a good workflow for porting animated 3D Models from Cinema4D to Three.js and switched to Blender and moved on. Due to the freedom and faster implementation of skinned animated Collada models in Three.js, we chose Collada over JSON. To keep the memory low and the FPS up implemented render pauses where possible, custom shaders for materials and textures, minimised draw calls to keep a low memory footprint.

The web special was launched on World Ocean Day on June 8th and more than 10.000 fish were added to the swarm since.

The commitment of the supporter is translated into a fish generated in real time: whether supporting the cause on social media using the official hashtag or submitting their message in the web special, their contribution is added into the virtual ocean through the appearance of a fish. In this way, each fish is a stored message from the growing community that can be rediscovered at any time by catching a fish. We are frequently running a node.js service which is looking for tweets on Twitter and Instagram that contain the #StopOverfishing. That data gets injected into our Firebase structure which takes care of storing and synchronising the data across all clients in real-time. The Client just listens to the Firebase stream and receives the info that someone used the hashtag StopOverfishing or created a fish on the page itself.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

See the Juries

Get the Eurobest Evolving Trends Report

Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.