|Category||A11. Charities & Non-profit|
|Entrant||DEMODERN Cologne, GERMANY|
|Idea Creation||DEMODERN Cologne, GERMANY|
|Idea Creation 2||PANTHALASSA Hamburg, GERMANY|
|Production||DEMODERN Cologne, GERMANY|
|Production 2||PANTHALASSA Hamburg, GERMANY|
|Additional Company||GERMAN WAHNSINN Hamburg, GERMANY|
|Vivien Schulze||Demodern Digital Agency||Art Director|
|Giulia Pignataro||Demodern Digital Agency||UX Designer|
|Eduardo Marzionna||Demodern Digital Agency||Art Director|
|Patrick Heintzmann||Demodern Digital Agency||Creative Technologist|
|David Nemes||Demodern Digital Agency||Developer|
|Fernanda Sabaudo||Demodern Digital Agency||Art Director|
|Steffen Brüning||Demodern Digital Agency||Digital Producer|
|Emile Harmel||Demodern Digital Agency||Creative Technologist|
|Philpp Feit||German Wahnsinn||Sound Design|
|Kristian Kerkhoff||Demodern Digital Agency||Creative Director|
The CampaignBased on the idea of replenishing the ocean through responsible fishing, and the urgency of creating and spreading awareness of depleting fish stocks, we aimed at an engaging stop-overfishing web experience that sends a message, pushing the mass into taking action and educating the population about the endangered status of overfishing. The web special is an immersive ocean experience, highlighting the beauty of the underwater world with its fish on the one hand, and educating the users about the danger of overfishing on the other hand. In contrast to the serious tones most campaigns are based on, we took a playful approach into the web-experience; prompting users to create and introduce individual fish in the ocean through the interface and influencing the experience by talking about it on Twitter. All this in parallel to learning about Overfishing through the experience itself.
The web special was launched on World Ocean Day on June 8th and more than 10.000 fish were added to the swarm since.
The commitment of the supporter is translated into a fish generated in real time: whether supporting the cause on social media using the official hashtag or submitting their message in the web special, their contribution is added into the virtual ocean through the appearance of a fish. In this way, each fish is a stored message from the growing community that can be rediscovered at any time by catching a fish. We are frequently running a node.js service which is looking for tweets on Twitter and Instagram that contain the #StopOverfishing. That data gets injected into our Firebase structure which takes care of storing and synchronising the data across all clients in real-time. The Client just listens to the Firebase stream and receives the info that someone used the hashtag StopOverfishing or created a fish on the page itself.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.