Category D01. Social Video
Production 3EMME&2A Milan, ITALY
Name Company Position
Carla Leveratto Gruppo Roncaglia Creative Director
Marco Fresta Gruppo Roncaglia Creative Supervisor
Bruno Puntura Gruppo Roncaglia Senior Copywriter
Lorenzo Lorato Gruppo Roncaglia Client Service Director
Federico Lombardi Gruppo Roncaglia Account Supervisor
Elisa Lucaccini Gruppo Roncaglia Video Editor

The Campaign

The creative idea was to pay homage to Ferrari by launching a challenge because, like all athletes, they have competition in their blood. So, a green AMG GT-R challenged Ferrari directly in Maranello, her own home. The film starts with a red cloth covering a car and creating suspense, before revealing the competition. The cloth represents the metaphor for the challenge launched for 2018.

Creative Execution

We shot a video for Facebook, close to the victory of the Mercedes-AMG Petronas Team, which describes the concept of the challenge between them. We uploaded it on the Mercedes-Benz Italia profile, the video reached Formula 1 fans all over the world, spreading the news virally and ending on the leading international newspaper.

In 5 days: • Over 200 articles on international newspaper • Over 2 millions reach • Over 900.000 views

Italy is a country of Ferrari’s Lovers. A difficult context to celebrate the victory of the Mercedes-AMG Petronas Team without provoking Formula 1 fans. The only way was to recognize the greatness of an opponent like Ferrari, paying them homage without loosing the taste for the competition. Moreover, considering the importance of the F1 supporters, we wanted to engage them. That's why we chose a social media channel, Mercedes-Benz Italia Facebook profile, where both team's fanbase is large and really active.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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