RIMOWA ELECTRONIC TAG

Bronze Eurobest

Case Film

Presentation Image

ClientRIMOWA
Category G01. Branded Tech Online
TitleRIMOWA ELECTRONIC TAG
Product/ServiceRIMOWA ELECTRONIC TAG
Entrant PHILIPP UND KEUNTJE Hamburg, GERMANY
Idea Creation PHILIPP UND KEUNTJE Hamburg, GERMANY
Idea Creation 2 RIMOWA ELECTRONIC TAG Hamburg, GERMANY
Credits
Name Company Position
RIMOWA - Chief Creative Officer
RIMOWA - Creative Director

The Campaign

Replacing the paper tags with a digital module: the RIMOWA ELECTRONIC TAG – the first digital check-in solution for luggage. This allows flight passengers to check in their suitcase via smartphone from wherever they are and hand it in at the airport in a matter of seconds – without any fuss or delays.

Creative Execution

RIMOWA ELECTRONIC TAG replaces the conventional paper baggage tag with a digital data module that is integrated into the suitcase. A dedicated smartphone app communicates with the suitcase and allows you to add your personal data. The luggage’s data can then be sent to the airline, which in turn sends a digital tag to the suitcase. This allows you to check in your luggage from wherever you are, saving you stress and waiting time at the check-in counter. The RIMOWA ELECTRONIC TAG is already successfully using by Lufthansa and EVA Air.

The sale of suitcases with an integrated RIMOWA ELECTRONIC TAG module significantly contributes to RIMOWA’s sales. In just a few months the official launch partner Lufthansa has been followed by more airline partners such as EVA Air, United, Condor, Thomas Cook and SWISS. More than 30 other airlines are now in negotiations with RIMOWA. This is the first fully digital check-in solution for luggage, making it a game-changer for the whole air travel industry. The hardware manufacturer becomes a pioneer in the digital age by creating a unique software solution that allows its costumers to have more of their most precious resource: time.

Suitcases equipped with the RIMOWA ELECTRONIC TAG are primarily intended for international frequent-travellers. The target group is characterised by their high brand affinity, their high demand for quality and functionality as well as an appreciation of good design. The majority of RIMOWA customers belong to the high achiever milieu, followed by people in the escapist category. In the long term, the RIMOWA ELECTRONIC TAG is designed for all passengers, as airlines and airports can become fully digitised as a result of the system, thus saving on personnel and processing costs.