BEYOND CONSTRUCTION

ClientNCC
Category B02. Microsite
TitleBEYOND CONSTRUCTION
Product/ServiceBLOG - WE THINK BEYOND CONSTRUCTION
Entrant NCC Solna, SWEDEN
Idea Creation NCC Solna, SWEDEN
Credits
Name Company Position
Ingela Jerat NCC Head of Digital

The Campaign

We wanted to use movies, images and text to tell the stories around our projects and employees. We wanted the employees themself to be the sender of the message and use their words.

Creative Execution

The idea and the planning was done by NCC and the design and development was done by the agency The Generation. It is the NCC staff that writes on the blog - we have now a number of bloggers within NCC that contribute with their stories.

- From January- June 2017 we had 36.600 visitors to the blog, goal was 10.000. - 45% of the visitors came from mobile phones. - 38% of the visitors came from social media and 30% from Google. - We are also very proud to be nominated in the Digital Communication Award 2017.

We created a blog platform called Beyond Construction there we launched four different blogs: The student blog, the future office blog, the sustainability blog and the outlook blog. A blog works very well in all Nordic countries and we today have a blog in Sweden, Norway, Denmark and Finland. beyondconstruction.se beyondconstruction.no beyondconstruction.dk beyondconstruction.fi