Title | BEYOND CONSTRUCTION |
Brand | NCC |
Product/Service | BLOG - WE THINK BEYOND CONSTRUCTION |
Category |
B02. Microsite |
Entrant
|
NCC Solna, SWEDEN
|
Idea Creation
|
NCC Solna, SWEDEN
|
Credits
Ingela Jerat |
NCC |
Head of Digital |
The Campaign
We wanted to use movies, images and text to tell the stories around our projects and employees. We wanted the employees themself to be the sender of the message and use their words.
Creative Execution
The idea and the planning was done by NCC and the design and development was done by the agency The Generation.
It is the NCC staff that writes on the blog - we have now a number of bloggers within NCC that contribute with their stories.
- From January- June 2017 we had 36.600 visitors to the blog, goal was 10.000.
- 45% of the visitors came from mobile phones.
- 38% of the visitors came from social media and 30% from Google.
- We are also very proud to be nominated in the Digital Communication Award 2017.
We created a blog platform called Beyond Construction there we launched four different blogs: The student blog, the future office blog, the sustainability blog and the outlook blog.
A blog works very well in all Nordic countries and we today have a blog in Sweden, Norway, Denmark and Finland.
beyondconstruction.se
beyondconstruction.no
beyondconstruction.dk
beyondconstruction.fi