MAN TRUCK & BUS „BAD SANTA“
| Title | MAN TRUCK & BUS „BAD SANTA“ |
| Brand | MAN |
| Product/Service | MAN TRUCK & BUS |
| Category |
D01. Social Video |
|
Entrant
|
APERTO Berlin, GERMANY
|
|
Idea Creation
|
APERTO Berlin, GERMANY
|
|
Additional Company
|
MARKENFILM Berlin, GERMANY
|
Credits
| Björn Loose |
MAN |
Senior Vice President Marketing & Brand |
| Manfred Schurer |
MAN |
Head of Online Marketing |
| Michael Mardofel |
MAN |
Senior Specialist Marketing |
| Henning Lisson |
Aperto - An IBM Company / PLANTAGE BERLIN |
Creative Director |
| Käthe Trumbach |
Aperto - An IBM Company / PLANTAGE BERLIN |
Creative Director |
| Philipp Langer |
Aperto - An IBM Company / PLANTAGE BERLIN |
Creative Director |
| Sarah Buggle |
Aperto - An IBM Company / PLANTAGE BERLIN |
Writer |
| Philipp Mahlich |
Aperto - An IBM Company / PLANTAGE BERLIN |
Client Manager |
| Anita Möller |
Aperto - An IBM Company / PLANTAGE BERLIN |
Client Director |
| Stefanie Schuster |
Freelancer |
FFF-Producer |
| Thomas Bartl |
Markenfilm Crossing Berlin GmbH |
Producer |
| Simon Rühlemann |
Markenfilm Crossing Berlin GmbH |
Producer |
| Christopher Schier |
Markenfilm Crossing Berlin GmbH |
Director |
| Felix Novo de Oliviera |
Markenfilm Crossing Berlin GmbH |
Camera |
| Alex Kutka |
Markenfilm Crossing Berlin GmbH |
Cutter |
| Steffen Machel |
Markenfilm Crossing Berlin GmbH |
Visual Effects |
| Alexander von Zündt |
Markenfilm Crossing Berlin GmbH |
Sound Design |
| Alexander Goehrke |
Markenfilm Crossing Berlin GmbH |
Sound Design |
The Campaign
We follow trucker Eddie on his important mission at Xmas. He’s Santa’s right-hand man for years and the guy who does all the work.
In contrast to the wholesome stories we’re bombarded with each Xmas, the film paints a more „honest“ picture of Santa. After years of fame, Santa has developed a lifestyle of champagne-fueled debauchery and selfie sessions. He became a spoiled celebrity who doesn’t care any more. Eddie gets into his boots and single-handedly saves Xmas - because he just loves Christmas.
Creative Execution
The film ran on the Facebook and Youtube channels of MAN Truck and Bus in the period from 12/09/2016 until 12/26/2017 – just ahead of Christmas.
In two weeks it amassed 2.9 million views and was shared over 15 thousand times.
The press’ feedback especially highlighted the weird and funny approach with which the dark sides of Santa were staged.
The film targets the social media active trucking community. However, it’s humorous tone enables it’s message to reach out to fleet managers, logistic specialists and even everyday people like you and me