Category D01. Social Video
Product/ServiceMAN TRUCK & BUS
Entrant APERTO Berlin, GERMANY
Idea Creation APERTO Berlin, GERMANY
Additional Company MARKENFILM Berlin, GERMANY
Name Company Position
Björn Loose MAN Senior Vice President Marketing & Brand
Manfred Schurer MAN Head of Online Marketing
Michael Mardofel MAN Senior Specialist Marketing
Henning Lisson Aperto - An IBM Company / PLANTAGE BERLIN Creative Director
Käthe Trumbach Aperto - An IBM Company / PLANTAGE BERLIN Creative Director
Philipp Langer Aperto - An IBM Company / PLANTAGE BERLIN Creative Director
Sarah Buggle Aperto - An IBM Company / PLANTAGE BERLIN Writer
Philipp Mahlich Aperto - An IBM Company / PLANTAGE BERLIN Client Manager
Anita Möller Aperto - An IBM Company / PLANTAGE BERLIN Client Director
Stefanie Schuster Freelancer FFF-Producer
Thomas Bartl Markenfilm Crossing Berlin GmbH Producer
Simon Rühlemann Markenfilm Crossing Berlin GmbH Producer
Christopher Schier Markenfilm Crossing Berlin GmbH Director
Felix Novo de Oliviera Markenfilm Crossing Berlin GmbH Camera
Alex Kutka Markenfilm Crossing Berlin GmbH Cutter
Steffen Machel Markenfilm Crossing Berlin GmbH Visual Effects
Alexander von Zündt Markenfilm Crossing Berlin GmbH Sound Design
Alexander Goehrke Markenfilm Crossing Berlin GmbH Sound Design

The Campaign

We follow trucker Eddie on his important mission at Xmas. He’s Santa’s right-hand man for years and the guy who does all the work. In contrast to the wholesome stories we’re bombarded with each Xmas, the film paints a more „honest“ picture of Santa. After years of fame, Santa has developed a lifestyle of champagne-fueled debauchery and selfie sessions. He became a spoiled celebrity who doesn’t care any more. Eddie gets into his boots and single-handedly saves Xmas - because he just loves Christmas.

Creative Execution

The film ran on the Facebook and Youtube channels of MAN Truck and Bus in the period from 12/09/2016 until 12/26/2017 – just ahead of Christmas.

In two weeks it amassed 2.9 million views and was shared over 15 thousand times. The press’ feedback especially highlighted the weird and funny approach with which the dark sides of Santa were staged.

The film targets the social media active trucking community. However, it’s humorous tone enables it’s message to reach out to fleet managers, logistic specialists and even everyday people like you and me

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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