MAN TRUCK & BUS „BAD SANTA“

ClientMAN
Category D01. Social Video
TitleMAN TRUCK & BUS „BAD SANTA“
Product/ServiceMAN TRUCK & BUS
Entrant APERTO Berlin, GERMANY
Idea Creation APERTO Berlin, GERMANY
Additional Company MARKENFILM Berlin, GERMANY
Credits
Name Company Position
Björn Loose MAN Senior Vice President Marketing & Brand
Manfred Schurer MAN Head of Online Marketing
Michael Mardofel MAN Senior Specialist Marketing
Henning Lisson Aperto - An IBM Company / PLANTAGE BERLIN Creative Director
Käthe Trumbach Aperto - An IBM Company / PLANTAGE BERLIN Creative Director
Philipp Langer Aperto - An IBM Company / PLANTAGE BERLIN Creative Director
Sarah Buggle Aperto - An IBM Company / PLANTAGE BERLIN Writer
Philipp Mahlich Aperto - An IBM Company / PLANTAGE BERLIN Client Manager
Anita Möller Aperto - An IBM Company / PLANTAGE BERLIN Client Director
Stefanie Schuster Freelancer FFF-Producer
Thomas Bartl Markenfilm Crossing Berlin GmbH Producer
Simon Rühlemann Markenfilm Crossing Berlin GmbH Producer
Christopher Schier Markenfilm Crossing Berlin GmbH Director
Felix Novo de Oliviera Markenfilm Crossing Berlin GmbH Camera
Alex Kutka Markenfilm Crossing Berlin GmbH Cutter
Steffen Machel Markenfilm Crossing Berlin GmbH Visual Effects
Alexander von Zündt Markenfilm Crossing Berlin GmbH Sound Design
Alexander Goehrke Markenfilm Crossing Berlin GmbH Sound Design

The Campaign

We follow trucker Eddie on his important mission at Xmas. He’s Santa’s right-hand man for years and the guy who does all the work. In contrast to the wholesome stories we’re bombarded with each Xmas, the film paints a more „honest“ picture of Santa. After years of fame, Santa has developed a lifestyle of champagne-fueled debauchery and selfie sessions. He became a spoiled celebrity who doesn’t care any more. Eddie gets into his boots and single-handedly saves Xmas - because he just loves Christmas.

Creative Execution

The film ran on the Facebook and Youtube channels of MAN Truck and Bus in the period from 12/09/2016 until 12/26/2017 – just ahead of Christmas.

In two weeks it amassed 2.9 million views and was shared over 15 thousand times. The press’ feedback especially highlighted the weird and funny approach with which the dark sides of Santa were staged.

The film targets the social media active trucking community. However, it’s humorous tone enables it’s message to reach out to fleet managers, logistic specialists and even everyday people like you and me