SHARES FOR SHARES

ClientHOMEYZ
Category E05. Influencer / Talent
TitleSHARES FOR SHARES
Product/ServicePEER-TO-PEER BUSINESS APPLICATION
Entrant HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels, BELGIUM
Idea Creation HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels, BELGIUM
Production BLISS INTERACTIVE Saigon, VIETNAM
Credits
Name Company Position
Stef Cuypers Homeyz Co-Founder
Karin Leenders Homeyz Co-Founder
Karen Corrigan Happiness / An FCB alliance Executive Creative Management
Geoffrey Hantson Happiness / An FCB alliance Chief Creative Officer
Hans Smets Happiness / An FCB alliance Group Account Director
Valentine Reuse Happiness / An FCB alliance Account Executive
Pieter Claeys Happiness / An FCB alliance Creative Director / Concept Provider
Barbara Dzikanowice Happiness / An FCB alliance Creative Content Director
Lotte Neirynck Happiness / An FCB alliance Graphic Designer
Dries Lauwers Happiness / An FCB alliance Graphic Interaction Designer
Lennert Vedts Happiness / An FCB alliance Head of Craft
Caro Soons Happiness / An FCB alliance Copywriter NL
Catherine Quadens Happiness / An FCB alliance Copywriter FR
Yves Donceel Happiness / An FCB alliance Copywriter FR
Remke Faber Happiness / An FCB alliance Motion Designer
Eveline De Ridder Whyte PR
Thomas Colliers BLISS Interactive Head of Technology

The Campaign

What if we could truly engage influencers to play a vital role in the success of a company? What if their social influence could actually get them to become part of a company? Introducing: “Shares for Shares”. To launch “Homeyz”, a peer-to-peer app to find and offer help in and around the house, we didn’t just invest in the usual influencer-brand collaboration that only lasts a few days. We developed an innovating influencer program that turned these influencers into shareholders. “Shares for Shares” became the first influencer program that rewards social shares with actual shares in the company.

Creative Execution

1. We targeted people with large social networks to register for the program. 2. On the shares for shares platform, we suggested specific content to share about homeyz, based on their demographics and social media behavior. 3. The Click-throughs, conversion, and or reach and level of engagement for all posts can be tracked on a personal dashboard. 4. The more clicktroughs, conversion and or reach and engagement their posts get, the higher they can end up in the ranking of shareholders. And the more shares they earn at the end of the year.

By making the success of “Homeyz” a common goal, influencers went the extra mile. - A dazzling number of registrations for “Homeyz” (4 times higher than KPI) - 150 dedicated shareholders with social media influence (which is 2 times higher than KPI)

We developed an innovating influencer program that turned these influencers into shareholders: “Shares for Shares” became the first influencer program that rewards social shares with actual shares in the company.