SOCIAL TOOLS

ClientSTANLEY BLACK & DECKER DEUTSCHLAND GMBH
Category E01. Social Business & Commerce
TitleSOCIAL TOOLS
Product/ServiceLANDING PAGE
Entrant DENKWERK Cologne, GERMANY
Idea Creation DENKWERK Cologne, GERMANY
Production DENKWERK Cologne, GERMANY
Credits
Name Company Position
Alina Schlaier denkwerk GmbH Creative Director
Narciso Arellano Medina denkwerk GmbH Visiual Designer
Benjamin Wolf denkwerk GmbH Softwaredeveloper
Lucia Grompone denkwerk GmbH Product Designer
Nicolai Baumgartner denkwerk GmbH Project Manager
Charlotte Block denkwerk GmbH Associate UX Director
Josefine Leonhardt denkwerk GmbH UX Designerin
Regina Jorde denkwerk GmbH Editor
Christoph Faschian hobby.denkwerk GmbH Managing Director
Florian Schimmer hobby.denkwerk GmbH Managing Director

The Campaign

Black&Decker "Social Tools" is potentially the first smart tool cupboard for housing communities and urban neighborhoods. The app makes borrowing or reserving tools, billing and an exchange with the community all possible. With "Social Tools" we didn't reinvent the tools for Black&Decker ? but maybe the way we will soon use them. Together.

Creative Execution

Essentially, it's a service, a product innovation and a brand campaign in one: The concept was introduced to the community on social channels in the style of a kickstarter campaign. On a website, fans could "support" the project and stay up-to-date on when the next steps are set to begin.

With "Social Tools" we didn’t reinvent the tools for Black&Decker – but maybe the way we will soon use them. Together.

People don’t have to own things in order to have them:"Sharing economy" is the key word here and our idea Black&Decker "Social Tools" builds upon this.