| Title | NARCOS "MANHUNT" |
| Brand | NETFLIX INTERNATIONAL B.V. |
| Product/Service | NETFLIX NARCOS SEASON 2 |
| Category |
F01. Branded Games |
|
Entrant
|
KOLLE REBBE Hamburg, GERMANY
|
|
Idea Creation
|
KOLLE REBBE Hamburg, GERMANY
|
|
Media Placement
|
MEC Berlin, GERMANY
|
|
Production
|
ACNE Berlin, GERMANY
|
|
Additional Company
|
DAREWIN Berlin, GERMANY
|
|
Additional Company 2
|
GRANNY Berlin, GERMANY
|
Credits
| Fabian Frese |
Kolle Rebbe GmbH |
Chief Creative Officer |
| Thomas Knuewer |
Kolle Rebbe GmbH |
Group Creative Director |
| Christoph Bielefeldt |
Kolle Rebbe GmbH |
Creative Director |
| Nicole Holzenkamp |
Kolle Rebbe GmbH |
Creative Director |
| Savina Mokreva |
Kolle Rebbe GmbH |
Art Director |
| Max Wort |
Kolle Rebbe GmbH |
Copywriter |
| Fridtjof Vieth |
Kolle Rebbe GmbH |
Copywriter |
| Sudarshan Waghmare |
Kolle Rebbe GmbH |
Graphic Designer |
| Anna-Lena Twesten |
Kolle Rebbe GmbH |
Account Supervisor |
| Tim Keller |
Kolle Rebbe GmbH |
Planning Manager |
| Alexander Schillinsky |
Kolle Rebbe GmbH |
Agency Producer |
| Rachel Hoffmann |
Kolle Rebbe GmbH |
Agency Producer |
| Britta Meyer |
Kolle Rebbe GmbH |
Retoucher |
| Christian Grund |
ACNE GmbH |
Director |
| Johan Robin |
ACNE GmbH |
Director |
| David Skrotzki |
ACNE GmbH |
Producer |
| Tim Krueger |
ACNE GmbH |
Producer |
| Töns Brautlecht |
ACNE GmbH |
Line Producer |
| Conrad Schneider |
ACNE GmbH |
VFX Supervisor |
| Frank Jakob |
ACNE GmbH |
Cinematographer |
| David Schmidt |
ACNE GmbH |
Cinematographer |
| Boris Weber |
ACNE GmbH |
Cinematographer |
| Alexander Viehl |
ACNE GmbH |
Cinematographer |
The Campaign
We created the first ever branded, live, interactive game show on social media. Four influential gamers, divided into two teams, fought in a real-life hunt to be the first to catch Pablo Escobar. But only with the support of their fans, who could follow the hunt live, did they have a chance of catching him.
Creative Execution
Inspired by the real hunt for Pablo Escobar and set in a replica of the DEA office from the series, the show followed influential gamers competing against each other as DEA agents. Via monitors from the Narcos era, the gamers could interact with their fans throughout the hunt. Only with their fans help did they have a chance of catching Pablo. The 90-minute stunt was live streamed on Twitch, Facebook and YouTube.
The show reached 1.5+ Million viewers, received over 500,000 online interactions, became a trending topic on Twitter and was covered by some of the biggest gaming portals in Europe.
To reach our target audience we went to the place millions of gamers spend thousands of hours each day - Twitch, the world’s most popular social media platform for gamers.