THE HISTORY OF THE MAUSOLEUM OF AUGUSTUS

ClientFONDAZIONE TIM
Category B02. Microsite
TitleTHE HISTORY OF THE MAUSOLEUM OF AUGUSTUS
Product/ServiceTHE RESTORATION PROJECT OF THE MAUSOLEUM OF AUGUSTUS
Entrant HAVAS MILAN, ITALY
Idea Creation HAVAS MILAN, ITALY
Production UPRISING Milan, ITALY
Credits
Name Company Position
Giovanni Porro Havas Worldwide Chief Creative Officer
Tommaso Mezzavilla Havas Worldwide Executive Digital Creative Director
Claudia Brambilla Havas Worldwide Web designer
Alberto Mora Havas Worldwide Copywriter
Daniele Ravenna Havas Worldwide Copywriter
Maurizio Arosio Havas Worldwide Project Manager
Benedetta Grossi Havas Worldwide Account Manager
Elisa Rizzuto Havas Worldwide Account Director
Emanuele Mei Havas Worldwide Technical Director
Arnaud Leroux Havas Worldwide Back-end Developer
Alessia Boeri Havas Worldwide Front-end Developer

The Campaign

To celebrate the beginning of the restoration project, we launched a dedicated website, on desktop and mobile, where everyone can relive the magnificent story of Augustus and the Mausoleum through a stunning online experience. An interactive journey in twelve chapters, made possible with the support of the most innovative 3D and WebGL technologies. The idea is to illustrate each age of the Mausoleum with a specific symbol, made up of small fragments. At the end of each chapter, each symbol breaks up into thousands of pieces and then reassembles in a new figure, representing the following age. And what about the last chapter? Now it’s our turn. With Fondazione TIM we’re writing a new page of our history. Together we’re building the future.

Creative Execution

The Mausoleum website is the most important and relevant tool to invite users to live an immersive experience and to educate our target. This interactive journey is structured in twelve chapters, made possible with the support of the most innovative 3D and WebGL technologies. We chose a minimal look and feel, to let users focus on the UX and on the piece of history we are telling. The UI elements are designed to guarantee the best experience on every device. The most classical Roman symbols have been revisited in a modern, original and enchanting style, with the support of a low-poly design. Thanks to the low-poly design we can communicate our concept in an efficient way. The Roman symbols, breaking up into thousands of pieces and then reassembling in a new figure from the same fragments, represent the end and the beginning of every age of the Mausoleum.

After its own act of patronage and its generous donation, with this website Fondazione TIM communicates and confirms its commitment in the safeguard of Italy’s heritage and the promotion of the digital culture. Thanks to this experience everyone now can relive an important page of our history: the magnificent history of the Mausoleum and Rome. This project gained an impressive media coverage from all around the world. This is our first big result: focusing the world’s attention on a majestic Roman monument, forgotten for almost a century.

The Italian word for “patronage” – mecenatismo – is a tribute to Augustus’s age: it derives from Gaius Maecenas, protector of artists and poets. With its own act of “mecenatismo”, Fondazione TIM is committed to returning the Mausoleum of Augustus to the city of Rome and to the whole world. Our website is the perfect tool to invite users to relieve the magnificent story of the Mausoleum through an immersive online experience. Our primary target is represented by adult citizens who are interested in the Italian cultural heritage, the history of Rome and the restoration project. A secondary target is represented by all the institutional interlocutors. With this website we want to educate users about the glorious past of Rome and the restoration project funded by Fondazione TIM, with the help of an engaging and enchanting experience.