FUCKSGIVING

ClientKISS
Category D01. Social Video
TitleFUCKSGIVING
Product/ServiceKISS
Entrant KISS Lisbon, PORTUGAL
Idea Creation KISS Lisbon, PORTUGAL
Media Placement KISS Lisbon, PORTUGAL
PR KISS Lisbon, PORTUGAL
Production KISS Lisbon, PORTUGAL
Credits
Name Company Position
António Fuzeta da Ponte Kiss Client Service Director
Pedro Batalha Kiss Executive Creative Director
Paulo Afonso Kiss Executive Creative Director
Sérgio Gomes Kiss Copywriter
Daniel Cunha Kiss Art Director
Nuno Alberto Molotov Film Director
Hugo Rosado Freelancer Video Editor

The Campaign

To remind americans of the global impact of their votes, we created Fucksgiving. A movement that allowed everyone across the planet to voice their concerns about the upcoming election.

Creative Execution

4 days before the election, we released a video with people from 15 different countries (mostly portuguese) reading a manifesto on camera. The video was published on a Facebook page that started a conversation about global issues - national affairs regarding the election were never part of the conversation. Viewers were invited to a minisite - www.fucksgiving.net - that allowed them to express how the election could impact their lives. We also created the hashtag #fucksgiving to fuel the debate on Facebook, Twitter and Instagram.

In only 4 days, the Facebook video: - reached over 4 million people; - had more than 2 million views; - generated more than 150.000 reactions; - was shared more than 35.000 times; the Facebook page: - had more 9.200 followers; The hashtag was trending on Twitter and the video was covered by national and international news outlets. Total cost of the initiative: 0€

Our goal was to get the world to send a message to american voters and raise the awareness around global issues like climate change, nuclear weapon regulations, gender inequality, LGBT rights, racism, etc. Facebook, Twitter, Instagram and our minisite were the perfect ramp to initiate the debate.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

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The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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