SEQUEIRA IN IT'S RIGHTFUL PLACE

ClientMUSEU NACIONAL DE ARTE ANTIGA
Category C02. Innovative Online Ad Solution
TitleSEQUEIRA IN IT'S RIGHTFUL PLACE
Product/ServiceCROWDFUNDING
Entrant FUEL LISBON, PORTUGAL
Idea Creation FUEL LISBON, PORTUGAL
Credits
Name Company Position
Pedro Bexiga FUEL PUBLICIDADE Creative Director
Marcelo Lourenço FUEL PUBLICIDADE Creative Director
Richard Warrell FUEL PUBLICIDADE Copywriter
Rafael Canário FUEL PUBLICIDADE Copywriter
Ruben Andrade FUEL PUBLICIDADE Digital Creative Director
João Ribeiro FUEL PUBLICIDADE New Business Director
Hugo Raminhos FUEL PUBLICIDADE Web Designer
Tiago Soares FUEL PUBLICIDADE Editor
Pedro Silva FUEL PUBLICIDADE TV Production
Duarte Simões FUEL PUBLICIDADE Account Director
Duarte Simões FUEL PUBLICIDADE Account Director
Duarte Simões FUEL PUBLICIDADE Account Director
Duarte Simões FUEL PUBLICIDADE Account Director

The Campaign

We divided the painting into 10 million digital pixels (the approximate number of Portuguese population) and invited everyone to "sponsor a pixel" for the symbolic price of 6 cents a pixel.

Creative Execution

We divided the painting into 10 million digital pixels (the approximate number of Portuguese population) and invited everyone to "sponsor a pixel" for the symbolic price of 6 cents a pixel.

Portugal was swiped away by the campaign - it was front page in every newspaper in the cuntry, with ordinary citizens, celebraties, artists and even the Portuguese President himself embracing the effort to buy the painting, raising 745.623€ (25% more than the 600.000€ needed) in less than 6 months. "The Adoration of the Magi" is now on exhibit at MNAA (the National Museum of Ancient Art) for good for everyone to see.

We divided the painting into 10 million digital pixels (the approximate number of Portuguese population) and invited everyone to "sponsor a pixel" for the symbolic price of 6 cents a pixel.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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Juries announced

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