Title Brand Product / Service Entrant Company Country Production Company Country Award
B02 Microsite
CURIOSITY HUB
MERCK / #CATCHCURIOUS INITIATIVE
FORK UNSTABLE MEDIA Hamburg GERMANY
THE HISTORY OF THE MAUSOLEUM OF AUGUSTUS
FONDAZIONE TIM / THE RESTORATION PROJECT OF THE MAUSOLEUM OF AUGUSTUS
HAVAS MILAN ITALY UPRISING Milan ITALY
EVEREST
TOYOTA / TOYOTA LAND CRUISER SUVS
YANDEX Moscow RUSSIA YANDEX Moscow / JETSTYLE Ekaterinburg RUSSIA
SNICKERS HUNGRY REMIX
MARS / CHOCOLATE BAR
BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP Moscow RUSSIA
IT'S OK TO PLAY
PLAYTIKA / SLOTOMANIA
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM FUEL CONTENT Cape Town SOUTH AFRICA
WEBER GENESIS II
WEBER / WEBER
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam THE NETHERLANDS
ACURA NSX ORIGINALS
MCGARRYBOWEN LONDON / NSX ORIGINALS
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam THE NETHERLANDS
WHERE TO?
UBER / UBER WHERE TO?
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam THE NETHERLANDS
#STOPOVERFISHING
OCEANA EUROPE / OCEANA EUROPE
DEMODERN Cologne GERMANY DEMODERN Cologne / PANTHALASSA Hamburg GERMANY
RUSSIA WITHOUT BOUNDARIES
SAMSUNG / GALAXY S8 / S8+
RBC-TV Moscow RUSSIA RBC-TV Moscow / SANIN DELAET VIDEO Moscow RUSSIA
B03 Web Service / App
DYTECTIVE
SAMSUNG / DYTECTIVE FOR SAMSUNG
CHEIL WORLDWIDE Madrid SPAIN CHEIL WORLDWIDE Madrid SPAIN
THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM MRM//McCANN LONDON / CRAFT WORLDWIDE London UNITED KINGDOM
C01 Display Advertising
THE TRUTH REVEALING BANNERS
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
AIR PARTNER OF McCANN Brussels BELGIUM
Short List
MADE OF STOCKHOLM
IKEA / SUSTAINABILITY
SMFB Oslo NORWAY SMFB Oslo NORWAY
C02 Innovative Online Ad Solution
THE PREROLL FOOTBALL MATCH
TELENET / PLAY SPORTS
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM Brussels BELGIUM
Short List
PAX IT
IKEA DEUTSCHLAND GMBH & CO. KG / PAX WARDROBE
GRABARZ & PARTNER Hamburg GERMANY
Silver
1 MB CAMPAIGN
SKYLINK / HIGH SPEED INTERNET ACCESS FOR REMOTE AREAS
MARVELOUS Moscow RUSSIA MARVELOUS Moscow RUSSIA
SEQUEIRA IN IT'S RIGHTFUL PLACE
MUSEU NACIONAL DE ARTE ANTIGA / CROWDFUNDING
FUEL LISBON PORTUGAL
RESERVED FOR EUROWINGS
EUROWINGS AVIATION GMBH / EUROWINGS LONG DISTANCE FLIGHTS
LUKAS LINDEMANN ROSINSKI Hamburg GERMANY LUKAS LINDEMANN ROSINSKI Hamburg GERMANY
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA Stockholm SWEDEN
Short List
C03 Native Advertising
SAMSUNG YOUTUBE TV
SAMSUNG MOBILE / SAMSUNG GALAXY S7 & S7 EDGE SERIES PRODUCTS
JAMI Moscow RUSSIA JAMI Moscow RUSSIA
PAX IT
IKEA DEUTSCHLAND GMBH & CO. KG / PAX WARDROBE
GRABARZ & PARTNER Hamburg GERMANY
Short List
CLICKBAIT BIKINIS
DECATHLON / BIKINIS
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM Brussels BELGIUM
BABOOSHKA IS NOT AGAINST GOOGLE
GOOGLE / GOOGLE VOICE SEARCH
SLAVA Moscow RUSSIA
D01 Social Video
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY E+P FILMS Munich GERMANY
Short List
MAN TRUCK & BUS „BAD SANTA“
MAN / MAN TRUCK & BUS
APERTO Berlin GERMANY
DO IT FOREVER
SPIES / HOLIDAYS
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK GOBSMACK PRODUCTIONS Copenhagen / MOLAMIL Copenhagen DENMARK
BEST DAY OF MY LIFE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND SHELL BRANDS INTERNATIONAL Baar / EKO New York SWITZERLAND / USA
FUCKSGIVING
KISS / KISS
KISS Lisbon PORTUGAL KISS Lisbon PORTUGAL
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE TRINITY FILMS Paris / COMPTOIR DU SON Paris FRANCE
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY UTOPIA Milan ITALY
NEVER FOLLOW FEAT. PAUL POGBA
ADIDAS FOOTBALL / ADIDAS FOOTBALL - ACE17 BOOTS
IRIS London UNITED KINGDOM IRIS London / RSA FILMS London UNITED KINGDOM
DAD GONE WILD
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg / BIGFISH FILMPRODUKTION Berlin GERMANY
BEACH VIEW
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg / BIGFISH FILMPRODUKTION Berlin GERMANY
CRASHED WEDDING
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg / BIGFISH FILMPRODUKTION Berlin GERMANY
DRIBBLE FORBIDDEN
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg / BIGFISH FILMPRODUKTION Berlin GERMANY
MOTHERS IN MISERY
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg / BIGFISH FILMPRODUKTION Berlin GERMANY
TANK
QUICK BURGER BRANDS BELGIUM / FAST FOOD CHAIN
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
ALL THAT WE SHARE
TV2 / TV2
&CO Copenhagen DENMARK MOLAND FILM COMPANY Copenhagen / &CO. PRODUCTIONS Copenhagen DENMARK
Gold
PREROLL CONCERTS
STUDIO BRUSSEL / YOUNG MUSICAL TALENTS
DDB BRUSSELS BELGIUM
BOYS REACT TO TAMPONS
NETT / HYGIENE
ISOBAR Courbevoie FRANCE ISOBAR Courbevoie FRANCE
THE BATTLE CONTINUES.
MERCEDES-BENZ / MERCEDES-BENZ
GRUPPO RONCAGLIA Rome ITALY 3EMME&2A Milan ITALY
WORLDS APART
HEINEKEN / BEER
HEINEKEN UK London UNITED KINGDOM RSA FILMS London UNITED KINGDOM
Short List
D02 Interactive Video
BEST DAY OF MY LIFE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND SHELL BRANDS INTERNATIONAL Baar / EKO New York SWITZERLAND / USA
FAIL
NORWEGIAN RED CROSS / FIRST AID
TRY Oslo NORWAY TANGRYSTAN Oslo NORWAY
Short List
UNSKIPABLE AD
BARCLAYS CORPORATE / BARCLAYS
THE MARTIN AGENCY London UNITED KINGDOM 1STAVEMACHINE London / WAVE STUDIOS London UNITED KINGDOM
PLAY THE GAME OR PLAY FOR REAL
IRISH DEFENCE FORCES / RECRUITMENT
ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND
SNICKERS HUNGRY REMIX
MARS / CHOCOLATE BAR
BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP Moscow RUSSIA
NINGYO
RENAULT / RENAULT SCÉNIC
THINK CATTLEYA Rome ITALY THINK CATTLEYA Rome ITALY
D03 Webisodes / Series
SPA
REWE / JA! (LOW-PRICED PRIVATE LABEL)
THJNK Hamburg GERMANY COBBLESTONE FILMPRODUCTION Hamburg GERMANY