Title Brand Product / Service Entrant Company Location Idea Creation Company Location Production Company Location Award
B02 Microsite
THE HISTORY OF THE MAUSOLEUM OF AUGUSTUS
FONDAZIONE TIM / THE RESTORATION PROJECT OF THE MAUSOLEUM OF AUGUSTUS
HAVAS MILAN ITALY HAVAS MILAN
ITALY UPRISING Milan ITALY
EVEREST
TOYOTA / TOYOTA LAND CRUISER SUVS
YANDEX Moscow RUSSIA YANDEX
Moscow
RUSSIA YANDEX Moscow / JETSTYLE Ekaterinburg RUSSIA
SNICKERS HUNGRY REMIX
MARS / CHOCOLATE BAR
BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP
Moscow
RUSSIA BBDO RUSSIA GROUP Moscow RUSSIA
1 MB CAMPAIGN
SKYLINK / HIGH SPEED INTERNET ACCESS FOR REMOTE AREAS
MARVELOUS Moscow RUSSIA MARVELOUS
Moscow
RUSSIA MARVELOUS Moscow RUSSIA
RUSSIA WITHOUT BOUNDARIES
SAMSUNG / GALAXY S8 / S8+
RBC-TV Moscow RUSSIA RBC-TV
Moscow
RUSSIA RBC-TV Moscow / SANIN DELAET VIDEO Moscow RUSSIA
IT'S OK TO PLAY
PLAYTIKA / SLOTOMANIA
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM FUEL CONTENT Cape Town SOUTH AFRICA
WEBER GENESIS II
WEBER / WEBER
MEDIAMONKS Amsterdam THE NETHERLANDS WEBER
Palatine Illinois
UNCLE GREY
Copenhagen
USA
DENMARK
MEDIAMONKS Amsterdam THE NETHERLANDS
ACURA NSX ORIGINALS
MCGARRYBOWEN LONDON / NSX ORIGINALS
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
mcgarrybowen
London
ACURA
Tokyo
THE NETHERLANDS
UNITED KINGDOM
JAPAN
MEDIAMONKS Amsterdam THE NETHERLANDS
WHERE TO?
UBER / UBER WHERE TO?
MEDIAMONKS Amsterdam THE NETHERLANDS UBER
Los Angeles
USA MEDIAMONKS Amsterdam THE NETHERLANDS
EVERT_45
KPN / TELCO
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS N=5 Amsterdam / SUPERHERO CHEESECAKE Amsterdam THE NETHERLANDS
Short List
B03 Web Service / App
DYTECTIVE
SAMSUNG / DYTECTIVE FOR SAMSUNG
CHEIL WORLDWIDE Madrid SPAIN CHEIL WORLDWIDE
Madrid
SPAIN CHEIL WORLDWIDE Madrid SPAIN
THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM MRM//McCANN LONDON / CRAFT WORLDWIDE London UNITED KINGDOM
C01 Display Advertising
THE TRUTH REVEALING BANNERS
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
AIR PARTNER OF McCANN Brussels BELGIUM AIR PARTNER OF McCANN
Brussels
BELGIUM
Short List
MADE OF STOCKHOLM
IKEA / SUSTAINABILITY
SMFB Oslo NORWAY SMFB
Oslo
NORWAY SMFB Oslo NORWAY
C02 Innovative Online Ad Solution
PAX IT
IKEA DEUTSCHLAND GMBH & CO. KG / PAX WARDROBE
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Silver
SEQUEIRA IN IT'S RIGHTFUL PLACE
MUSEU NACIONAL DE ARTE ANTIGA / CROWDFUNDING
FUEL LISBON PORTUGAL FUEL LISBON
PORTUGAL
THE PREROLL FOOTBALL MATCH
TELENET / PLAY SPORTS
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM
Brussels
BELGIUM TBWA\BELGIUM Brussels BELGIUM
Short List
RESERVED FOR EUROWINGS
EUROWINGS AVIATION GMBH / EUROWINGS LONG DISTANCE FLIGHTS
LUKAS LINDEMANN ROSINSKI Hamburg GERMANY LUKAS LINDEMANN ROSINSKI
Hamburg
GERMANY LUKAS LINDEMANN ROSINSKI Hamburg GERMANY
1 MB CAMPAIGN
SKYLINK / HIGH SPEED INTERNET ACCESS FOR REMOTE AREAS
MARVELOUS Moscow RUSSIA MARVELOUS
Moscow
RUSSIA MARVELOUS Moscow RUSSIA
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN AKESTAM HOLST NOA Stockholm SWEDEN
Short List
C03 Native Advertising
PAX IT
IKEA DEUTSCHLAND GMBH & CO. KG / PAX WARDROBE
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Short List
BABOOSHKA IS NOT AGAINST GOOGLE
GOOGLE / GOOGLE VOICE SEARCH
SLAVA Moscow RUSSIA SLAVA
Moscow
RUSSIA
CLICKBAIT BIKINIS
DECATHLON / BIKINIS
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM BBDO BELGIUM Brussels BELGIUM
SAMSUNG YOUTUBE TV
SAMSUNG MOBILE / SAMSUNG GALAXY S7 & S7 EDGE SERIES PRODUCTS
JAMI Moscow RUSSIA JAMI
Moscow
RUSSIA JAMI Moscow RUSSIA
D01 Social Video
MAN TRUCK & BUS „BAD SANTA“
MAN / MAN TRUCK & BUS
APERTO Berlin GERMANY APERTO
Berlin
GERMANY
PREROLL CONCERTS
STUDIO BRUSSEL / YOUNG MUSICAL TALENTS
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
TANK
QUICK BURGER BRANDS BELGIUM / FAST FOOD CHAIN
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM
ALL THAT WE SHARE
TV2 / TV2
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK MOLAND FILM COMPANY Copenhagen / &CO. PRODUCTIONS Copenhagen DENMARK
Gold
DO IT FOREVER
SPIES / HOLIDAYS
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK GOBSMACK PRODUCTIONS Copenhagen / MOLAMIL Copenhagen DENMARK
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
FRANCE
GERMANY
TRINITY FILMS Paris / COMPTOIR DU SON Paris FRANCE
BOYS REACT TO TAMPONS
NETT / HYGIENE
ISOBAR Courbevoie FRANCE ISOBAR
Courbevoie
FRANCE ISOBAR Courbevoie FRANCE
DAD GONE WILD
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY JUNG VON MATT Hamburg / BIGFISH FILMPRODUKTION Berlin GERMANY
BEACH VIEW
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY JUNG VON MATT Hamburg / BIGFISH FILMPRODUKTION Berlin GERMANY
CRASHED WEDDING
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY JUNG VON MATT Hamburg / BIGFISH FILMPRODUKTION Berlin GERMANY
DRIBBLE FORBIDDEN
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY JUNG VON MATT Hamburg / BIGFISH FILMPRODUKTION Berlin GERMANY
MOTHERS IN MISERY
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY JUNG VON MATT Hamburg / BIGFISH FILMPRODUKTION Berlin GERMANY
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY E+P FILMS Munich GERMANY
Short List
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY M&C SAATCHI
Milan
ITALY UTOPIA Milan ITALY
THE BATTLE CONTINUES.
MERCEDES-BENZ / MERCEDES-BENZ
GRUPPO RONCAGLIA Rome ITALY GRUPPO RONCAGLIA
Rome
ITALY 3EMME&2A Milan ITALY
FUCKSGIVING
KISS / KISS
KISS Lisbon PORTUGAL KISS
Lisbon
PORTUGAL KISS Lisbon PORTUGAL
BEST DAY OF MY LIFE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND SHELL BRANDS INTERNATIONAL
Baar
EKO
New York
PARTICLE 3
Brooklyn
CORD WORLDWIDE
London
SWITZERLAND
USA
UNITED KINGDOM
SHELL BRANDS INTERNATIONAL Baar / EKO New York SWITZERLAND / USA
NEVER FOLLOW FEAT. PAUL POGBA
ADIDAS FOOTBALL / ADIDAS FOOTBALL - ACE17 BOOTS
IRIS London UNITED KINGDOM IRIS
London
UNITED KINGDOM IRIS London / RSA FILMS London UNITED KINGDOM
WORLDS APART
HEINEKEN / BEER
HEINEKEN UK London UNITED KINGDOM PUBLICIS LONDON
UNITED KINGDOM RSA FILMS London UNITED KINGDOM
Short List
D02 Interactive Video
PLAY THE GAME OR PLAY FOR REAL
IRISH DEFENCE FORCES / RECRUITMENT
ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND ROTHCO | ACCENTURE INTERACTIVE
Dublin
IRELAND
NINGYO
RENAULT / RENAULT SCÉNIC
THINK CATTLEYA Rome ITALY PUBLICIS ITALY
Milan
ITALY THINK CATTLEYA Rome ITALY
FAIL
NORWEGIAN RED CROSS / FIRST AID
TRY Oslo NORWAY TRY
Oslo
NORWAY TANGRYSTAN Oslo NORWAY
Short List
SNICKERS HUNGRY REMIX
MARS / CHOCOLATE BAR
BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP
Moscow
RUSSIA BBDO RUSSIA GROUP Moscow RUSSIA
BEST DAY OF MY LIFE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND SHELL BRANDS INTERNATIONAL
Baar
EKO
New York
PARTICLE 3
Brooklyn
CORD WORLDWIDE
London
SWITZERLAND
USA
UNITED KINGDOM
SHELL BRANDS INTERNATIONAL Baar / EKO New York SWITZERLAND / USA
UNSKIPABLE AD
BARCLAYS CORPORATE / BARCLAYS
THE MARTIN AGENCY London UNITED KINGDOM THE MARTIN AGENCY
London
UNITED KINGDOM 1STAVEMACHINE London / WAVE STUDIOS London UNITED KINGDOM
D03 Webisodes / Series
THE 8 MONTH WALK (Episode one)
SERESTO / FLEA AND TICK PROTECTION FOR PETS
CLM BBDO Boulogne-Billancourt FRANCE CLM BBDO
Boulogne-Billancourt
FRANCE BLISS Paris FRANCE