| Title | #SNOWDRAWINGS |
| Brand | SWISSCOM |
| Product/Service | - |
| Category |
A10. Corporate Image |
|
Entrant
|
HEIMAT Berlin, GERMANY
|
|
Idea Creation
|
HEIMAT Berlin, GERMANY
|
|
Production
|
UNIT9 London, UNITED KINGDOM
|
|
Production 2
|
WHO'S MCQUEEN PICTURE Zürich, SWITZERLAND
|
|
Additional Company
|
TORBEN, LUCIE UND DIE GELBE GEFAHR Berlin, GERMANY
|
Credits
| Guido Heffels |
HEIMAt, Berlin |
Chief Creative Officer |
| Arne Stach |
HEIMAT, Berlin |
Creative Director |
| Malte Bülskämper |
HEIMAT, Berlin |
Creative Director |
| Christine Ramm |
HEIMAT, Berlin |
Copywriter |
| Franziska-Maria Kaul |
HEIMAT, Berlin |
Copywriter |
The Campaign
Switzerland is a nation crazy about skiing. Their ski team is part of their national heritage and their big pride. So when the ski world cup came to Switzerland in 2017, we had to create something special. Something memorable. Something that united the whole nation to support their athletes. Therefore we have been looking for a solution which not only appeals to ski fans, but also reaches all other Swiss people. So we invented a completely new way of cheering, where everyone across the country can participate - no matter whether you are on site or not.
Creative Execution
The campaign attracted not only the attention of the ski fans, but the whole of Switzerland. As the population of Switzerland is only about 8 million people, the results are remarkable:
The campaign film has been viewed over 3 mio. times and in total over 31 mio. contacts were reached throughout the whole campaign. Every third Swiss saw the snow drawings. In addition, the Swisscom network's performance was demonstrated in an impressive and sustainable manner. A skiing World Cup in Switzerland is something very special for all Swiss and they were proud of their personal messages in the snow as well as the incredibly successful results of their athletes. Being part of such a unique work of art creates a very special connection with the Swisscom brand in people's minds.
The campaign attracted not only the attention of the ski fans, but the whole of Switzerland. As the population of Switzerland is only about 8 million people, the results are remarkable:
The campaign film has been viewed over 3 mio. times and in total over 31 mio. contacts were reached throughout the whole campaign. Every third Swiss saw the snow drawings. In addition, the Swisscom network's performance was demonstrated in an impressive and sustainable manner. A skiing World Cup in Switzerland is something very special for all Swiss and they were proud of their personal messages in the snow as well as the incredibly successful results of their athletes. Being part of such a unique work of art creates a very special connection with the Swisscom brand in people's minds.
Switzerland is a nation crazy about skiing. Their ski team is part of their national heritage and their big pride. So when the ski world cup came to Switzerland in 2017, we had to create something special. Something memorable. Something that united the whole nation to support their athletes. Therefore we have been looking for a solution which not only appeals to ski fans, but also reaches all other Swiss people. So we invented a completely new way of cheering, where everyone across the country can participate - no matter whether you are on site or not.
Insights, Strategy and the Idea
Switzerland is a nation crazy about skiing. Their ski team is part of their national heritage and their big pride. So when the ski world cup came to Switzerland in 2017, we had to create something special. Something memorable. Something that united the whole nation to support their athletes. Therefore we have been looking for a solution which not only appeals to ski fans, but also reaches all other Swiss people. So we invented a completely new way of cheering, where everyone across the country can participate - no matter whether you are on site or not.