Title Brand Product / Service Entrant Company Location Media Placement Location Award
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY VIZEUM DEUTSCHLAND Wiesbaden GERMANY
Short List
A05 Travel, Transport & Leisure
SWEDEN ON AIRBNB
VISITSWEDEN / VISITSWEDEN
FORSMAN & BODENFORS Gothenburg SWEDEN
Silver
A06 Media & Publications
THE TRUTH
DE STANDAARD / DE STANDAARD NEWSPAPER
MORTIERBRIGADE Brussels BELGIUM DE STANDAARD Brussels BELGIUM
Silver
A07 Financial Products & Services
SBERBANK NEIGHBORHOODS
SBERBANK / LOANS FOR SMALL BUSINESSES
SBERBANK OF RUSSIA Moscow RUSSIA DENTSU SMART Moscow RUSSIA
Short List
A12 Public Sector
VIOLENCE STOPPING OUTDOOR
HELSINKI POLICE / PUBLIC SERVICE / NATIONAL EMERGENCY NUMBER
TBWA\HELSINKI FINLAND
Bronze
A13 Charities & Non-profit
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE
Gold
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK OATH Copenhagen DENMARK
Short List
REALITY XMAS
DOCTORS OF THE WORLD / INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM UM MANCHESTER UNITED KINGDOM
Bronze
B03 Use of Audio Platforms
PLAY IT SAFE
VIRGIN RADIO / RADIO STATION
McCANN BUCHAREST ROMANIA UM BUCHAREST ROMANIA
Short List
B04 Use of Print
BLACK SPOTS
EIR / WIFI CALLING
ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND
Short List
B05 Use of Outdoor
VIOLENCE STOPPING OUTDOOR
HELSINKI POLICE / PUBLIC SERVICE / NATIONAL EMERGENCY NUMBER
TBWA\HELSINKI FINLAND
Bronze
SBERBANK NEIGHBORHOODS
SBERBANK / LOANS FOR SMALL BUSINESSES
SBERBANK OF RUSSIA Moscow RUSSIA DENTSU SMART Moscow RUSSIA
Silver
B06 Use of Ambient Media: Small Scale
MYSTERY BURGER
BURGER KING / MYSTERY BURGER
BUZZMAN Paris FRANCE MEC Paris FRANCE
Silver
ULTIMATE GIVING PLEASURE
BMW GROUP RUSSIA / BMW AUTOMOBILE
FCB MOSCOW RUSSIA CARAT Moscow RUSSIA
Bronze
B07 Use of Ambient Media: Large Scale
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE Paris FRANCE
Short List
#HONDANEXTDOOR
HONDA / CARS
SID LEE Paris FRANCE
Short List
B08 Use of Events
PROBABLY TEDX
CARLSBERG GROUP / BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
Bronze
NISSAN - THE TROPHY HIJACK
NISSAN / UEFA CHAMPIONS LEAGUE
NISSAN UNITED Paris FRANCE NISSAN UNITED Paris FRANCE
Short List
B09 Use of Stunts
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE Paris FRANCE
Short List
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY VIZEUM DEUTSCHLAND Wiesbaden GERMANY
Silver
EDEKA VIELFALT
EDEKA / VIELFALT KAMPAGNE
JUNG VON MATT Hamburg GERMANY
Gold
B10 Use of Digital Platforms
THE CAR2GO CAMEO
CAR2GO GROUP GMBH / CAR2GO CARSHARING
TBWA\GERMANY Düsseldorf GERMANY
Silver
THE TRUTH REVEALING BANNERS
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
AIR PARTNER OF McCANN Brussels BELGIUM
Short List
FAIL
NORWEGIAN RED CROSS / FIRST AID
TRY Oslo NORWAY T/A OPT Oslo NORWAY
Short List
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN MEC Stockholm SWEDEN
Silver
WHOPPER GATE
BURGER KING BELGIUM / BURGER KING BELGIUM
BUZZMAN Paris FRANCE
Short List
SEARCHING FOR SYRIA
GOOGLE / GOOGLE
R/GA LONDON UNITED KINGDOM
Short List
B11 Use of Mobile
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS MEC NETHERLANDS Amsterdam THE NETHERLANDS
Bronze
NETFLIX, REINVENT YOUR STORIES
NETFLIX / SERIES
MNSTR Paris FRANCE MEC Paris FRANCE
Short List
B12 Use of Social Platforms
#IWELCOME - LIVE
AMNESTY INTERNATIONAL / #IWELCOME
DDB & TRIBAL Warsaw POLAND
Short List
EVERT_45
KPN / TELCO
N=5 Amsterdam THE NETHERLANDS MAAK Amsterdam THE NETHERLANDS
Bronze
THE TANGO SQUAD
ADIDAS / ADIDAS FOOTBALL
WE ARE SOCIAL London UNITED KINGDOM
Bronze
FAIL
NORWEGIAN RED CROSS / FIRST AID
TRY Oslo NORWAY T/A OPT Oslo NORWAY
Bronze
INSECURITY ON DISPLAY
NORWEGIAN RED CROSS / KORS PÅ HALSEN
TRY Oslo NORWAY T/A OPT Oslo NORWAY
Short List
LIVE. FROM A DIFFERENT WORLD
VODAFONE / TELECOMMUNICATIONS
McCANN BUCHAREST ROMANIA MEC ROMANIA ROMANIA
Short List
B13 Use of Technology
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM / ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM MEC BELGIUM Brussels BELGIUM
Short List
PEARL
BELGIAN ASSOCIATION OF MARKETING / MIXX AWARDS
DDB BRUSSELS BELGIUM
Short List
C03 Data Driven Targeting
SBERBANK NEIGHBORHOODS
SBERBANK / LOANS FOR SMALL BUSINESSES
SBERBANK OF RUSSIA Moscow RUSSIA DENTSU SMART Moscow RUSSIA
Bronze
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN MEC Stockholm SWEDEN
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
THE CAR2GO CAMEO
CAR2GO GROUP GMBH / CAR2GO CARSHARING
TBWA\GERMANY Düsseldorf GERMANY
Short List
PROBABLY TEDX
CARLSBERG GROUP / BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
Short List
D02 Use of Co-Creation & User Generated Content
LIBÉ DES RÉFUGIÉS
LIBÉRATION / LIBÉRATION NEWSPAPERS
FF PARIS FRANCE FF PARIS FRANCE
Short List
D03 Use of Branded Content created for Digital or Social Media
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE
Short List
EVERT_45
KPN / TELCO
N=5 Amsterdam THE NETHERLANDS MAAK Amsterdam THE NETHERLANDS
Short List
LIVE. FROM A DIFFERENT WORLD
VODAFONE / TELECOMMUNICATIONS
McCANN BUCHAREST ROMANIA MEC ROMANIA ROMANIA
Short List
E01 Use of Integrated Media
THE TRUTH
DE STANDAARD / DE STANDAARD NEWSPAPER
MORTIERBRIGADE Brussels BELGIUM DE STANDAARD Brussels BELGIUM
Bronze
BATMAN BARGES IN
WARNER BROS. / MEDIA AND ENTERTAINMENT
PHD London UNITED KINGDOM PHD London UNITED KINGDOM
Short List
2H04
SNCF / TGV
BUZZMAN Paris FRANCE
Silver
F01 Excellence in Media Insights & Strategy
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE
Gold
INSECURITY ON DISPLAY
NORWEGIAN RED CROSS / KORS PÅ HALSEN
TRY Oslo NORWAY T/A OPT Oslo NORWAY
Short List
F03 Excellence in Media Execution
SWEDEN ON AIRBNB
VISITSWEDEN / VISITSWEDEN
FORSMAN & BODENFORS Gothenburg SWEDEN
Grand Prix