Title Brand Product / Service Entrant Company Location Idea Creation Company Location Media Placement Location Award
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH
BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY VIZEUM DEUTSCHLAND
Wiesbaden
GERMANY
Short List
A05 Travel, Transport & Leisure
SWEDEN ON AIRBNB
VISITSWEDEN
VISITSWEDEN
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
Silver
A06 Media & Publications
THE TRUTH
DE STANDAARD
DE STANDAARD NEWSPAPER
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM DE STANDAARD
Brussels
BELGIUM
Silver
A07 Financial Products & Services
SBERBANK NEIGHBORHOODS
SBERBANK
LOANS FOR SMALL BUSINESSES
SBERBANK OF RUSSIA Moscow RUSSIA GOOD
Moscow
RUSSIA DENTSU SMART
Moscow
SEGMENTO
Moscow
RUSSIA
Short List
A12 Public Sector
VIOLENCE STOPPING OUTDOOR
HELSINKI POLICE
PUBLIC SERVICE / NATIONAL EMERGENCY NUMBER
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
Bronze
A13 Charities & Non-profit
REALITY XMAS
DOCTORS OF THE WORLD
INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM UM MANCHESTER
UNITED KINGDOM
Bronze
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE
Gold
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN
SUN SAFETY
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK OATH
Copenhagen
DENMARK
Short List
B03 Use of Audio Platforms
PLAY IT SAFE
VIRGIN RADIO
RADIO STATION
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA UM BUCHAREST
ROMANIA
Short List
B04 Use of Print
BLACK SPOTS
EIR
WIFI CALLING
ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND ROTHCO | ACCENTURE INTERACTIVE
Dublin
IRELAND ROTHCO | ACCENTURE INTERACTIVE
Dublin
IRELAND
Short List
B05 Use of Outdoor
VIOLENCE STOPPING OUTDOOR
HELSINKI POLICE
PUBLIC SERVICE / NATIONAL EMERGENCY NUMBER
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
Bronze
SBERBANK NEIGHBORHOODS
SBERBANK
LOANS FOR SMALL BUSINESSES
SBERBANK OF RUSSIA Moscow RUSSIA GOOD
Moscow
RUSSIA DENTSU SMART
Moscow
SEGMENTO
Moscow
RUSSIA
Silver
B06 Use of Ambient Media: Small Scale
ULTIMATE GIVING PLEASURE
BMW GROUP RUSSIA
BMW AUTOMOBILE
FCB MOSCOW RUSSIA FCB MOSCOW
RUSSIA CARAT
Moscow
RUSSIA
Bronze
MYSTERY BURGER
BURGER KING
MYSTERY BURGER
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE MEC
Paris
FRANCE
Silver
B07 Use of Ambient Media: Large Scale
#HONDANEXTDOOR
HONDA
CARS
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
Short List
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY
PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
FRANCE
GERMANY
SERVICEPLAN FRANCE
Paris
FRANCE
Short List
B08 Use of Events
NISSAN - THE TROPHY HIJACK
NISSAN
UEFA CHAMPIONS LEAGUE
NISSAN UNITED Paris FRANCE NISSAN UNITED
Paris
FRANCE NISSAN UNITED
Paris
FRANCE
Short List
PROBABLY TEDX
CARLSBERG GROUP
BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM
Bronze
B09 Use of Stunts
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY
PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
FRANCE
GERMANY
SERVICEPLAN FRANCE
Paris
FRANCE
Short List
EDEKA VIELFALT
EDEKA
VIELFALT KAMPAGNE
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
Gold
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH
BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY VIZEUM DEUTSCHLAND
Wiesbaden
GERMANY
Silver
B10 Use of Digital Platforms
FAIL
NORWEGIAN RED CROSS
FIRST AID
TRY Oslo NORWAY TRY
Oslo
NORWAY T/A OPT
Oslo
NORWAY
Short List
THE CAR2GO CAMEO
CAR2GO GROUP GMBH
CAR2GO CARSHARING
TBWA\GERMANY Düsseldorf GERMANY TBWA\GERMANY
Düsseldorf
GERMANY
Silver
SEARCHING FOR SYRIA
GOOGLE
GOOGLE
R/GA LONDON UNITED KINGDOM R/GA LONDON
UNITED KINGDOM
Short List
WHOPPER GATE
BURGER KING BELGIUM
BURGER KING BELGIUM
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Short List
RETAIL THERAPY
IKEA
FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN MEC
Stockholm
SWEDEN
Silver
THE TRUTH REVEALING BANNERS
AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL
AIR PARTNER OF McCANN Brussels BELGIUM AIR PARTNER OF McCANN
Brussels
BELGIUM
Short List
B11 Use of Mobile
NETFLIX, REINVENT YOUR STORIES
NETFLIX
SERIES
MNSTR Paris FRANCE MNSTR
Paris
FRANCE MEC
Paris
FRANCE
Short List
GET THE FLOW
VODAFONE
VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS MEC NETHERLANDS
Amsterdam
THE NETHERLANDS
Bronze
B12 Use of Social Platforms
THE TANGO SQUAD
ADIDAS
ADIDAS FOOTBALL
WE ARE SOCIAL London UNITED KINGDOM WE ARE SOCIAL
London
UNITED KINGDOM
Bronze
FAIL
NORWEGIAN RED CROSS
FIRST AID
TRY Oslo NORWAY TRY
Oslo
NORWAY T/A OPT
Oslo
NORWAY
Bronze
INSECURITY ON DISPLAY
NORWEGIAN RED CROSS
KORS PÅ HALSEN
TRY Oslo NORWAY TRY
Oslo
NORWAY T/A OPT
Oslo
NORWAY
Short List
EVERT_45
KPN
TELCO
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS MAAK
Amsterdam
MINDSHARE
Amsterdam
HILL+KNOWLTON STRATEGIES AMSTERDAM
Amsterdam
DIGINED
Amsterdam
THE NETHERLANDS
Bronze
LIVE. FROM A DIFFERENT WORLD
VODAFONE
TELECOMMUNICATIONS
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA MEC ROMANIA
ROMANIA
Short List
#IWELCOME - LIVE
AMNESTY INTERNATIONAL
#IWELCOME
DDB & TRIBAL Warsaw POLAND DDB & TRIBAL
Warsaw
POLAND
Short List
B13 Use of Technology
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM
ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM MEC BELGIUM
Brussels
BELGIUM
Short List
PEARL
BELGIAN ASSOCIATION OF MARKETING
MIXX AWARDS
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
Short List
C03 Data Driven Targeting
SBERBANK NEIGHBORHOODS
SBERBANK
LOANS FOR SMALL BUSINESSES
SBERBANK OF RUSSIA Moscow RUSSIA GOOD
Moscow
RUSSIA DENTSU SMART
Moscow
SEGMENTO
Moscow
RUSSIA
Bronze
RETAIL THERAPY
IKEA
FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN MEC
Stockholm
SWEDEN
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
THE CAR2GO CAMEO
CAR2GO GROUP GMBH
CAR2GO CARSHARING
TBWA\GERMANY Düsseldorf GERMANY TBWA\GERMANY
Düsseldorf
GERMANY
Short List
PROBABLY TEDX
CARLSBERG GROUP
BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM
Short List
D02 Use of Co-Creation & User Generated Content
LIBÉ DES RÉFUGIÉS
LIBÉRATION
LIBÉRATION NEWSPAPERS
FF PARIS FRANCE FF PARIS
FRANCE FF PARIS
FRANCE
Short List
D03 Use of Branded Content created for Digital or Social Media
EVERT_45
KPN
TELCO
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS MAAK
Amsterdam
MINDSHARE
Amsterdam
HILL+KNOWLTON STRATEGIES AMSTERDAM
Amsterdam
DIGINED
Amsterdam
THE NETHERLANDS
Short List
LIVE. FROM A DIFFERENT WORLD
VODAFONE
TELECOMMUNICATIONS
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA MEC ROMANIA
ROMANIA
Short List
A WORLD WITH NO HEROES
UBISOFT
GHOST RECON WILDLANDS
DDB PARIS FRANCE DDB PARIS
Paris
UBISOFT
FRANCE
Short List
E01 Use of Integrated Media
BATMAN BARGES IN
WARNER BROS.
MEDIA AND ENTERTAINMENT
PHD London UNITED KINGDOM PHD
London
DRUM
London
CHANNEL 4
London
UNITED KINGDOM PHD
London
METRO
London
TIME OUT
London
CLEAR CHANNEL INTERNATIONAL
London
UNITED KINGDOM
Short List
THE TRUTH
DE STANDAARD
DE STANDAARD NEWSPAPER
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM DE STANDAARD
Brussels
BELGIUM
Bronze
2H04
SNCF
TGV
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Silver
F01 Excellence in Media Insights & Strategy
INSECURITY ON DISPLAY
NORWEGIAN RED CROSS
KORS PÅ HALSEN
TRY Oslo NORWAY TRY
Oslo
NORWAY T/A OPT
Oslo
NORWAY
Short List
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE
Gold
F03 Excellence in Media Execution
SWEDEN ON AIRBNB
VISITSWEDEN
VISITSWEDEN
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
Grand Prix