Title Brand Product / Service Entrant Company Location Idea Creation Company Location Production Company Location Award
A01 Activation by Location
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
4MATIC ADAPTIVE BOOK
MERCEDES-BENZ / 4MATIC
GRUPPO RONCAGLIA Rome ITALY GRUPPO RONCAGLIA
Rome
ITALY
PAY-AS-YOU-FLY DRONE INSURANCE
FLOCK / FLOCK
R/GA LONDON UNITED KINGDOM R/GA LONDON
London
FLOCK
UNITED KINGDOM
OFFICIAL GORILLAZ APP
GORILLAZ / HUMANZ (5TH ALBUM BY GORILLAZ)
B-REEL London UNITED KINGDOM B-REEL
London
UNITED KINGDOM B-REEL London UNITED KINGDOM
Grand Prix
KLM CARE TAG
KLM ROYAL DUTCH AIRLINES / KLM CARE TAG
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS CZAR Amsterdam / FROLIC STUDIO Amsterdam THE NETHERLANDS
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA FRIENDS Moscow RUSSIA
Silver
REACHNOW
BMW GROUP MOBILITY SERVICES / REACHNOW
INTERONE Hamburg GERMANY INTERONE
München
GERMANY INTERONE München GERMANY
THE DIGITAL IRON CURTAIN
O2 SLOVAKIA / O2 IMAGE CAMPAIGN
TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC TRIAD ADVERTISING
Bratislava
SLOVAK REPUBLIC TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC
A02 Activation by Proximity
BRINGING PAYMENT CAPABILITIES TO WEARABLES
DIGISEQ / DIGISEQ
R/GA LONDON UNITED KINGDOM R/GA LONDON
Ickenham
DIGISEQ
UNITED KINGDOM
A03 Augmented Mobile Experience
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE TBWA\PARIS
TBWA\DAN PARIS
FRANCE
Silver
TASTEFACE
MARMITE, UNILEVER / MARMITE? // SPREAD?
ANALOGFOLK London UNITED KINGDOM ANALOGFOLK
London
UNITED KINGDOM
ROBOTIC CAMERAS CAPTURE FAN EMOTIONS AT LIVE EVENTS
SNAPTIVITY / SNAPTIVITY
R/GA LONDON UNITED KINGDOM R/GA LONDON
London
SNAPTIVITY
UNITED KINGDOM
DEMOCRARTISATION. THE LARGEST VIRTUAL ART EXHIBITION OF ALL TIME
MUSEUM OF CONTEMPORARY ART BELGRADE / MUSEUM OF CONTEMPORARY ART BELGRADE
McCANN BELGRADE SERBIA McCANN BELGRADE
SERBIA
EXHIBITION STOCKHOLM
ADOBE / ADOBE
SPOTLIGHT PR Stockholm SWEDEN SPOTLIGHT PR
Stockholm
ACCOMPLICE
Stockholm
SWEDEN ACCOMPLICE Stockholm SWEDEN
ARTSCIENCE MUSEUM: INTO THE WILD
GOOGLE ZOO SINGAPORE / AR EXPERIENCE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
GOOGLE ASIA PACIFIC
Singapore
LENOVO
Singapore
MARINA BAY SANDS
Singapore
WWF SINGAPORE
THE NETHERLANDS
SINGAPORE
MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
DESPERADOS AUGMENTED EDITION
DESPERADOS / BEER / DESPERADOS AUGMENTED EDITION
MNSTR Paris FRANCE MNSTR
Paris
FRANCE MNSTR Paris FRANCE
IKEA PLACE
IKEA / IKEA PLACE
NORGRAM Copenhagen DENMARK NORGRAM
Copenhagen
SPACE10
Copenhagen
DENMARK NORGRAM Copenhagen / SPACE10 Copenhagen DENMARK
Bronze
RABO PINPIN
RABOBANK / FINANCIAL EDUCATION
&SAMHOUD MEDIA Amsterdam THE NETHERLANDS &SAMHOUD MEDIA
Amsterdam
RANJ SERIOUS GAMES
Rotterdam
THE NETHERLANDS RANJ SERIOUS GAMES Rotterdam THE NETHERLANDS
A04 Virtual Reality Experience
THE WORLD THROUGH DIFFERENT EYES
DEUTSCHE SYNÄSTHESIE-GESELLSCHAFT E. V. / APP
DENKWERK Cologne GERMANY DENKWERK
Cologne
GERMANY DENKWERK Cologne GERMANY
DESPERADOS AUGMENTED EDITION
DESPERADOS / BEER / DESPERADOS AUGMENTED EDITION
MNSTR Paris FRANCE MNSTR
Paris
FRANCE MNSTR Paris FRANCE
KLM FLIGHT UPGRADER
KLM ROYAL DUTCH AIRLINES / KLM FLIGHT UPGRADER
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS VR GORILLA Amsterdam THE NETHERLANDS
A05 360° Videos
FROM THE PILOT
FIAT / AUTOMOTIVE
PEOPLE INITIATIVE Istanbul TURKEY PEOPLE INITIATIVE
Istanbul
TURKEY
HAMLET360
JÓZSEF KATONA THEATRE / A UNIQUE PERFORMANCE ON THE NIGHT OF THE THEATRES
REPUBLIC GROUP Budapest HUNGARY REPUBLIC GROUP
Budapest
HUNGARY REPUBLIC GROUP Budapest HUNGARY
IN THE HEART OF THE BATTLE 360°
UBISOFT / FOR HONOR
DDB PARIS FRANCE DDB PARIS
Paris
UBISOFT
FRANCE UNIT IMAGE Paris / SCHMOOZE Paris FRANCE
A06 Networked / Connected Mobile Technology
BRINGING PAYMENT CAPABILITIES TO WEARABLES
DIGISEQ / DIGISEQ
R/GA LONDON UNITED KINGDOM R/GA LONDON
Ickenham
DIGISEQ
UNITED KINGDOM
A07 Connected Devices
RIMOWA ELECTRONIC TAG
RIMOWA / RIMOWA ELECTRONIC TAG
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
RIMOWA ELECTRONIC TAG
Hamburg
GERMANY
A08 Wearable Technology
BRINGING PAYMENT CAPABILITIES TO WEARABLES
DIGISEQ / DIGISEQ
R/GA LONDON UNITED KINGDOM R/GA LONDON
Ickenham
DIGISEQ
UNITED KINGDOM
A09 Data / Insight
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
4MATIC ADAPTIVE BOOK
MERCEDES-BENZ / 4MATIC
GRUPPO RONCAGLIA Rome ITALY GRUPPO RONCAGLIA
Rome
ITALY
Bronze
PAY-AS-YOU-FLY DRONE INSURANCE
FLOCK / FLOCK
R/GA LONDON UNITED KINGDOM R/GA LONDON
London
FLOCK
UNITED KINGDOM
THE SOUNDBOOK APP
NORDSÜD PUBLISHING HOUSE / APP
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
A10 Innovative Technology
RIMOWA ELECTRONIC TAG
RIMOWA / RIMOWA ELECTRONIC TAG
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
RIMOWA ELECTRONIC TAG
Hamburg
GERMANY
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE TBWA\PARIS
TBWA\DAN PARIS
FRANCE
Short List
BRINGING PAYMENT CAPABILITIES TO WEARABLES
DIGISEQ / DIGISEQ
R/GA LONDON UNITED KINGDOM R/GA LONDON
Ickenham
DIGISEQ
UNITED KINGDOM
ROBOTIC CAMERAS CAPTURE FAN EMOTIONS AT LIVE EVENTS
SNAPTIVITY / SNAPTIVITY
R/GA LONDON UNITED KINGDOM R/GA LONDON
London
SNAPTIVITY
UNITED KINGDOM
THE DR. OETKER BAKING APP
DR. AUGUST OETKER NAHRUNGSMITTEL KG / THE DR. OETKER BAKING APP
BBDO DÜSSELDORF GERMANY BBDO DÜSSELDORF
GERMANY CRAFTWORK Düsseldorf GERMANY
THE SOUNDBOOK APP
NORDSÜD PUBLISHING HOUSE / APP
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
ARTSCIENCE MUSEUM: INTO THE WILD
GOOGLE ZOO SINGAPORE / AR EXPERIENCE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
GOOGLE ASIA PACIFIC
Singapore
LENOVO
Singapore
MARINA BAY SANDS
Singapore
WWF SINGAPORE
THE NETHERLANDS
SINGAPORE
MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
B01 Mobile Websites
WE’RE MOVING WHATSAPP
ABN AMRO / MORTGAGE
CODE D'AZUR Amsterdam THE NETHERLANDS CODE D'AZUR
Amsterdam
THE NETHERLANDS
SEARCHING FOR SYRIA
GOOGLE / GOOGLE
R/GA LONDON UNITED KINGDOM R/GA LONDON
UNITED KINGDOM
PLAYING WITH FIRE
IF INSURANCE / IF INSURANCE
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
Short List
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA FRIENDS Moscow RUSSIA
Short List
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE DDB PARIS
Paris
UBISOFT
FRANCE MAKE ME PULSE Paris FRANCE
1 MB CAMPAIGN
SKYLINK / HIGH SPEED INTERNET ACCESS FOR REMOTE AREAS
MARVELOUS Moscow RUSSIA MARVELOUS
Moscow
RUSSIA MARVELOUS Moscow RUSSIA
Bronze
SAFEST ROUTE
GROUPAMA / GROUPAMA
GROUPAMA Paris FRANCE MARCEL
Paris
FRANCE PRODIGIOUS Paris FRANCE
Short List
THE DIGITAL IRON CURTAIN
O2 SLOVAKIA / O2 IMAGE CAMPAIGN
TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC TRIAD ADVERTISING
Bratislava
SLOVAK REPUBLIC TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC
THE HISTORY OF THE MAUSOLEUM OF AUGUSTUS
FONDAZIONE TIM / THE RESTORATION PROJECT OF THE MAUSOLEUM OF AUGUSTUS
HAVAS MILAN ITALY HAVAS MILAN
ITALY UPRISING Milan ITALY
C01 Mobile Apps
STORY STUDIO
SAINSBURY'S / SAINSBURY'S
ANALOGFOLK London UNITED KINGDOM ANALOGFOLK
London
UNITED KINGDOM
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE TBWA\PARIS
TBWA\DAN PARIS
FRANCE
Gold
MOUTHFULNESS
DOLLY DIMPLE`S / PIZZA RESTURANT
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY