Title Brand Product / Service Entrant Company Country Production Company Country Award
A01 Activation by Location
OFFICIAL GORILLAZ APP
GORILLAZ / HUMANZ (5TH ALBUM BY GORILLAZ)
B-REEL London UNITED KINGDOM B-REEL London UNITED KINGDOM
Grand Prix
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA FRIENDS Moscow RUSSIA
Silver
A03 Augmented Mobile Experience
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE
Silver
IKEA PLACE
IKEA / IKEA PLACE
NORGRAM Copenhagen DENMARK NORGRAM Copenhagen / SPACE10 Copenhagen DENMARK
Bronze
A09 Data / Insight
4MATIC ADAPTIVE BOOK
MERCEDES-BENZ / 4MATIC
GRUPPO RONCAGLIA Rome ITALY
Bronze
A10 Innovative Technology
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE
Short List
B01 Mobile Websites
PLAYING WITH FIRE
IF INSURANCE / IF INSURANCE
ANORAK Oslo NORWAY
Short List
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA FRIENDS Moscow RUSSIA
Short List
1 MB CAMPAIGN
SKYLINK / HIGH SPEED INTERNET ACCESS FOR REMOTE AREAS
MARVELOUS Moscow RUSSIA MARVELOUS Moscow RUSSIA
Bronze
SAFEST ROUTE
GROUPAMA / GROUPAMA
GROUPAMA Paris FRANCE PRODIGIOUS Paris FRANCE
Short List
C01 Mobile Apps
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE
Gold
THE SOUNDBOOK APP
NORDSÜD PUBLISHING HOUSE / APP
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Bronze
IKEA PLACE
IKEA / IKEA PLACE
NORGRAM Copenhagen DENMARK NORGRAM Copenhagen / SPACE10 Copenhagen DENMARK
Short List
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS WEFILM Amsterdam / ROBOT KITTEN Hilversum THE NETHERLANDS
Short List
D01 Social for Mobile
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE FRANCINE FRAMBOISE Paris / GUM Paris FRANCE
Silver
#MYNEOLABEL
ADIDAS / ADIDAS NEO
IRIS London UNITED KINGDOM SKUNK LONDON / FRAMESTORE London UNITED KINGDOM
Gold
E01 Mobile Games
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA FRIENDS Moscow RUSSIA
Short List
G01 Integrated Mobile Campaigns
OFFICIAL GORILLAZ APP
GORILLAZ / HUMANZ (5TH ALBUM BY GORILLAZ)
B-REEL London UNITED KINGDOM B-REEL London UNITED KINGDOM
Short List
A PHONE CALL TO HAMAR
NORSK TIPPING / NORSK TIPPING
PER HøJ Oslo NORWAY PER HøJ Oslo / ANIMASJONS DEPARTEMENTET Oslo NORWAY
Short List
G03 Messaging Campaign
CARTEL COM
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE STUDIO 5 Paris FRANCE
Short List