Title Brand Product / Service Entrant Company Location Production Location Award
A01 Activation by Location
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY
REACHNOW
BMW GROUP MOBILITY SERVICES / REACHNOW
INTERONE Hamburg GERMANY INTERONE München GERMANY
THE DIGITAL IRON CURTAIN
O2 SLOVAKIA / O2 IMAGE CAMPAIGN
TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC
KLM CARE TAG
KLM ROYAL DUTCH AIRLINES / KLM CARE TAG
DDB & TRIBAL AMSTERDAM THE NETHERLANDS CZAR Amsterdam / FROLIC STUDIO Amsterdam THE NETHERLANDS
A03 Augmented Mobile Experience
TASTEFACE
MARMITE, UNILEVER / MARMITE? // SPREAD?
ANALOGFOLK London UNITED KINGDOM
RABO PINPIN
RABOBANK / FINANCIAL EDUCATION
&SAMHOUD MEDIA Amsterdam THE NETHERLANDS RANJ SERIOUS GAMES Rotterdam THE NETHERLANDS
ARTSCIENCE MUSEUM: INTO THE WILD
GOOGLE ZOO SINGAPORE / AR EXPERIENCE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
A04 Virtual Reality Experience
THE WORLD THROUGH DIFFERENT EYES
DEUTSCHE SYNÄSTHESIE-GESELLSCHAFT E. V. / APP
DENKWERK Cologne GERMANY DENKWERK Cologne GERMANY
KLM FLIGHT UPGRADER
KLM ROYAL DUTCH AIRLINES / KLM FLIGHT UPGRADER
DDB & TRIBAL AMSTERDAM THE NETHERLANDS VR GORILLA Amsterdam THE NETHERLANDS
A05 360° Videos
FROM THE PILOT
FIAT / AUTOMOTIVE
PEOPLE INITIATIVE Istanbul TURKEY
IN THE HEART OF THE BATTLE 360°
UBISOFT / FOR HONOR
DDB PARIS FRANCE UNIT IMAGE Paris / SCHMOOZE Paris FRANCE
A07 Connected Devices
RIMOWA ELECTRONIC TAG
RIMOWA / RIMOWA ELECTRONIC TAG
PHILIPP UND KEUNTJE Hamburg GERMANY
A09 Data / Insight
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY
A10 Innovative Technology
RIMOWA ELECTRONIC TAG
RIMOWA / RIMOWA ELECTRONIC TAG
PHILIPP UND KEUNTJE Hamburg GERMANY
THE DR. OETKER BAKING APP
DR. AUGUST OETKER NAHRUNGSMITTEL KG / THE DR. OETKER BAKING APP
BBDO DÜSSELDORF GERMANY CRAFTWORK Düsseldorf GERMANY
ARTSCIENCE MUSEUM: INTO THE WILD
GOOGLE ZOO SINGAPORE / AR EXPERIENCE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
B01 Mobile Websites
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE MAKE ME PULSE Paris FRANCE
THE HISTORY OF THE MAUSOLEUM OF AUGUSTUS
FONDAZIONE TIM / THE RESTORATION PROJECT OF THE MAUSOLEUM OF AUGUSTUS
HAVAS MILAN ITALY UPRISING Milan ITALY
THE DIGITAL IRON CURTAIN
O2 SLOVAKIA / O2 IMAGE CAMPAIGN
TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC
C01 Mobile Apps
STORY STUDIO
SAINSBURY'S / SAINSBURY'S
ANALOGFOLK London UNITED KINGDOM
THE DR. OETKER BAKING APP
DR. AUGUST OETKER NAHRUNGSMITTEL KG / THE DR. OETKER BAKING APP
BBDO DÜSSELDORF GERMANY CRAFTWORK Düsseldorf GERMANY
REACHNOW
BMW GROUP MOBILITY SERVICES / REACHNOW
INTERONE Hamburg GERMANY INTERONE München GERMANY
DYTECTIVE
SAMSUNG / DYTECTIVE FOR SAMSUNG
CHEIL WORLDWIDE Madrid SPAIN CHEIL WORLDWIDE Madrid SPAIN
RIJKS SNAPGUIDE
RIJKSMUSEUM / RIJKS SNAPGUIDE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam THE NETHERLANDS
IN-TRAFFIC REPLY
SAMSUNG BENELUX / MOBILE
CHEIL WORLDWIDE Amsterdam THE NETHERLANDS CHEIL WORLDWIDE Amsterdam THE NETHERLANDS
D01 Social for Mobile
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM Brussels BELGIUM
SHITFACED SPEEDDATE
THE DANISH CANCER SOCIETY / TRYGFONDEN / RESPONSIBLE DRINKING
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK GOBSMACK PRODUCTIONS Copenhagen DENMARK
FOODIE
INTERNATIONAL SOCIETY FOR HUMAN RIGHTS (IGFM) / CHARITY/NGO
LUKAS LINDEMANN ROSINSKI Hamburg GERMANY NHB Hamburg GERMANY
INSECURITY ON DISPLAY
NORWEGIAN RED CROSS / KORS PÅ HALSEN
TRY Oslo NORWAY TRY Oslo NORWAY
LIKESHOW
TICKETLAND / TICKETLAND.RU MOBILE APP
VOSKHOD Ekaterinburg RUSSIA DONE CREATIVE Ekaterinburg RUSSIA
SBERBANK RUSSIA DAY
SBERBANK / SOCIAL CAMPAIGN / IMAGE-BUILDING CAMPAIGN
SBERBANK OF RUSSIA Moscow RUSSIA GOOD Moscow / RED PEPPER FILM Moscow RUSSIA
LET´S TALK
CLOETTA / LÄKEROL
KING Stockholm SWEDEN B-REEL Stockholm SWEDEN
IN-TRAFFIC REPLY
SAMSUNG BENELUX / MOBILE
CHEIL WORLDWIDE Amsterdam THE NETHERLANDS CHEIL WORLDWIDE Amsterdam THE NETHERLANDS
RIJKS SNAPGUIDE
RIJKSMUSEUM / RIJKS SNAPGUIDE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam THE NETHERLANDS
THE TANGO SQUAD
ADIDAS / ADIDAS FOOTBALL
WE ARE SOCIAL London UNITED KINGDOM WE ARE SOCIAL London UNITED KINGDOM
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY UNIT9 London / WHO'S MCQUEEN PICTURE Zürich UNITED KINGDOM / SWITZERLAND
E01 Mobile Games
ROAD BANDS
HOTEL F1 / HOTEL F1
HAVAS Paris FRANCE HAVAS PRODUCTIONS Paris / XXII Paris FRANCE
F01 Mobile Advertising
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY
BMW X3 CANVAS VISUALISER
BMW AG / BMW X3
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
G01 Integrated Mobile Campaigns
LAND OF EMOJIS
SAMSUNG / SAMSUNG GALAXY
CHEIL WORLDWIDE Frankfurt GERMANY
CHROMA
MUSÉE DE L'HOMME / NOUS ET LES AUTRES
MUSEE DE L'HOMME Paris FRANCE
BMW M “WHERE TOO MUCH IS JUST RIGHT.”
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg / BIGFISH FILMPRODUKTION Berlin GERMANY
THE FIRST DUAL TRAILER
AMSTEL BEER (HEINEKEN GROUP) / AMSTEL BEER
PUBLIPS SERVICEPLAN Valencia SPAIN PUBLIPS SERVICEPLAN Valencia SPAIN
LET´S TALK
CLOETTA / LÄKEROL
KING Stockholm SWEDEN B-REEL Stockholm SWEDEN
G03 Messaging Campaign
RESEARCH BUDDIES
EURAXESS - RESEARCHERS IN MOTION / SCIENCE4REFUGEES
INTERONE München GERMANY
DEBT COLLECTOR FOR HIRE - AN INNOVATIVE ONLINE CAMPAIGN FOR THE INNOVATIVE FEATU
DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. / KWITT
JUNG VON MATT Hamburg GERMANY MARKENFILM Berlin / CHIMNEY DEUTSCHLAND Berlin GERMANY
THE DIGITAL IRON CURTAIN
O2 SLOVAKIA / O2 IMAGE CAMPAIGN
TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC
AMNESTY- SNOWDEN OUT OF OFFICE
AMNESTY / NON-PROFIT ORGANISATION
GARBERGS Stockholm SWEDEN GARBERGS Stockholm SWEDEN
IN-TRAFFIC REPLY
SAMSUNG BENELUX / MOBILE
CHEIL WORLDWIDE Amsterdam THE NETHERLANDS CHEIL WORLDWIDE Amsterdam THE NETHERLANDS
THE TANGO SQUAD
ADIDAS / ADIDAS FOOTBALL
WE ARE SOCIAL London UNITED KINGDOM WE ARE SOCIAL London UNITED KINGDOM