RIMOWA ELECTRONIC TAG

TitleRIMOWA ELECTRONIC TAG
BrandRIMOWA
Product/ServiceRIMOWA ELECTRONIC TAG
Category A10. Innovative Technology
Entrant PHILIPP UND KEUNTJE Hamburg, GERMANY
Idea Creation PHILIPP UND KEUNTJE Hamburg, GERMANY
Idea Creation 2 RIMOWA ELECTRONIC TAG Hamburg, GERMANY
Credits
Name Company Position
RIMOWA - Chief Creative Officer
RIMOWA - Creative Director

The Campaign

The task was to develop a digital user-centred concept that emphasises the innovative character of the quality brand RIMOWA while meeting the luggage manufacturer’s high standards. We aimed at continuing to position RIMOWA as the pioneer of comfortable travel in the future. To achieve that we used RIMOWA technology and created assets to enhance the travel experience.

Creative Execution

RIMOWA ELECTRONIC TAG replaces the conventional paper tag with a digital data module that is integrated into the suitcase. A dedicated smartphone app communicates with the suitcase and allows you to add your personal data. The luggage’s data can then be sent to the airline, which in turn sends a digital tag to the suitcase. This allows you to check in your luggage from wherever you are, saving invaluable time at the check-in counter. RIMOWA ELECTRONIC TAG has already successfully implemented worldwide by Lufthansa, EVA Air, United Airlines, Thomas Cook and SWISS. It has been requested by over 30 other airlines.

The sale of suitcases with an integrated RIMOWA ELECTRONIC TAG module significantly contributes to RIMOWA’s sales. In just a few months the official launch partner Lufthansa has been followed by more airline partners such as EVA Air, United, Condor, Thomas Cook and SWISS. More than 30 other airlines are now in negotiations with RIMOWA. This is the first fully digital check-in solution for luggage, making it a game-changer for the whole air travel industry. The hardware manufacturer becomes a pioneer in the digital age by creating a unique software solution that allows its costumers to have more of their most precious resource: time.

Suitcases equipped with the RIMOWA ELECTRONIC TAG are primarily intended for international frequent-travellers. The target group is characterised by their high brand affinity, their high demand for quality and functionality as well as an appreciation of good design. The majority of RIMOWA customers belong to the high achiever milieu, followed by people in the escapist category. In the long term, the RIMOWA ELECTRONIC TAG is designed for all passengers, as airlines and airports can become fully digitised as a result of the system, thus saving on personnel and processing costs.