BRINGING PAYMENT CAPABILITIES TO WEARABLES

ClientDIGISEQ
Category A08. Wearable Technology
TitleBRINGING PAYMENT CAPABILITIES TO WEARABLES
Product/ServiceDIGISEQ
Entrant R/GA LONDON, UNITED KINGDOM
Idea Creation R/GA LONDON, UNITED KINGDOM
Idea Creation 2 DIGISEQ Ickenham, UNITED KINGDOM
Credits
Name Company Position
Robert James Powell R/GA London Design Director
Robert Northam R/GA London Creative Director, Visual Design
Amelia Cope R/GA London Senior Producer
Jessica Ryde R/GA London Senior Consultant
Bradie Tippetts R/GA London Senior Copywriter
James Temple R/GA London EVP Chief Creative Officer EMEA
Nicolas Olivieri R/GA Ventures Senior Director of Programs R/GA Ventures
Matt Webb R/GA London Managing Director IoT UK Accelerator
Lisa Ritchie R/GA Ventures Program Director R/GA Ventures
Chloe Cronyn R/GA London Content Producer
Matt Deeming R/GA London Video Editor

The Campaign

Digiseq opens up a new world of possibility, turning any object into a payment device in an instant via the Digiseq app. Just sync your bank details, pair with the app and pay with a tap. We’re the only company in the world that can offer this level of flexibility. Our tiny chip can be securely added to any object, such as a watch, bracelet or bag, ensuring transactions are yours and objects are authentic. Digiseq is the most secure, smartest and fastest way to bring contactless capabilities to the things we know, own and love.

Creative Execution

Through our secure, unique and user-centric platform, we can enable a consumer to download their credit card credentials into any wearable, from a handbag to a cufflink, and turn it into a payment device. We are the only company in the world that can do this in a secure, approved and – most importantly – practical way. Our system can be used on a mobile or tablet, by a POS or in a warehouse. We manage the complexity end to end through a simple, single connection. We can connect all the banks with any consumer device that has our chip, with all the necessary complexity and security taken care of in an instant.

We are one of only six companies in the world that are verified for tokenisation by Mastercard – alongside Apple Pay, Samsung, Android, FitPay and Microsoft Wallet. Digiseq provides the full solution to enable payment capabilities in Kerv rings. Digiseq helped Kerv to optimize their inventory and shorten product delivery time. Approximately 2,500 rings have been sold so far. We have received over £1m in seed funding, and currently have 25 multinational organisations, including banks, new technology companies and household brands, as customers of our chip and platform services. Digiseq powered the payment capability behind a marketing activation that gave a free ride on the London Underground to commuters using promotional bottles of Lucozade. Digiseq provided the chips, the prepaid accounts, and the data processing and provisioning solution to Lucozade. 5,000 bottles were distributed during the launch in May 2017 .

We wanted to make wearable payments available to everyone, on both analogue and digital products. In the same way that you can download your account to your iPhone or Samsung Watch, you can download it to Digiseq on any item you wish. With our platform and technology we are changing the way the wearables landscape develops, opening up the market for new growth. To do this we have partnered with some of the biggest names in the industry, from secure chip manufacturers to banks such as Barclays and ABN AMRO, to device manufacturers such as Swatch and Kerv.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

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How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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