| Title | MOUTHFULNESS |
| Brand | DOLLY DIMPLE`S |
| Product/Service | PIZZA RESTURANT |
| Category |
C01. Mobile Apps |
|
Entrant
|
ANORAK Oslo, NORWAY
|
|
Idea Creation
|
ANORAK Oslo, NORWAY
|
Credits
| magnus høgberg hansen |
Anorak |
Art Director |
| Pål Høyer-Andreassen |
Anorak |
Copywriter |
| Kasper Amundsen Tuvnes |
Anorak |
Copywriter |
| Jens Bjørklund |
Anorak |
Art Director |
| Øistein Markus Holm |
Anorak |
Copywriter |
| Rune Roalsvig |
Anorak |
Account Director |
| Ellen Sørnes Hilleren |
Anorak |
Project Manager |
| Merete Rogstad |
Anorak |
Project Manager |
| nøkkvi thorsteinsson |
Anorak |
vfx |
| Simen Øian Gjermundsen |
Simen Øian Gjermundsen |
developer |
| Torstein Tanum Morstad |
sagveien resort |
Sound Engineer |
| jon iver helgaker |
sagveien resort |
Director |
| Yngve Nilssen |
Anorak / NoA |
Graphic Designer |
| Darri Thorsteinsson |
Anorak |
Photographer |
The Campaign
Mouthfulness’: The app that increases the chance of having pizza for dinner tomorrow. When you first start the app, it works as a regular sleep app. A comfortable voice helps you fall asleep. Like most modern sleep apps, it monitors your sleep using the mobile’s audio and motion sensor. However, what it uses this information for is quite different.As soon as you have fallen asleep, the app talks about pizza. How much you want pizza. How good pizza is and specifically how great the pizzas of Dolly Dimple’s are. If someone wakes up, it immediately transfers to the normal sleep-app mode that guides you back to dreamland. The result is a good night’s sleep, happily unaware that you have been listening to talk about pizzas and Dolly Dimple’s excellence for hours.
Creative Execution
We just made the app and told our fans about it.
Our fans still love us
Dolly wanted do something extra for their biggest fans.