MOUTHFULNESS

ClientDOLLY DIMPLE`S
Category C01. Mobile Apps
TitleMOUTHFULNESS
Product/ServicePIZZA RESTURANT
Entrant ANORAK Oslo, NORWAY
Idea Creation ANORAK Oslo, NORWAY
Credits
Name Company Position
magnus høgberg hansen Anorak Art Director
Pål Høyer-Andreassen Anorak Copywriter
Kasper Amundsen Tuvnes Anorak Copywriter
Jens Bjørklund Anorak Art Director
Øistein Markus Holm Anorak Copywriter
Rune Roalsvig Anorak Account Director
Ellen Sørnes Hilleren Anorak Project Manager
Merete Rogstad Anorak Project Manager
nøkkvi thorsteinsson Anorak vfx
Simen Øian Gjermundsen Simen Øian Gjermundsen developer
Torstein Tanum Morstad sagveien resort Sound Engineer
jon iver helgaker sagveien resort Director
Yngve Nilssen Anorak / NoA Graphic Designer
Darri Thorsteinsson Anorak Photographer

The Campaign

Mouthfulness’: The app that increases the chance of having pizza for dinner tomorrow. When you first start the app, it works as a regular sleep app. A comfortable voice helps you fall asleep. Like most modern sleep apps, it monitors your sleep using the mobile’s audio and motion sensor. However, what it uses this information for is quite different.As soon as you have fallen asleep, the app talks about pizza. How much you want pizza. How good pizza is and specifically how great the pizzas of Dolly Dimple’s are. If someone wakes up, it immediately transfers to the normal sleep-app mode that guides you back to dreamland. The result is a good night’s sleep, happily unaware that you have been listening to talk about pizzas and Dolly Dimple’s excellence for hours.

Creative Execution

We just made the app and told our fans about it.

Our fans still love us

Dolly wanted do something extra for their biggest fans.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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