|Category||C01. Mobile Apps|
|Entrant||ANORAK Oslo, NORWAY|
|Idea Creation||ANORAK Oslo, NORWAY|
|magnus høgberg hansen||Anorak||Art Director|
|Kasper Amundsen Tuvnes||Anorak||Copywriter|
|Jens Bjørklund||Anorak||Art Director|
|Øistein Markus Holm||Anorak||Copywriter|
|Rune Roalsvig||Anorak||Account Director|
|Ellen Sørnes Hilleren||Anorak||Project Manager|
|Merete Rogstad||Anorak||Project Manager|
|Simen Øian Gjermundsen||Simen Øian Gjermundsen||developer|
|Torstein Tanum Morstad||sagveien resort||Sound Engineer|
|jon iver helgaker||sagveien resort||Director|
|Yngve Nilssen||Anorak / NoA||Graphic Designer|
The CampaignMouthfulness’: The app that increases the chance of having pizza for dinner tomorrow. When you first start the app, it works as a regular sleep app. A comfortable voice helps you fall asleep. Like most modern sleep apps, it monitors your sleep using the mobile’s audio and motion sensor. However, what it uses this information for is quite different.As soon as you have fallen asleep, the app talks about pizza. How much you want pizza. How good pizza is and specifically how great the pizzas of Dolly Dimple’s are. If someone wakes up, it immediately transfers to the normal sleep-app mode that guides you back to dreamland. The result is a good night’s sleep, happily unaware that you have been listening to talk about pizzas and Dolly Dimple’s excellence for hours.
Creative ExecutionWe just made the app and told our fans about it.
Our fans still love us
Dolly wanted do something extra for their biggest fans.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.