THE SOUNDBOOK APP
|Client||NORDSÜD PUBLISHING HOUSE|
|Category||A09. Data / Insight|
|Title||THE SOUNDBOOK APP|
|Entrant||JUNG VON MATT/LIMMAT Zürich, SWITZERLAND|
|Idea Creation||JUNG VON MATT/LIMMAT Zürich, SWITZERLAND|
|Media Placement||JUNG VON MATT/LIMMAT Zürich, SWITZERLAND|
|PR||JUNG VON MATT/LIMMAT Zürich, SWITZERLAND|
|Production||JUNG VON MATT/LIMMAT Zürich, SWITZERLAND|
|Dennis Lueck||Jung von Matt/Limmat||Chief Creative Officer|
|Alain Eicher||Jung von Matt/ Limmat||Creative Director|
|Hanja Heuss||Jung von Matt/ Limmat||Creative Director Digital|
|Marie Vuilleumier||Jung von Matt/ Limmat||Consultant|
|Renè Schwarz||Jung von Matt/ Limmat||Executive Digital Director|
|Cansu Sezer||Jung von Matt/ Limmat||Art Director Digital|
|Lukas Frischknecht||Jung von Matt/ Limmat||Art Director|
|Ben Staudemann||Jung von Matt/ Limmat||Art Director|
|Manuela Tappe||Jung von Matt/ Limmat||Art Director|
The CampaignThe idea was to enhance the pleasure of reading with the help of technology. The Soundbook app creates an audio atmosphere surrounding the story you read out aloud to your children. Via voice recognition software, appropriate sounds from an audio databank are produced in real time, thus creating a new dimension of reading pleasure.
Creative ExecutionThe launch of the app was synchronised with the launch of a new children’s book. Via newsletter, in-store ads and social-media ads, the target group was teased with the Soundbook app. The app itself was given away for free in order to guarantee fast distribution.
The new combination of children’s book plus Soundbook app paid off. Consumers brought the first edition of the book directly to number 1 on the market – just like the second edition. The app obviously helped selling the book. Soundbook will now be applied for a vast series of children’s books published by NordSüd Verlag.
The strategy was to take reading to the next level – but without spoiling what is great about reading, which is the social aspect of sitting together and enjoying those precious family moments.
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