THE SOUNDBOOK APP

ClientNORDSÜD PUBLISHING HOUSE
Category A09. Data / Insight
TitleTHE SOUNDBOOK APP
Product/ServiceAPP
Entrant JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Idea Creation JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Media Placement JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
PR JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Production JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Credits
Name Company Position
Dennis Lueck Jung von Matt/Limmat Chief Creative Officer
Alain Eicher Jung von Matt/ Limmat Creative Director
Hanja Heuss Jung von Matt/ Limmat Creative Director Digital
Marie Vuilleumier Jung von Matt/ Limmat Consultant
Renè Schwarz Jung von Matt/ Limmat Executive Digital Director
Cansu Sezer Jung von Matt/ Limmat Art Director Digital
Lukas Frischknecht Jung von Matt/ Limmat Art Director
Ben Staudemann Jung von Matt/ Limmat Art Director
Manuela Tappe Jung von Matt/ Limmat Art Director

The Campaign

The idea was to enhance the pleasure of reading with the help of technology. The Soundbook app creates an audio atmosphere surrounding the story you read out aloud to your children. Via voice recognition software, appropriate sounds from an audio databank are produced in real time, thus creating a new dimension of reading pleasure.

Creative Execution

The launch of the app was synchronised with the launch of a new children’s book. Via newsletter, in-store ads and social-media ads, the target group was teased with the Soundbook app. The app itself was given away for free in order to guarantee fast distribution.

The new combination of children’s book plus Soundbook app paid off. Consumers brought the first edition of the book directly to number 1 on the market – just like the second edition. The app obviously helped selling the book. Soundbook will now be applied for a vast series of children’s books published by NordSüd Verlag.

The strategy was to take reading to the next level – but without spoiling what is great about reading, which is the social aspect of sitting together and enjoying those precious family moments.

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