The idea was to enhance the pleasure of reading with the help of technology. The Soundbook app creates an audio atmosphere surrounding the story you read out aloud to your children. Via voice recognition software, appropriate sounds from an audio databank are produced in real time, thus creating a new dimension of reading pleasure.
The launch of the app was synchronised with the launch of a new children’s book. Via newsletter, in-store ads and social-media ads, the target group was teased with the Soundbook app. The app itself was given away for free in order to guarantee fast distribution.
The new combination of children’s book plus Soundbook app paid off. Consumers brought the first edition of the book directly to number 1 on the market – just like the second edition. The app obviously helped selling the book. Soundbook will now be applied for a vast series of children’s books published by NordSüd Verlag.
The strategy was to take reading to the next level – but without spoiling what is great about reading, which is the social aspect of sitting together and enjoying those precious family moments.