A PHONE CALL TO HAMAR

Short List
ClientNORSK TIPPING
Category G01. Integrated Mobile Campaigns
TitleA PHONE CALL TO HAMAR
Product/ServiceNORSK TIPPING
Entrant PER HøJ Oslo, NORWAY
Idea Creation PER HøJ Oslo, NORWAY
Media Placement RED MEDIA Oslo, NORWAY
Media Placement 2 CLEAR CHANNEL NORWAY Oslo, NORWAY
Production PER HøJ Oslo, NORWAY
Production 2 ANIMASJONS DEPARTEMENTET Oslo, NORWAY
Credits
Name Company Position
Thea Breili Per Høj Art Director and Creative
Christoffer Rontén Per Høj Art Director and Creative
Rune Sandnes Per Høj Head of technology
Håkon Fretheim Per Høj Digital Director
Christopher Køltzow Per Høj Developer
Øyvind Waage Per Høj Creative Director
Eiliv Gunleiksrud Per Høj Designer
Almir Busevac Per Høj Developer
Patrik Bergfjord Per Høj Planner
Nanna Grønli Per Høj Project Manager
Sverre Midttun Per Høj Account Director
Trine Kvam Hviding RED media consulting Digital client director
Ricardo Fjellheim Clear Channel Norway KAM & Market Coordinater

The Campaign

To remind everyone of this dream we revealed the number of the legendary phone, and turned it all upside down. Instead of waiting for the winning call, they could now place the call themselves. The lines were open for 9 days, and you could place a call at any time. If someone picked up you won a prize, big or small. Everyone was hunting for the grand prize; one million norwegian kroner!

Creative Execution

We live broadcasted the phone, located at the National Lottery headquarters. The live broadcast could be viewed at the campaign website, billboards, and at metro stations - places where people are waiting and killing time on their phones, so they just might place a call to Hamar. On the campaign website you could also see all incoming calls from all over Norway. With just a click you could call the phone directly from mobile banners placed in Norway's biggest newspaper. With over 700 digital screens from northern norway all the way to the south broadcasting live from Hamar, Norsk Tipping was receiving calls from all over the country.

- 25,9 millions calls in 9 days. Population: 5 millions - 185 calls per second at the most intense. - Probably the first time so many people have called the same number within a given time-frame. - Organic Facebook reach: 71 % of the population - 29 000 hours streamed live broadcasting.

We wanted to make people feel that they could win at any given moment. With just a mobile in their hands they could pick up their phone whenever they felt like it and place a call. Who dares not to call if their intuition, good luck or karma kicks in? Our target audience was young people aged between 18 and 40. With the target audience always having a phone in their hands we wanted to take use of that, and make it our advantage.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

See the Juries

Get the Eurobest Evolving Trends Report

Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.