HAMLET360

ClientJÓZSEF KATONA THEATRE
Category A05. 360° Videos
TitleHAMLET360
Product/ServiceA UNIQUE PERFORMANCE ON THE NIGHT OF THE THEATRES
Entrant REPUBLIC GROUP Budapest, HUNGARY
Idea Creation REPUBLIC GROUP Budapest, HUNGARY
Production REPUBLIC GROUP Budapest, HUNGARY
Credits
Name Company Position
Gábor Fabricius Republic Group Director of Innovation
Mátyás Jancsi Republic Group Head of Art
Mátyás Ónodi Szabó Republic Group Head of copy
Dávid Román Republic Group Copywriter
György Tolnay-K. Republic Group Head of Digital
Lili Kormos Republic Group Project Manager
Bettina Oláh Republic Group Account Manager

The Campaign

We’ve transformed one of the most classic plays, Shakespeare’s Hamlet into a modern interactive camera360 show. We placed our special play of Hamlet on the platform where youngsters mostly live social life: on their phones. But it wasn’t just a single live broadcast. We asked the directors to call our 360 camera on stage and give it the role of the protagonist. Hamlet held a camera360 in his hands instead of the skull that everyone knows. Thousands of youngsters could follow the play from the stage and play the role of Hamlet

Creative Execution

In our online and print campaign we multiplied the iconic symbol of Hamlet holding a skull in his hands inviting everyone to join and experience what it’s like to be Hamlet himself.

5872 users played Hamlet live. 17 000 stepped on our virtual stage. 40% of the users were between the ages of 18-34, from 59 countries.

Mix the most classical and absolutely well-known drama with the latest technology to get our young target audience. Make them feel the power of theatre on your favourite devices.