1 MB CAMPAIGN

Bronze Eurobest

Case Film

Presentation Image

ClientSKYLINK
Category B01. Mobile Websites
Title1 MB CAMPAIGN
Product/ServiceHIGH SPEED INTERNET ACCESS FOR REMOTE AREAS
Entrant MARVELOUS Moscow, RUSSIA
Idea Creation MARVELOUS Moscow, RUSSIA
Media Placement MARVELOUS Moscow, RUSSIA
PR MARVELOUS Moscow, RUSSIA
Production MARVELOUS Moscow, RUSSIA
Credits
Name Company Position
Artem Sinyavskiy Marvelous LLC CCO
Marat Shakirov Marvelous LLC Creative Group Head
Bulat Aypov Marvelous LLC Strategy
Julia Narkevich Marvelous LLC Group Account Director
Misha Snopov Marvelous LLC Copywriter
Julia Narkevich Marvelous LLC Group Account Manager

The Campaign

We gathered a database of potential customers by creating a special algorithm, which gathered info about low-speed users, their locations and session duration and then compressed the whole campaign in terms of file size using ASCII symbols instead of images!

Creative Execution

We gathered a database of potential customers by creating a special algorithm, which gathered info about low-speed users, their locations and session duration and then compressed the whole campaign in terms of file size using ASCII symbols instead of images!

- We gathered a database of 4 million potential customers - Every 10th website visitor contacted our call center - Number of applications for the installation of the equipment has tripled!

We gathered a database of potential customers by creating a special algorithm, which gathered info about low-speed users, their locations and session duration and then compressed the whole campaign in terms of file size using ASCII symbols instead of images!