THE WORLD THROUGH DIFFERENT EYES

ClientDEUTSCHE SYNÄSTHESIE-GESELLSCHAFT E. V.
Category A04. Virtual Reality Experience
TitleTHE WORLD THROUGH DIFFERENT EYES
Product/ServiceAPP
Entrant DENKWERK Cologne, GERMANY
Idea Creation DENKWERK Cologne, GERMANY
Production DENKWERK Cologne, GERMANY
Credits
Name Company Position
Alina Schlaier denkwerk GmbH Creative Director
Raphael Ferraz denkwerk GmbH Art Director
Josefine Leonhardt denkwerk GmbH UX Designerin
Gregor Kuschmirz denkwerk GmbH Motion Director
Alexander Mitzkus denkwerk GmbH Motion Design
Corinna Voss denkwerk GmbH Editor
Ulrike Stemmer denkwerk GmbH Strategic Planner
Marcel Nürnberger denkwerk GmbH Project Manager

The Campaign

We took four synesthetes’ perceptions and translated them into digital and virtual space. Our website and VR app show synesthesia in a playful, moving, intuitive and immersive way – for everyone.

Creative Execution

To open people’s eyes to this phenomenon, we made synesthesia visible through the eyes of those affected by it. For this, we took the perceptions of Molly, Ina, Silja and Leonore and translated them into digital and virtual space. All so we could raise awareness in a playful, moving, intuitive and immersive way – via a synesthetically designed platform and VR app. In short: by creating a synesthetic experience with lasting fascination.

By creating the True Colors app, we made it possible for everyone to understand what synesthesia is and how synesthetes see the world.

A child who can’t really express himself yet – but sees something beautiful when he hears a specific sound. He tries to recreate the sound again and again – for the beautiful experience, not because he’s autistic. But autism and similar misdiagnoses are often the result, because parents, caregivers, teachers and even physicians are not really familiar with this phenomenon. The consequences for a child? Devastating. Raising awareness is the most important mission of the “Deutschen Synästhesie Gesellschaft” – and for this, they needed a little support.