Title	THE WORLD THROUGH DIFFERENT EYES
Brand	DEUTSCHE SYNÄSTHESIE-GESELLSCHAFT E. V.
Product/Service	APP
Category	A04. Virtual Reality Experience
Entrant	DENKWERK Cologne, GERMANY
Idea Creation	DENKWERK Cologne, GERMANY
Production	DENKWERK Cologne, GERMANY

Name	Company	Position
Alina Schlaier	denkwerk GmbH	Creative Director
Raphael Ferraz	denkwerk GmbH	Art Director
Josefine Leonhardt	denkwerk GmbH	UX Designerin
Gregor Kuschmirz	denkwerk GmbH	Motion Director
Alexander Mitzkus	denkwerk GmbH	Motion Design
Corinna Voss	denkwerk GmbH	Editor
Ulrike Stemmer	denkwerk GmbH	Strategic Planner
Marcel Nürnberger	denkwerk GmbH	Project Manager

The Campaign

We took four synesthetes’ perceptions and translated them into digital and virtual space. Our website and VR app show synesthesia in a playful, moving, intuitive and immersive way – for everyone.

Creative Execution

To open people’s eyes to this phenomenon, we made synesthesia visible through the eyes of those affected by it. For this, we took the perceptions of Molly, Ina, Silja and Leonore and translated them into digital and virtual space. All so we could raise awareness in a playful, moving, intuitive and immersive way – via a synesthetically designed platform and VR app. In short: by creating a synesthetic experience with lasting fascination.

By creating the True Colors app, we made it possible for everyone to understand what synesthesia is and how synesthetes see the world.

A child who can’t really express himself yet – but sees something beautiful when he hears a specific sound. He tries to recreate the sound again and again – for the beautiful experience, not because he’s autistic. But autism and similar misdiagnoses are often the result, because parents, caregivers, teachers and even physicians are not really familiar with this phenomenon. The consequences for a child? Devastating. Raising awareness is the most important mission of the “Deutschen Synästhesie Gesellschaft” – and for this, they needed a little support.