THE WORLD THROUGH DIFFERENT EYES
|Client||DEUTSCHE SYNÄSTHESIE-GESELLSCHAFT E. V.|
|Category||A04. Virtual Reality Experience|
|Title||THE WORLD THROUGH DIFFERENT EYES|
|Entrant||DENKWERK Cologne, GERMANY|
|Idea Creation||DENKWERK Cologne, GERMANY|
|Production||DENKWERK Cologne, GERMANY|
|Alina Schlaier||denkwerk GmbH||Creative Director|
|Raphael Ferraz||denkwerk GmbH||Art Director|
|Josefine Leonhardt||denkwerk GmbH||UX Designerin|
|Gregor Kuschmirz||denkwerk GmbH||Motion Director|
|Alexander Mitzkus||denkwerk GmbH||Motion Design|
|Corinna Voss||denkwerk GmbH||Editor|
|Ulrike Stemmer||denkwerk GmbH||Strategic Planner|
|Marcel Nürnberger||denkwerk GmbH||Project Manager|
The CampaignWe took four synesthetes’ perceptions and translated them into digital and virtual space. Our website and VR app show synesthesia in a playful, moving, intuitive and immersive way – for everyone.
Creative ExecutionTo open people’s eyes to this phenomenon, we made synesthesia visible through the eyes of those affected by it. For this, we took the perceptions of Molly, Ina, Silja and Leonore and translated them into digital and virtual space. All so we could raise awareness in a playful, moving, intuitive and immersive way – via a synesthetically designed platform and VR app. In short: by creating a synesthetic experience with lasting fascination.
By creating the True Colors app, we made it possible for everyone to understand what synesthesia is and how synesthetes see the world.
A child who can’t really express himself yet – but sees something beautiful when he hears a specific sound. He tries to recreate the sound again and again – for the beautiful experience, not because he’s autistic. But autism and similar misdiagnoses are often the result, because parents, caregivers, teachers and even physicians are not really familiar with this phenomenon. The consequences for a child? Devastating. Raising awareness is the most important mission of the “Deutschen Synästhesie Gesellschaft” – and for this, they needed a little support.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.