IN THE HEART OF THE BATTLE 360°
Title | IN THE HEART OF THE BATTLE 360° |
Brand | UBISOFT |
Product/Service | FOR HONOR |
Category |
A05. 360° Videos |
Entrant
|
DDB PARIS, FRANCE
|
Idea Creation
|
DDB PARIS, FRANCE
|
Idea Creation 2
|
UBISOFT Paris, FRANCE
|
Production
|
UNIT IMAGE Paris, FRANCE
|
Production 2
|
SCHMOOZE Paris, FRANCE
|
Credits
Alexander Kalchev |
DDB Paris |
Executive Creative Director |
Patrice Dumas |
DDB Paris |
Head of Copy |
Quentin Moenne Loccoz |
DDB Paris |
TV Producer |
Vincent Léorat |
DDB Paris |
Vice-President |
Marie-Elise Archambaud |
DDB Paris |
Account Manager |
Laetitia de Camas |
DDB Paris |
Account Supervisor |
The Campaign
We created “In The Heart of The Battle”, an immersive 360 VR experience that plunges the viewer directly on the battlefield. We follow a Knight as he fights through swarms of enemies. It’s a disorienting and chaotic experience, true to the feeling of a real battlefield. There is nothing beautiful here : swords clash, fire rains from the sky and blood is shed. Throughout the experience, a voiceover which is an ode to Honor serves as a counterpoint to the chaos on the battlefield.
Creative Execution
We wanted to show the rawness and brutality of a battlefield and make the gamers feel there. Rendered in 8K and seen in the Oculus Rift, the experience is mesmerizing: from the blood trickling down in the puddles of water on the ground, to the fire arrows raining from the sky and the incredibly realistic sunts, the film is a true rendition of the game’s warrior spirit.
In the heart of the Battle 360 was experienced more than 15 million times.
We were addressing a target that is not easy to please – hardcore gamers that were fans of Game of Thrones and Vikings, who have very high standards. Instead of selling them an advertising promise, we wanted to immerse them directly in the heart of the battle and let them judge for themselves how amazing the experience of playing For Honor is. We also knew that a simple film won’t be enough to convince them, so we opted for an immersive VR experience.