Title Brand Product / Service Entrant Company Location Production Location Award
C01 Mobile Apps
STORY STUDIO
SAINSBURY'S / SAINSBURY'S
ANALOGFOLK London UNITED KINGDOM
IN-TRAFFIC REPLY
SAMSUNG BENELUX / MOBILE
CHEIL WORLDWIDE Amsterdam THE NETHERLANDS CHEIL WORLDWIDE Amsterdam THE NETHERLANDS
IKEA PLACE
IKEA / IKEA PLACE
NORGRAM Copenhagen DENMARK NORGRAM Copenhagen / SPACE10 Copenhagen DENMARK
Short List
DYTECTIVE
SAMSUNG / DYTECTIVE FOR SAMSUNG
CHEIL WORLDWIDE Madrid SPAIN CHEIL WORLDWIDE Madrid SPAIN
RIJKS SNAPGUIDE
RIJKSMUSEUM / RIJKS SNAPGUIDE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam THE NETHERLANDS
REACHNOW
BMW GROUP MOBILITY SERVICES / REACHNOW
INTERONE Hamburg GERMANY INTERONE München GERMANY
MOUTHFULNESS
DOLLY DIMPLE`S / PIZZA RESTURANT
ANORAK Oslo NORWAY
LET´S TALK
CLOETTA / LÄKEROL
KING Stockholm SWEDEN B-REEL Stockholm SWEDEN
THE SOUNDBOOK APP
NORDSÜD PUBLISHING HOUSE / APP
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Bronze
PAY-AS-YOU-FLY DRONE INSURANCE
FLOCK / FLOCK
R/GA LONDON UNITED KINGDOM
MY VOICE
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NEMO / MY VOICE APP
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP Milan ITALY
YAPI KREDI MOBILE – TOUCH ONE SCREEN EXPERIENCE
YAPI KREDI / BANKING
ZER Istanbul TURKEY ZER Istanbul TURKEY
D01 Social for Mobile
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE FRANCINE FRAMBOISE Paris / GUM Paris FRANCE
Silver
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM Brussels BELGIUM
FOODIE
INTERNATIONAL SOCIETY FOR HUMAN RIGHTS (IGFM) / CHARITY/NGO
LUKAS LINDEMANN ROSINSKI Hamburg GERMANY NHB Hamburg GERMANY
LIKESHOW
TICKETLAND / TICKETLAND.RU MOBILE APP
VOSKHOD Ekaterinburg RUSSIA DONE CREATIVE Ekaterinburg RUSSIA
SBERBANK RUSSIA DAY
SBERBANK / SOCIAL CAMPAIGN / IMAGE-BUILDING CAMPAIGN
SBERBANK OF RUSSIA Moscow RUSSIA GOOD Moscow / RED PEPPER FILM Moscow RUSSIA
#MYNEOLABEL
ADIDAS / ADIDAS NEO
IRIS London UNITED KINGDOM SKUNK LONDON / FRAMESTORE London UNITED KINGDOM
Gold
THE TANGO SQUAD
ADIDAS / ADIDAS FOOTBALL
WE ARE SOCIAL London UNITED KINGDOM WE ARE SOCIAL London UNITED KINGDOM
IN-TRAFFIC REPLY
SAMSUNG BENELUX / MOBILE
CHEIL WORLDWIDE Amsterdam THE NETHERLANDS CHEIL WORLDWIDE Amsterdam THE NETHERLANDS
INSECURITY ON DISPLAY
NORWEGIAN RED CROSS / KORS PÅ HALSEN
TRY Oslo NORWAY TRY Oslo NORWAY
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY UNIT9 London / WHO'S MCQUEEN PICTURE Zürich UNITED KINGDOM / SWITZERLAND
LET´S TALK
CLOETTA / LÄKEROL
KING Stockholm SWEDEN B-REEL Stockholm SWEDEN
SHITFACED SPEEDDATE
THE DANISH CANCER SOCIETY / TRYGFONDEN / RESPONSIBLE DRINKING
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK GOBSMACK PRODUCTIONS Copenhagen DENMARK
RIJKS SNAPGUIDE
RIJKSMUSEUM / RIJKS SNAPGUIDE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam THE NETHERLANDS
NETFLIX, REINVENT YOUR STORIES
NETFLIX / SERIES
MNSTR Paris FRANCE MNSTR Paris FRANCE
SNAP' EYES BY IBIS
ACCORHOTELS / IBIS HOTELS / IBIS BUDGET / IBIS STYLES
MRM//McCANN PARIS FRANCE MRM//McCANN PARIS FRANCE
E01 Mobile Games
ROAD BANDS
HOTEL F1 / HOTEL F1
HAVAS Paris FRANCE HAVAS PRODUCTIONS Paris / XXII Paris FRANCE
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA FRIENDS Moscow RUSSIA
Short List
TOUR DE TECH
BRAINTREE / BRAINTREE SOFTWARE SERVICES
HAVAS MEDIA London UNITED KINGDOM
EVIL ZERO
DEUTSCHE ASSET MANAGEMENT INTERNATIONAL GMBH / DWS INVESTMENTS
HAVAS DÜSSELDORF GERMANY HAVAS DÜSSELDORF GERMANY
F01 Mobile Advertising
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY
BMW X3 CANVAS VISUALISER
BMW AG / BMW X3
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
AVIS YANDEX NAVIGATION
OTOKOC OTOMOTIV - AVIS / AVIS
ZER Istanbul TURKEY ZER Istanbul TURKEY
G01 Integrated Mobile Campaigns
THE FIRST DUAL TRAILER
AMSTEL BEER (HEINEKEN GROUP) / AMSTEL BEER
PUBLIPS SERVICEPLAN Valencia SPAIN PUBLIPS SERVICEPLAN Valencia SPAIN
OFFICIAL GORILLAZ APP
GORILLAZ / HUMANZ (5TH ALBUM BY GORILLAZ)
B-REEL London UNITED KINGDOM B-REEL London UNITED KINGDOM
Short List
CHROMA
MUSÉE DE L'HOMME / NOUS ET LES AUTRES
MUSEE DE L'HOMME Paris FRANCE
LET´S TALK
CLOETTA / LÄKEROL
KING Stockholm SWEDEN B-REEL Stockholm SWEDEN
BMW M “WHERE TOO MUCH IS JUST RIGHT.”
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg / BIGFISH FILMPRODUKTION Berlin GERMANY
LAND OF EMOJIS
SAMSUNG / SAMSUNG GALAXY
CHEIL WORLDWIDE Frankfurt GERMANY
NETFLIX, REINVENT YOUR STORIES
NETFLIX / SERIES
MNSTR Paris FRANCE MNSTR Paris FRANCE
TELE2 SUPER SUPER SUPER SELFIE
TELE 2 / DATA
CODE D'AZUR Amsterdam THE NETHERLANDS
PLAYING WITH FIRE
IF INSURANCE / IF INSURANCE
ANORAK Oslo NORWAY
A PHONE CALL TO HAMAR
NORSK TIPPING / NORSK TIPPING
PER HøJ Oslo NORWAY PER HøJ Oslo / ANIMASJONS DEPARTEMENTET Oslo NORWAY
Short List
G02 Cross Device Campaign
MY VOICE
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NEMO / MY VOICE APP
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP Milan ITALY
G03 Messaging Campaign
CARTEL COM
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE STUDIO 5 Paris FRANCE
Short List
THE TANGO SQUAD
ADIDAS / ADIDAS FOOTBALL
WE ARE SOCIAL London UNITED KINGDOM WE ARE SOCIAL London UNITED KINGDOM
IN-TRAFFIC REPLY
SAMSUNG BENELUX / MOBILE
CHEIL WORLDWIDE Amsterdam THE NETHERLANDS CHEIL WORLDWIDE Amsterdam THE NETHERLANDS
THE DIGITAL IRON CURTAIN
O2 SLOVAKIA / O2 IMAGE CAMPAIGN
TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC
AMNESTY- SNOWDEN OUT OF OFFICE
AMNESTY / NON-PROFIT ORGANISATION
GARBERGS Stockholm SWEDEN GARBERGS Stockholm SWEDEN