Title Brand Product / Service Entrant Company Location Idea Creation Company Location Production Company Location Award
A01 Activation by Location
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
4MATIC ADAPTIVE BOOK
MERCEDES-BENZ / 4MATIC
GRUPPO RONCAGLIA Rome ITALY GRUPPO RONCAGLIA
Rome
ITALY
PAY-AS-YOU-FLY DRONE INSURANCE
FLOCK / FLOCK
R/GA LONDON UNITED KINGDOM R/GA LONDON
London
FLOCK
UNITED KINGDOM
OFFICIAL GORILLAZ APP
GORILLAZ / HUMANZ (5TH ALBUM BY GORILLAZ)
B-REEL London UNITED KINGDOM B-REEL
London
UNITED KINGDOM B-REEL
London
UNITED KINGDOM
Grand Prix
KLM CARE TAG
KLM ROYAL DUTCH AIRLINES / KLM CARE TAG
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS CZAR
Amsterdam
FROLIC STUDIO
Amsterdam
THE NETHERLANDS
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA FRIENDS
Moscow
RUSSIA
Silver
REACHNOW
BMW GROUP MOBILITY SERVICES / REACHNOW
INTERONE Hamburg GERMANY INTERONE
München
GERMANY INTERONE
München
GERMANY
THE DIGITAL IRON CURTAIN
O2 SLOVAKIA / O2 IMAGE CAMPAIGN
TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC TRIAD ADVERTISING
Bratislava
SLOVAK REPUBLIC TRIAD ADVERTISING
Bratislava
SLOVAK REPUBLIC
A02 Activation by Proximity
BRINGING PAYMENT CAPABILITIES TO WEARABLES
DIGISEQ / DIGISEQ
R/GA LONDON UNITED KINGDOM R/GA LONDON
Ickenham
DIGISEQ
UNITED KINGDOM
A03 Augmented Mobile Experience
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE TBWA\PARIS
TBWA\DAN PARIS
FRANCE
Silver
TASTEFACE
MARMITE, UNILEVER / MARMITE? // SPREAD?
ANALOGFOLK London UNITED KINGDOM ANALOGFOLK
London
UNITED KINGDOM
ROBOTIC CAMERAS CAPTURE FAN EMOTIONS AT LIVE EVENTS
SNAPTIVITY / SNAPTIVITY
R/GA LONDON UNITED KINGDOM R/GA LONDON
London
SNAPTIVITY
UNITED KINGDOM
DEMOCRARTISATION. THE LARGEST VIRTUAL ART EXHIBITION OF ALL TIME
MUSEUM OF CONTEMPORARY ART BELGRADE / MUSEUM OF CONTEMPORARY ART BELGRADE
McCANN BELGRADE SERBIA McCANN BELGRADE
SERBIA
EXHIBITION STOCKHOLM
ADOBE / ADOBE
SPOTLIGHT PR Stockholm SWEDEN SPOTLIGHT PR
Stockholm
ACCOMPLICE
Stockholm
SWEDEN ACCOMPLICE
Stockholm
SWEDEN
ARTSCIENCE MUSEUM: INTO THE WILD
GOOGLE ZOO SINGAPORE / AR EXPERIENCE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
GOOGLE ASIA PACIFIC
Singapore
LENOVO
Singapore
MARINA BAY SANDS
Singapore
WWF SINGAPORE
THE NETHERLANDS
SINGAPORE
MEDIAMONKS
Amsterdam
GOOGLE ASIA PACIFIC
Singapore
MARINA BAY SANDS
Singapore
THE NETHERLANDS
SINGAPORE
DESPERADOS AUGMENTED EDITION
DESPERADOS / BEER / DESPERADOS AUGMENTED EDITION
MNSTR Paris FRANCE MNSTR
Paris
FRANCE MNSTR
Paris
FRANCE
IKEA PLACE
IKEA / IKEA PLACE
NORGRAM Copenhagen DENMARK NORGRAM
Copenhagen
SPACE10
Copenhagen
DENMARK NORGRAM
Copenhagen
SPACE10
Copenhagen
TWNKLS
Rotterdam
PLAN8
Stockholm
DENMARK
THE NETHERLANDS
SWEDEN
Bronze
RABO PINPIN
RABOBANK / FINANCIAL EDUCATION
&SAMHOUD MEDIA Amsterdam THE NETHERLANDS &SAMHOUD MEDIA
Amsterdam
RANJ SERIOUS GAMES
Rotterdam
THE NETHERLANDS RANJ SERIOUS GAMES
Rotterdam
THE NETHERLANDS
A04 Virtual Reality Experience
THE WORLD THROUGH DIFFERENT EYES
DEUTSCHE SYNÄSTHESIE-GESELLSCHAFT E. V. / APP
DENKWERK Cologne GERMANY DENKWERK
Cologne
GERMANY DENKWERK
Cologne
GERMANY
DESPERADOS AUGMENTED EDITION
DESPERADOS / BEER / DESPERADOS AUGMENTED EDITION
MNSTR Paris FRANCE MNSTR
Paris
FRANCE MNSTR
Paris
FRANCE
KLM FLIGHT UPGRADER
KLM ROYAL DUTCH AIRLINES / KLM FLIGHT UPGRADER
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS VR GORILLA
Amsterdam
THE NETHERLANDS
A05 360° Videos
FROM THE PILOT
FIAT / AUTOMOTIVE
PEOPLE INITIATIVE Istanbul TURKEY PEOPLE INITIATIVE
Istanbul
TURKEY
HAMLET360
JÓZSEF KATONA THEATRE / A UNIQUE PERFORMANCE ON THE NIGHT OF THE THEATRES
REPUBLIC GROUP Budapest HUNGARY REPUBLIC GROUP
Budapest
HUNGARY REPUBLIC GROUP
Budapest
HUNGARY
IN THE HEART OF THE BATTLE 360°
UBISOFT / FOR HONOR
DDB PARIS FRANCE DDB PARIS
Paris
UBISOFT
FRANCE UNIT IMAGE
Paris
SCHMOOZE
Paris
FRANCE
A06 Networked / Connected Mobile Technology
BRINGING PAYMENT CAPABILITIES TO WEARABLES
DIGISEQ / DIGISEQ
R/GA LONDON UNITED KINGDOM R/GA LONDON
Ickenham
DIGISEQ
UNITED KINGDOM
A07 Connected Devices
RIMOWA ELECTRONIC TAG
RIMOWA / RIMOWA ELECTRONIC TAG
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
RIMOWA ELECTRONIC TAG
Hamburg
GERMANY
A08 Wearable Technology
BRINGING PAYMENT CAPABILITIES TO WEARABLES
DIGISEQ / DIGISEQ
R/GA LONDON UNITED KINGDOM R/GA LONDON
Ickenham
DIGISEQ
UNITED KINGDOM
A09 Data / Insight
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
4MATIC ADAPTIVE BOOK
MERCEDES-BENZ / 4MATIC
GRUPPO RONCAGLIA Rome ITALY GRUPPO RONCAGLIA
Rome
ITALY
Bronze
PAY-AS-YOU-FLY DRONE INSURANCE
FLOCK / FLOCK
R/GA LONDON UNITED KINGDOM R/GA LONDON
London
FLOCK
UNITED KINGDOM
THE SOUNDBOOK APP
NORDSÜD PUBLISHING HOUSE / APP
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
A10 Innovative Technology
RIMOWA ELECTRONIC TAG
RIMOWA / RIMOWA ELECTRONIC TAG
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
RIMOWA ELECTRONIC TAG
Hamburg
GERMANY
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE TBWA\PARIS
TBWA\DAN PARIS
FRANCE
Short List
BRINGING PAYMENT CAPABILITIES TO WEARABLES
DIGISEQ / DIGISEQ
R/GA LONDON UNITED KINGDOM R/GA LONDON
Ickenham
DIGISEQ
UNITED KINGDOM
ROBOTIC CAMERAS CAPTURE FAN EMOTIONS AT LIVE EVENTS
SNAPTIVITY / SNAPTIVITY
R/GA LONDON UNITED KINGDOM R/GA LONDON
London
SNAPTIVITY
UNITED KINGDOM
THE DR. OETKER BAKING APP
DR. AUGUST OETKER NAHRUNGSMITTEL KG / THE DR. OETKER BAKING APP
BBDO DÜSSELDORF GERMANY BBDO DÜSSELDORF
GERMANY CRAFTWORK
Düsseldorf
GERMANY
THE SOUNDBOOK APP
NORDSÜD PUBLISHING HOUSE / APP
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
ARTSCIENCE MUSEUM: INTO THE WILD
GOOGLE ZOO SINGAPORE / AR EXPERIENCE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
GOOGLE ASIA PACIFIC
Singapore
LENOVO
Singapore
MARINA BAY SANDS
Singapore
WWF SINGAPORE
THE NETHERLANDS
SINGAPORE
MEDIAMONKS
Amsterdam
GOOGLE ASIA PACIFIC
Singapore
MARINA BAY SANDS
Singapore
THE NETHERLANDS
SINGAPORE
B01 Mobile Websites
WE’RE MOVING WHATSAPP
ABN AMRO / MORTGAGE
CODE D'AZUR Amsterdam THE NETHERLANDS CODE D'AZUR
Amsterdam
THE NETHERLANDS
SEARCHING FOR SYRIA
GOOGLE / GOOGLE
R/GA LONDON UNITED KINGDOM R/GA LONDON
UNITED KINGDOM
PLAYING WITH FIRE
IF INSURANCE / IF INSURANCE
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
Short List
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA FRIENDS
Moscow
RUSSIA
Short List
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE DDB PARIS
Paris
UBISOFT
FRANCE MAKE ME PULSE
Paris
FRANCE
1 MB CAMPAIGN
SKYLINK / HIGH SPEED INTERNET ACCESS FOR REMOTE AREAS
MARVELOUS Moscow RUSSIA MARVELOUS
Moscow
RUSSIA MARVELOUS
Moscow
RUSSIA
Bronze
SAFEST ROUTE
GROUPAMA / GROUPAMA
GROUPAMA Paris FRANCE MARCEL
Paris
FRANCE PRODIGIOUS
Paris
PUBLICIS ETO
La Madeleine
KUEST PROD
Paris
FRANCE
Short List
THE DIGITAL IRON CURTAIN
O2 SLOVAKIA / O2 IMAGE CAMPAIGN
TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC TRIAD ADVERTISING
Bratislava
SLOVAK REPUBLIC TRIAD ADVERTISING
Bratislava
SLOVAK REPUBLIC
THE HISTORY OF THE MAUSOLEUM OF AUGUSTUS
FONDAZIONE TIM / THE RESTORATION PROJECT OF THE MAUSOLEUM OF AUGUSTUS
HAVAS MILAN ITALY HAVAS MILAN
ITALY UPRISING
Milan
ITALY
C01 Mobile Apps
STORY STUDIO
SAINSBURY'S / SAINSBURY'S
ANALOGFOLK London UNITED KINGDOM ANALOGFOLK
London
UNITED KINGDOM
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE TBWA\PARIS
TBWA\DAN PARIS
FRANCE
Gold
MOUTHFULNESS
DOLLY DIMPLE`S / PIZZA RESTURANT
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY